We’re excited to introduce you to the always interesting and insightful Brittany Stephens. We hope you’ll enjoy our conversation with Brittany below.
Hi Brittany, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.
Cat’s Eye Graphics is a small, yet Mighty company of two individuals who have a passion for blending the future with the past. We adapt modern tools and techniques in our web development and graphic designs, along with a lot of old tricks.
Our Graphic Design portion of Cat’s Eye Graphics includes much more than your “average graphic designs”. We offer traditional methods like adapting hand-drawn designs into digital works, using Adobe Photoshop, Adobe Illustrator and apps like Procreate to draw, customize, stylize and finalize designs. The latest method of creating original designs is how Cat’s Eye Graphics can use the power of AI (Artificial Intelligence) to generate original vectors, background images, characters or products for companies. We take these rendered works into editing software and completely polish, retouch, recolor and finalize the designs for usage. Cat’s Eye Graphics eliminates the world of using “stock images” by creating our own works, that we can offer exclusively to client’s for use and avoid the issue of companies having similar logos or designs. We keep things original, so our Clients can build long-standing brands with peace of mind.
Our Website Design portion of Cat’s Eye Graphics sets up the foundation for companies to not only showcase their brand in a modern, sleek design but to also be seen online and in search engines. In a world full of options for web designers, Cat’s Eye Graphics dares to be different by combining important elements of a website like SEO (Search Engine Optimization) into the entirety of the site and original designs that won’t be seen anywhere else. In our experience, most web designers only offer the UX or the UI portion of a website and rarely include SEO. It’s expected to hire multiple companies to write the content for the website, include SEO into the text and images, and any designs used for the site are usually pulled from stock image sites. Cat’s Eye Graphics is a “one-stop-shop” for providing everything a business will need to succeed – original content, tailored to their unique industry, outfitted with original designs that can be easily found on search engines in their targeted areas and targeted demographics. We pair the power of data with design, by providing analytics on the success of websites created by Cat’s Eye Graphics so that businesses can create successful marketing campaigns for the future. The biggest feature that sets us apart from the rest – we offer full tutorials on how to use the website after its completion, putting the power of ownership in the business owner’s hands. We hear often about how difficult websites can be to navigate and change, leaving a business owner helpless and dependent on a service to help manage their updates. Cat’s Eye Graphics aims to be the ultimate support system in any business journey, by building a strong foundation that’s placed in the business owner’s hands to continue to grow as they desire.
Brittany, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Cat’s Eye Graphics has a humble origin story – a tale of two individuals who have a passionate eye for capturing the best qualities of business brands and more importantly, the people behind them. It simply began with a mutual love for the arts of film, production and technology.
Brittany Kaye Stephens has a diverse background of skills such as graphic design, web development, digital art, video production and voiceover. Growing up a traditional artist in the digital transition of the ’90’s, she’s been using programs like Adobe Photoshop, Illustrator and Premiere from their early beginnings and taught herself HTML/CSS Coding by using online platforms that allowed back-end customization. She’s produced commercials for companies like AT&T and United Way in downtown Dallas, TX. Brittany’s voice can be heard as a Cat in a YouTube show she produced called The CatZy Show for Saturday Morning TV, a kid’s show about a vlogging cat. Her background in film and production lead her down the path to meet her now partner in the business – Colin Coughenour.
Colin has over 25 years of diverse production experience, encompassing all aspects of the industry, both in front of the camera and behind the scenes. He’s produced shows and content around the world for companies such as Disney, Universal Studios, Universal Theme Parks, Dolphin International Creative Entertainment, Ocean Park Hong Kong and Walbi/Six Flags International. In front of the camera, Colin appears in numerous commercials, independent films and TV shows including a Sci Fi Channel featured series, “In Search Of”. With a background in photography and photo editing, Colin spends most of his time behind the camera shooting, directing, writing and producing content for various companies and his own personal productions. He has an online series of music videos that he writes scripts for and then produces in unique video engines, adding special effects, voiceover, and sound design. Colin has provided special FX makeup, prop & set design and visual effects for both independent studios and major production companies, like Universal Studios and Victory Entertainment. Embracing new technologies every day while bringing years of experience in classic production, his creative perspectives for problem-solving and exceeding new, innovative standards for film-making make him one powerhouse for production.
Brittany and Colin met while working together at a video production company in the Deep Ellum area of Dallas, Texas back in 2021 and quickly realized each other’s skill sets. The two set out to collaborate together in building a business around building businesses. With their powers combined, they established Cat’s Eye Graphics in 2022, a small, yet Mighty graphic design company that provides all types of services in brand establishment and growth for businesses. From web development, content writing, SEO, video production, product photography and so many design options, Cat’s Eye Graphics isn’t your average graphic design company. They offer a variety of services for a reason – to be involved and invested with every brand they work with. A company’s success is only as great as it’s foundation and Cat’s Eye Graphics is dedicated to adapting modern design trends and tools to build the strongest foundations possible.
Cat’s Eye Graphics is excited to embrace the future and recreate the idea of “content creation” for businesses. As two individuals who are well-versed in production and how time-consuming and expensive content creating can be, a need for something better was evident. A business owner shouldn’t have to learn how to be a modern online marketer or video creator, they should focus on running their business and owning their trade. With today’s algorithms, security concerns, trends and activity updates, Cat’s Eye Graphics saw the struggle of business owners. Trying to keep up with the herd of being seen in front of a sea of screens, it’s not easy. Cat’s Eye Graphics has the solution for the future.
Introducing “Content Replacement”, a carefully crafted, new marketing technique that combines all trending tools together to eliminate the labor of content creation. Cat’s Eye Graphics creates original prompts, using targeted keywords tailored to their client’s audience to produce never-before-seen graphics with various artificial intelligence (AI) art engines. After rendering a content basis, they fully edit and post-produce these designs to create marketable graphics and original vectors that are exclusive to companies for use. This method of content creation eliminates the issues of companies having similar designs and using overly used images from common stock websites.
With adapting the new technologies of AI, Cat’s Eye Graphics can create content faster than you can think of an idea. Once the discovery of learning artificial intelligence was made, Colin and Brittany ran with the concept and has since made an entire business around AI. They have successfully partnered with several local business owners in the Dallas, TX community, including a new networking company called Industry Spheres. Industry Spheres is a multi-faceted company that creates opportunities for business owners and entrepreneurs to meet and collaborate with the local business community. Using cutting-edge technology paired with every old trick in the production book, Cat’s Eye Graphics is excited to build business brands and show the community what two creative minds can do for other passionate people.
What’s worked well for you in terms of a source for new clients?
In this strange world of online presence and social media marketing, there’s a sense of pressure to become viral online, create a variety of content to show the world “who you are” and make acquaintances with friends who aren’t anywhere near your zip code. Cat’s Eye Graphics is all about building a company’s presence, but we like to keep things classic. Our best method for meeting new clients is simply leaving the PC for a while and exploring our own backyard. By attending as many networking events, mixers and business-related conventions in our local area, we have the best opportunity to not only find amazing individuals to work with, but to debut how we do things differently right there in-person.
The most successful networking group we’ve collaborated with is a company called Industry Spheres, a multi-faceted business that offers the opportunity for entrepreneurs to connect and network by hosting various mixers that cater to all types of industries. There’s nothing like getting to know new clients in a laid-back setting with cool venues in your local area. Cat’s Eye Graphics are BIG supporters of small businesses and we believe taking the time to meet the incredible people of our home city has been the most successful way of debuting our name, mission and how we can help others.
Can you talk to us about how your funded your business?
The wildest part of Cat’s Eye Graphics is we are COMPLETELY self-funded so far. We launched in April of 2023 with nothing but a MacBook, an Adobe Suite subscription and tons of time and effort. We were able to completely create our own website within a month and hit the ground sprinting with direct marketing on social media and attending as many free networking events as possible. Cat’s Eye Graphics has managed to acquire several clients organically by word of mouth or by clients we meet in-person at networking mixers. Although our budgets are tight, our success is nothing but proof of what pure hard-work can do for a small business. Creating a company and beginning our future could never be stopped by a lack of funding. Cat’s Eye Graphics wants to inspire other individuals who believe in starting their own business journey. Don’t let money hold you back from living your dreams, just dive-in and show the world what you are made of! Be the most valuable asset of your company, always stay hungry for the future and never stop believing in your mission.
Contact Info:
- Website: www.catseyegraphics.com
- Instagram: instagram.com/catseyegraphics
- Facebook: facebook.com/thecatseyegraphics
- Linkedin: www.linkedin.com/in/brittanykstephens/
Image Credits
Cat’s Eye Graphics, Industry Spheres