Alright – so today we’ve got the honor of introducing you to Brittany Matthews. We think you’ll enjoy our conversation, we’ve shared it below.

Brittany, looking forward to hearing all of your stories today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

One of the biggest trends in my industry for marketing is the rise in influencer marketing/video storytelling, which will evolve into a common marketing tactic. Video marketers will keep content short to quickly grab attention for their product or service. Using multiple social media platforms will become a customer service tool to reach the masses.

What is concerning is the need for building face-to-face relationships. Networking can greatly impact your business growth, however, new technologies could change the course of what it takes to build authentic business relationships. On the other hand, video storytelling trends bridge the gap between overhead costs and other stray expenses to sell a product or service. Not only does it take less bandwidth to create a short-form video and skill, but this plan aligns well with the fast-paced attention spans of online audiences in a variety of demographics.

Upgrading to current technologies could improve the flow of any company and lighten the workload of small businesses in particular. Even scheduling content would give business owners more time for their personal lives for a more structured work-life balance. When marketers collaborate with influencers and industry leaders, they can expand brand awareness and gain followers from the influencer’s own audience to get a better return on investment.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a native of South Carolina, a Certified Leadership Coach, and a Marketing Expert. I’m known for being an energetic, engaging individual who believes my purpose is to make a difference by inspiring leaders to excel through transformational leadership to strive beyond required expectations, and to work toward a shared vision.

My company for over 12 years assisted individuals, teams, and organizations with achieving cutting-edge marketing strategies while enhancing leadership experiences in the digital age. I’m equipped to elevate employee engagement and coach business professionals in dynamic leadership development. My career has not only spanned years working with industries around the country but also in a variety of business sectors.

I’m grateful to have more than 15 years of leadership experience working with leaders at all levels and over 10 years of experience in digital marketing. I’ve served as a leadership educator, facilitator, program manager, trainer, and mentor. My core values of leadership helped organizations and individuals develop strategies to achieve optimal results by building trust, developing relationships, connecting with those they lead, and becoming influential and effective communicators- “Position Yourself For Success.”

My record as a woman in entrepreneurship has excelled at influencing organizations strategically, operationally, and tactically. My team directly consulted with over 500 small businesses, organizations, and communities across the nation. My focus is to impact the economic development of desolate communities and prepare leaders for exponential growth.

What do you think helped you build your reputation within your market?

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

One of my hobbies is eating locally-owned foods and fresh foods. I started gardening and made a mobile app only for those who are interested growing their own food and exchanging produce.

After a while in the development process the app grew to have listings for restaurants, mobile eats, locally-owned groceries stores and local markets. Now our users can do a location base search to find locally-grown and locally-owned foods in South Carolina.

We are constantly adding listings and growing the food industry in our state to better prepare them for the digital age.

Contact Info:

• Website: www.premierappsolutions.com
• Instagram: @GrowWithMeSC / @Connectwithbrittanymatthews
• Facebook: @GrowWithMeSC
• Linkedin: @connectwithbrittanymatthews
• Youtube: @connectwithbrittanymatthews
• iOS: https://apps.apple.com/app/grow-with-me-sc/id1622755515?src=AppAgg.com
• Google Play: https://play.google.com/store/apps/details?id=com.app.growwithmesc

Image Credits
Aaron Smalls/Photographer/Featured Image ONLY