We were lucky to catch up with Brittany Mascioli recently and have shared our conversation below.

Brittany, looking forward to hearing all of your stories today. How did you come up with the idea for your business?

The idea for both of my businesses—grief coaching and memorial bracelets—was born from the most heartbreaking experience of my life: the stillbirth of my son, Mason Edward Mascioli.

I was 38 weeks + 4 days pregnant when we learned Mason no longer had a heartbeat. We went from preparing to bring him home to delivering him in complete silence. It’s impossible to put into words what it feels like to leave the hospital with empty arms, a memorial box, and a broken heart, but that moment changed everything for me.

While I was in the hospital, someone gave me two simple bracelets. One said “Angel” and the other said “Strength.” I put them on Mason, and when it was time to say goodbye, I took them off and placed them on my own wrist. I have worn them every day since.

They were just beads and elastic, but since then they have felt like everything. A way to carry him with me while my arms are empty. A small reminder that his life matters.

That’s when I knew I wanted to create something like that for other loss moms and their families and friends. That was the beginning of Mason’s Way Memorial Bracelets—something tangible to hold onto when there is nothing else to hold. A way to say, “They were here. They are still loved.”

The coaching side came from trying to navigate life after loss. I was in therapy and had very supportive family and friends, but I still felt like no one really understood me and what I was going through. I longed for someone who had walked this exact path, someone who could sit with me in the pain and help me feel less alone, without trying to fix it. That’s when I realized I could be that person for someone else.

So, I decided to become a grief coach and created Mason’s Way: A Path to Healing & Hope for Loss Moms. It is a space for loss moms to find flexible, compassionate support from someone who truly understands. Whether through one-on-one sessions, small group coaching, or a focused VIP day, everything I offer is designed to meet moms where they are, with no pressure and no timeline.

What makes this work feel worthwhile is not just the deep personal connection, it is the response I have seen from other loss moms. The tears, the relief, the gratitude of finally feeling seen. In a world that often wants to rush grief or avoid it altogether, I am offering something slower, softer, and deeply personal.

I am not here to fix anyone’s grief. I am here to walk with them in it. That’s what I needed. And now it’s what I’m honored to offer others.

Brittany, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Brittany Mascioli. I’m a wife, a mother to a living toddler and an angel baby, a grief coach, bracelet maker, and social media manager.

I began my career as a middle school special education teacher, where I taught for 7 years before starting my own business as a virtual assistant, which eventually led me to niche down and focus solely on social media management. While I still support clients in that space, my heart led me to create something more personal and purpose-driven: Mason’s Way: A Path to Healing & Hope for Loss Moms, after my son Mason was born still at 38 weeks + 4 days pregnant on December 31, 2024.

Through Mason’s Way, I offer compassionate, flexible grief support for loss moms. My coaching services include one-on-one coaching, small group coaching, and VIP day intensives. All of these programs are designed to meet grieving moms exactly where they are, without pressure or rigid timelines. I believe healing looks different for everyone, and my programs reflect that with completely customizable options.

In addition to coaching, I also create Mason’s Way Memorial Bracelets—handmade, beaded bracelets that serve as tangible keepsakes to honor babies gone too soon. These are available for loss moms as well as their family and friends and can be customized with meaningful colors and words/dates.

What sets my work apart is that it’s grounded in lived experience and deep empathy. I understand what it’s like to navigate life after loss, and I strive to create spaces and resources that feel gentle, validating, and truly supportive.

I’m most proud of the community forming around this work—moms who feel seen, supported, and reminded that their grief matters and their babies will never be forgotten. If you are looking for heartfelt, flexible support or a way to honor a baby you carry in your heart, I’d be honored to walk alongside you.

Let’s talk about resilience next – do you have a story you can share with us?

One of the clearest examples of resilience in my journey came in the days and weeks after losing my son Mason.

I had just delivered him via C-Section stillborn at 38 weeks + 4 days. My world had completely shattered. I was physically healing, emotionally numb, and mentally exhausted. Everything felt heavy and for a while, I didn’t know how I’d ever find my way through.

But then there was my toddler son still needing his mama. He didn’t understand what had happened, but he felt the shift. He needed comfort, stability, love and I knew I had to keep showing up, even when it hurt.

He became the reason I got out of bed. The reason I made breakfast, left the house, smiled through tears. In many ways, he saved me because when I didn’t have the strength to move forward for myself, I moved forward for him.

And slowly, as I kept putting one foot in front of the other for him, I started finding strength for myself too.

That’s what resilience has looked like in my life—not having it all together, but continuing to choose love, even through the pain. Letting my living son pull me toward life again, even as I carry the memory of the son I’ll never get to raise.

Can you tell us about a time you’ve had to pivot?

A big pivot moment in my life came after the loss of my son Mason.

At the time, I was working in social media management—something I enjoyed and had built up after stepping away from teaching. But after Mason’s stillbirth, everything shifted. My priorities, my energy, my heart… they were all different.

Suddenly, scheduling posts and planning content didn’t feel as meaningful. I kept thinking, there has to be something more I’m meant to do with this pain.

I didn’t plan on becoming a grief coach. I didn’t even know that was a path until I was in the trenches of my own loss and craving support from someone who truly understood. I still love my work in social media, and I still continue to serve clients in that space, but I felt this deep pull to create something more personal, something rooted in connection, healing, and legacy.

That’s when I pivoted and created Mason’s Way—first as a coaching space for loss moms and eventually expanding into memorial bracelets as well. I knew it was a risk to start something so heart-led, but I also knew there were loss moms out there just like me, looking for support that felt real and gentle and validating.

That pivot didn’t just change my business; it gave new meaning to my life. And while I still juggle both worlds, I know I’m exactly where I’m meant to be.

Contact Info:

• Instagram: https://www.instagram.com/masonswayforlossmoms/
• Other: Email: [email protected]

Image Credits

Pictures solely of me – Cienna Kopischke
Pictures of me with Mason – Jenny B Photography