We’re excited to introduce you to the always interesting and insightful Brittany Pearce. We hope you’ll enjoy our conversation with Brittany below.
Brittany, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
Yes, standards coaching is all about mindset shifts and productivity: affirmations, schedules, to-dos or goal setting. And although those strategies work, they tend to fall off once the coach is gone. My hope is to coach so well I put myself out of a client. As a transformational coach with a trauma-informed lens, I do a few things differently. First, I believe all people have everything they need already inside of them. I simply mirror their thoughts and hold space for emotions which allows them to access their internal resources. Because of this, I often don’t give strategies. The transformation and all ideas that relate must be the clients or change doesn’t occur. Second, I can see stuck patterns as a form of protectors from past traumas and experiences, not as laziness or personality. We can work through these with a somatic approach and reconnect the body and mind. And finally, I actively listen with my whole body to discovery the 5 habits of mind within my client: efficacy, flexibility, craftsmanship, consciousness, and interdependence. I listen for the part that is high and remind them of their strengths. And I listen to the part that is low and focus on raising it. I do this because I know a strong and resilient person thrives in all these areas.
With these 3 differences, most of my coaching is 1:1 because it truly is so personalized to the individual. 1:1 coaching has a much larger impact on a person because of the deep connection and individualized plan. This matters if we want true transformation to occur.

Brittany, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I started out in education for 10 years. Within that I transitioned into an instructional coaching role. When I received cognitive coaching training for that position, I realized that most of the coaching had little to do with education and more to do with human behavior. It’s the idea that a coach can support someone in changing their behaviors, beliefs, and ways of being. Although it works in the education setting, I witnessed a coaching of a mom who was about to be an empty-nester for the first time and what I saw was profound. She came in lost, not knowing her purpose, and with one 20 minute conversation she was crying tears of joy to rediscover herself. It was truly powerful. I looked at my coworker and said, “everyone needs that.” And so I set forth bringing what I had learned out into the world.
I help moms who feel stuck in life. They know there is more out there, they have everything they desired to have, but something is still missing. I help them find it.
I am most proud of doing this inner work. It takes a lot of courage to look inward and answer tough questions. The road is not always linear and can often get harder before it gets better. I am proud of myself and anyone who begins this journey because it truly is the best decision anyone can make for their life.
I would love people to know that I am their biggest cheerleader. I will support and guide, but I will never lead. My clients have all the power to do that. I just remind them that power is there. I bring it out from deep within so they can see it for themselves and begin to love themselves. If someone truly wants any part of their life to change, relationships, careers business, parenting, etc., it all starts within.
How about pivoting – can you share the story of a time you’ve had to pivot?
My entire adult life seems to be embracing the term “pivot.” When I went into teaching it was my absolute passion. I loved everything about it and did not care how little I got paid or how much I had to work at home. I enjoyed it.
Then, at 29 years old, I had my first child and everything changed. I wanted to be home with her more. Not a full time stay at home mom, but one that had more flexibility, financially and timely. Then Covid hit and I did get that exact thing. I worked home for a year so I was with her more and it seemed what I was searching for fell into my lap and I forgot the need to pivot.
When I went back into the classroom, for myself and other teachers, that year was the hardest I experienced and I was pregnant with baby number two. This lead me to pivot roles within education but also start dabbling in business adventures.
At the time, I started an Ecommerce store selling baby clothing. I loved dressing my babies and matching them as boy and girl seemed impossible in cute, modern clothes, so I designed my own.
It was fun for a bit, but as a teacher at heart I realized it wasn’t helping me serve my purpose to support an uplift others.
I invested in a coach of my own who helped me realize coaching was the true business I wanted to bring out into the world. And so I pivoted.

Let’s talk about resilience next – do you have a story you can share with us?
As I was going through career changes, different business models, having two young babies, my husband and I were the primary caregivers for his 93 year-old great grandfather. I absolutely loved that my children had the privilege to be raised in his home by his side because the love he had for them was insurmountable. But it was hard.
He couldn’t walk the last two years of his life so my husband had to do everything for him: showers, changing, bedtime…everything. Which also meant I did most of the parenting while working full time an hour from our home. It was exhausting.
My husband owns his own home renovation business, but was helping grandpa so much that he often didn’t make it in to work so we were also living off my teaching salary. And it just all felt so hard. I knew one day life would slow down, but during this time, we were struggling in many ways.
I did a lot of my mindset work during these two years. I started therapy, EMDR, and got a mindset coach. I didn’t give up or run away, but I learned how to manage my emotions, focus on what I could control, and practice gratitude in the most difficult times. All things I am still currently working on because healing is a way of life.
I would say now I am more confident, at ease, and stronger than I was before this experience.
Contact Info:
- Website: https://brittanypearcecoaching.myflodesk.com/wzbr7hdcfh
- Instagram: @brittany,m.pearce


