We caught up with the brilliant and insightful Brittany Furguson a few weeks ago and have shared our conversation below.

Alright, Brittany thanks for taking the time to share your stories and insights with us today. We’d love to hear about the best boss, mentor, or leader you’ve ever worked with.

The presence of a mentor or leader in your industry is crucial for achieving success in your professional journey. I am truly thankful to have had an exceptional mentor who consistently made themselves accessible and went beyond their expected responsibilities to offer assistance. In the dynamic realm of Real Estate, where constant changes occur, managing multiple tasks simultaneously can often become overwhelming and stressful, especially for newcomers. Therefore, having an experienced individual to provide guidance and support becomes essential. Fortunately, my mentor, Ashley, fulfilled that role admirably, not only providing me with valuable guidance but also motivating me at every step of the way. Her positive attitude and encouraging words instilled a strong sense of self-belief within me.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As a Realtor, my role revolves around assisting clients in the sale or purchase of their homes. The process of buying a home is a significant milestone in a person’s life, and it entails numerous aspects that could potentially lead to complications. That’s where my expertise comes into play. I am dedicated to serving each client with utmost honesty, fairness, and above all, ensuring a stress-free experience. My primary objective is to address any issues that may arise throughout the buying and selling process, providing effective solutions and guidance.

To enhance my capabilities, I am supported by a dynamic brokerage that offers access to a highly skilled and efficient team of professionals. This network equips me with the necessary resources to handle any challenges that may arise during the real estate journey. One of my key strengths lies in actively listening to each client’s unique needs and preferences. By understanding their requirements, I am able to tailor deals and negotiations to best suit their interests.

Moreover, I strive to continuously reassure my clients that I am working exclusively for them. It is my unwavering commitment to ensuring their satisfaction and happiness in their path to homeownership. By maintaining open lines of communication, providing regular updates, and addressing any concerns, I aim to create a trusting and collaborative relationship with each client. Ultimately, my goal is to guide them through a seamless and rewarding journey toward homeownership.

Have any books or other resources had a big impact on you?

As a kid, I loved reading. But as a busy adult and mom, finding time for a good book is tough. Lately, I’ve been hooked on audiobooks. They’re perfect for listening in the car, while walking my son and dog, or doing chores around the house. They may not be the same as holding a physical book, but they’re a great substitute. Plus, I can breeze through books pretty quickly with audiobooks. They’ve been a game-changer for me!

I just wrapped up reading this book called Atomic Habits by James Clear, which has gained quite a following. It provided some incredible insights on how making small daily habits can lead to significant overall changes. The concept is refreshingly simple, making it easy to grasp and apply in any industry or everyday life. I highly recommend giving it a read, as there’s always room for improvement and increased efficiency in our careers. By incorporating tiny changes into our routine each day, we can truly make a world of difference!

We’d love to hear about how you keep in touch with clients.

In the real estate industry, establishing authentic connections is paramount. To earn the trust and confidence of potential clients, it is crucial to view them as an extension of your own family. While you may not speak to them every day or even every week, maintaining regular and genuine contact is essential. This demonstrates your unwavering commitment to their needs and showcases your genuine care, which is a fundamental aspect of any successful working relationship.

Building trust and solidifying your brand requires effective communication and follow-up. Whether it’s through phone calls, text messages, or emails, checking in with your clients is a valuable practice. By adapting your communication approach to their preferences, you show that you are attentive to their individual needs and place their priorities above all else.

This level of personalized engagement nurtures a strong sense of trust. When clients perceive that you genuinely listen to them and consistently prioritize their best interests, it fosters a deepening bond and fosters a solid foundation of trust. By maintaining regular and natural contact, you reinforce your commitment to their journey and solidify your reputation as a reliable real estate professional.

Remember, in the realm of selling real estate, building genuine relationships is the cornerstone of success. Treat your clients as family, stay connected, and prioritize their needs. This approach will not only establish trust but also help you cultivate a strong and reputable brand within the industry.     

Contact Info:

• Instagram: @motherhoodandmortgages
• Facebook: https://www.facebook.com/Brittany-Furguson-Realtor-105595275577701
• Linkedin: https://www.linkedin.com/in/brittany-furguson-858295153/

Image Credits
Henry Jones Photography