Alright – so today we’ve got the honor of introducing you to Brittany Lewis. We think you’ll enjoy our conversation, we’ve shared it below.

Brittany, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Naming a business is borderline nerve wrecking. I’m so grateful I’ve settled on the final name(s). Brittany K Collective LLC is a digital marketing and production company that encompasses two dynamic brands: Glamour Connoisseur (GlamConn) and Brittany K., the Model and Influencer. For my first business venture, my beauty business (GlamConn) I went through several name changes in a 7 year span. Once I figured out my goal for the business (my mission) the name pretty much fell in my lap. I’m a Glamour girl at heart. I have been since I was a young girl. I wanted to build a community of experts in all things Glamour.

My model/influencer name use to be Farah Monroe. After a few years it was becoming confusing (for everyone) and a tad bit frustration. It dawned on me that nobody knew or understood me. They were mixing up my business page and my personal page. They all had their own concepts of who I was personally and as a brand. So I changed all my social media handles to “ItsMeBrittanyK” my real name. Modeling and content creating made me realize I have a knack and passion for marketing and creative direction. I needed a way to blend what turned into a small garden of businesses. That’s how I came to the decision to create Brittany K Collective. The “umberella company” so to speak.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a tall Jersey girl who was born to be a creative. Growing up, my mom was—and still is—a licensed cosmetologist. Her older sister (my aunt) was a seamstress and incredibly artsy and crafty. Between the two of them and my grandmother, who embodies the typical 1950s/1960s fashionista, I was surrounded by creative glamour. Naturally, I picked up the skill of doing hair with ease. By 8th grade, I was braiding my classmates’ hair during recess or at my house. By high school, “micro braids” were trending, and before I knew it, girls from four neighboring high schools were booking appointments to get their braids done.

High school is also when I started exploring and experimenting with makeup—and it’s when I started modeling. I guess you could call it fate. At 5’9″, I wasn’t great at basketball but was always getting pulled into fashion shows at school and outside of school. My step-grandmother was also a designer, and I would model for her often. During one particular show, I met some girls who were modeling on a more professional level. After following them on social media, I was introduced to the world of professional modeling.

Over the years, I’ve had my ups and downs while navigating the modeling industry, learning to level up, and balancing my passions for hair and makeup. On this 10+ year journey, I’ve learned so much about myself and about business.

Once I figured out how to not only adapt but also provide solutions for my clients, the foundation of my beauty business started building itself. GlamConn is a mobile beauty brand—a beauty concierge, so to speak. I bring the beauty experience to the comfort of my clients’ chosen location. I used to work in salons, but I noticed that many of my clients—both existing and new referrals—preferred me to come to them. Inspired by services like Amazon and DoorDash, I realized that most people want the convenience of having products or services delivered to their doorstep. So, I found my niche.

On the flip side, as an unsigned model, I wasn’t booking the kind of work I truly wanted or getting paid the way I deserved. I often modeled for small brands and designers who either couldn’t pay better or were inconsistent with gigs. I eventually realized that their challenges stemmed from a lack of business structure and a clear marketing strategy—much like what I had experienced with GlamConn. That’s when Brittany K. Collective was born.

I began helping these brands and designers set up their businesses properly and develop effective marketing strategies. It was a brilliant move, if I do say so myself.

What I’m most proud of is my growth. I’m not where I want to be in life or business yet, but for the first time on this journey, I feel like I’m making massive progress across the board. I’ve learned so much instead of letting discouragement take over, and I’ve refused to give up. Now, I’m determined to make others’ journeys less stressful—whether they’re models, creatives, or entrepreneurs.

Have any books or other resources had a big impact on you?

These three books have had a huge impact on me over the last five years, both as a model and in my business:

Your Next Five Moves by Greg Dinkin and Patrick Bet-David
The 12 Week Year by Brian P. Moran and Michael Lennington
Atomic Habits by James Clear

All three have been truly eye-opening. In my opinion, these books should be required reading for all entrepreneurs. They go beyond the usual advice about “changing your mindset” and instead provide practical, step-by-step guides to achieving goals and transforming habits.

How about pivoting – can you share the story of a time you’ve had to pivot?

I’ve had to pivot several times in both modeling and business. In modeling, in particular, I wasn’t making any money or booking paid shows or photo shoots. I found myself stuck in a cycle of doing unpaid, slightly unorganized shows that didn’t lead to bigger or paid opportunities.

I made the tough decision to take a step back and stop doing runway shows for a while. Instead, I focused on building my portfolio, networking, and perfecting my craft. Looking back, I’m so glad I made that decision. Since then, I’ve appeared on billboards twice (in Philly and NYC), been featured in several news segments, and started booking more paid gigs and opportunities.

Essentially, my pivot was treating modeling as a business—approaching it with strategy instead of just winging it.

Contact Info:

• Website: https://www.brittanyk.net
• Instagram: https://instagram.com/itsmebrittanyk