We recently connected with Brittany Rowe and have shared our conversation below.

Alright, Brittany thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I live in Raleigh (where I was born and raised) with my husband and three boys. I was in the corporate world for over 12 years. Although I loved my past roles, they lacked any creative outlets. I’ve always loved photography, but never knew how much until the birth of my first son. I bought my first (extremely cheap) camera and photographed his every move. I remember sitting in line at my son’s preschool pickup and randomly thought to myself, “What if I could turn this into an actual business?” Raleigh was already an area saturated with photographers, “who would hire me?” After a push from one of my best friends, I decided to go all in and see if I could make this business work. I invested a lot of time learning my camera and teaching myself the basics of photography. I started with free portfolio sessions, then eventually working my way to paid sessions. Between return clients and referrals, my business started to grow quickly. Leaving a salaried position to start a business from scratch was like stepping into the unknown. However, I quickly realized the difference between waking up in the morning feeling unfulfilled with your work vs. loving what you do.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I specialize in lifestyle family, maternity, and newborn photography. I fell in love with this type of photography from the very beginning because it allows me capture candid and authentic moments of people in real-life situations and environments. I love nothing more than capturing moments that narrate a story and convey genuine emotion. Very rarely will I ever ask you to remain still, in a posed position, with everyone looking at me. Years from now when you are looking back at your pictures I want them to tell a story about the specific season of life you were in.

A few things that set me apart from others would be…

My approach to each session: I want your session to look and feel completely different than the one I did the day before. Nothing should feel cookie-cutter. I try to get an idea of the look and feel you want to achieve in your session and do my best to make that happen.

Editing style: This one took a while to perfect, but I realized over time that I love a minimalist/desaturated look. I also love grain, which can give images a film/vintage vibe. Editing style is something that will always be evolving.

Creativity and Innovation: Being able to think outside the box and experiment with unconventional techniques or perspectives. Many already know, I would stand on my head if need be to get that perfect shot.

How do you keep in touch with clients and foster brand loyalty?

To put it simply, many of my clients have become family. I have a number of return clients who book multiple sessions throughout the year.

We’d love to hear a story of resilience from your journey.

Photography, like any creative pursuit, often involves its share of challenges and struggles. I have definitely encountered my fair share along the way.

– Competition: The field of photography is highly competitive, and Raleigh was already oversaturated with photographers when I started. I had to try and stand out in a crowded space, find a unique style, and get noticed among a sea of talent.

– Self-doubt: Like any art form, self-doubt and imposter syndrome can start to set in. At times, I found myself questioning my abilities and constantly comparing myself to others. This started to affect my creative process over time.

– Balancing Passion with Business: For those aiming to make a living from photography, balancing the passion for the art with the demands of running a business can be a significant challenge. I had to learn how to say no when there was too much on my plate to avoid burnout.

– Finding a Niche: Identifying a specific niche or style within photography can take time. It requires experimentation and exploration to find what resonates best with your vision and interests. It took me a while to realize which areas of photography I wanted to focus on.

– Work-Life Balance: Photography often involves irregular schedules, long hours, and a lot of time spent editing or managing business aspects. I will be honest; I still struggle with this one from week to week. I had to learn how to manage my time efficiently so that I could get a lot of work accomplished during specific time slots throughout the day.

Contact Info:

• Website: www.brittanyrowephotography.com
• Instagram: www.instagram.com/brittanyrowephotography
• Facebook: https://www.facebook.com/brittanyrowephotography