We were lucky to catch up with Brittany and Bayley Ward Callahan recently and have shared our conversation below.
Brittany and Bayley, appreciate you joining us today. The first dollar you earn is always exciting – it’s like the start of a new chapter and so we’d love to hear about the first time you sold or generated revenue from your creative work?
We had been offered many trade opportunities, but had never been paid along with product gifting. A hat company named Mother Trucker reached out to us and offered us a paid opportunity! We were beyond excited not only because it would be the first paid collaboration, but because it would allow us to promote their brand using our own creative ideas! We got to model the hats by picking out the outfits and backgrounds we thought would be best for the content! Having this creative freedom while making content is our favorite part of blogging! We had so much fun with this job opportunity and it helped us to gain the confidence to reach out to other brands!
Brittany and Bayley, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Wheatnsea is a women’s fashion blog primarily on Instagram. Our names are Brittany and Bayley and we are the sisters behind wheatnsea. We love to shop everywhere from Walmart to Nordstrom to Vintage Shops. We also love shopping our own closets and making up outfits out of our own closest s! We love sharing our finds and outfit ideas with other women because every woman deserves to feel confident and put together! We hope to give women outfit ideas and options. We hope to inspire them to feel confident in their outfit choices when they get dresses in the morning!
How did you build your audience on social media?
We built our audience through networking, consistency, and giveaways. When we first started the blog, it was before covid, so there were a lot of local blogging events. We both attended as many as possible and began networking. We have also always stayed consistent. Even when our follower gain feels stagnant, we never have given up! We continue posting what we love to share which is women’s fashion mixed with some relatable humor! Lastly, giveaways have helped us gain so many followers as it allows you to reach new people. The most successful giveaways are those that we do with other brands that have followers similar to our own and/or followers we want to have! We still need to work harder at reaching out to new brands as the exposure you can receive from brands also helps to gain new followers! Our advice would be to try to niche down through paying attention to what your followers like and engage with the most!
Is there mission driving your creative journey?
Our goal would be for wheatnsea to become our full time jobs! We would love to be able to create content for a living! We have so many ideas, love fashion, and inspiring others to embrace fashion!
Contact Info:
- Instagram: https://www.instagram.com/wheatnsea/?hl=en
- Facebook: https://m.facebook.com/wheatnsea
- Other: https://www.tiktok.com/@wheatnsea