We caught up with the brilliant and insightful Brittani Cooper a few weeks ago and have shared our conversation below.

Brittani , thanks for joining us, excited to have you contributing your stories and insights. Can you tell us the backstory behind how you came up with the idea?

I am a dental hygienist by trade and the owner of Maid for Muddy Paws, a professional housecleaning company I have successfully operated for the past 10 years. My passion for cleaning extends beyond just homes—I often say I clean both teeth and toilets!

Over the years, while providing cleaning services, I noticed a significant need for home organization. Many households struggled with clutter simply because items lacked a designated space. This not only made it challenging for homeowners to maintain order but also created difficulties for housekeepers trying to deliver the best possible service.

A common request I received was: “I need my house cleaned and organized.” However, many clients expected these to be bundled together at a lower price, despite them being distinct services—much like expecting both a dental cleaning and a crown for a discounted rate. Cleaning and organizing are separate yet complementary disciplines, which led me to launch PassionNEAT Organizing.

With PassionNEAT, I provide tailored organization solutions that set the foundation for a cleaner, more efficient home. By addressing organization first, we ensure that routine housekeeping is more effective and sustainable. Additionally, I offer discounted rates for clients who utilize both services, allowing us to create a structured plan rather than rushing through an overwhelming task in a single visit.

Ultimately, my goal is to deliver a streamlined, stress-free experience—helping clients achieve not just a clean home, but an organized one as well.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a dental hygienist by trade, but my passion for cleanliness and organization led me to build two thriving businesses in the home services industry. Over a decade ago, I founded Maid for Muddy Paws, a pet-friendly cleaning company that specializes in professional housekeeping services. Through this journey, I recognized a major gap in the market—many homes weren’t just dirty; they were disorganized. Without an organized foundation, cleaning could only accomplish so much. This realization inspired me to launch PassionNEAT Organizing, an interior organization and design service that helps clients create functional, clutter-free spaces.

How I Got Started

My path to entrepreneurship wasn’t conventional. While working as a dental hygienist, I always had a love for cleaning and order. When I started Maid for Muddy Paws, I quickly learned that many homeowners struggled to maintain cleanliness not because they weren’t hiring the right cleaners, but because their homes lacked systems of organization. It was clear that professional cleaning and home organization were two distinct services, yet deeply interconnected. By separating them, I could provide better solutions for my clients.

What We Offer
• Maid for Muddy Paws provides professional housecleaning services, with a special focus on pet-friendly homes. Our team understands the challenges of maintaining a clean home with pets, from fur to muddy paw prints, and we tailor our services accordingly.
• PassionNEAT Organizing offers custom home organization and interior design services, helping clients declutter, create functional systems, and design spaces that align with their lifestyles. We also provide exclusive discounts for clients who use both our organizing and cleaning services, ensuring a seamless transition from chaos to cleanliness.

What Sets Us Apart
1. A Holistic Approach to Cleanliness & Organization – Unlike traditional cleaning companies, we recognize that a clean home starts with an organized foundation. By addressing both aspects, we help clients achieve long-term solutions rather than temporary fixes.
2. Pet-Friendly Cleaning – Maid for Muddy Paws is uniquely designed to cater to pet owners, using safe, pet-friendly products and specialized cleaning techniques.
3. Customized & Practical Solutions – At PassionNEAT Organizing, we don’t believe in one-size-fits-all solutions. Each home is different, and we tailor our organization systems to fit the client’s needs, ensuring they are sustainable long after we leave.
4. Time-Saving & Cost-Effective Bundles – We offer combined organization and cleaning services, making it more affordable and efficient for clients who want a complete home transformation.

What I’m Most Proud Of

I take immense pride in helping people create spaces that bring them peace and functionality. Whether it’s giving a busy family a clean home to come back to or designing an organizational system that simplifies a client’s daily routine, seeing the relief and joy on my clients’ faces is incredibly rewarding. Additionally, my businesses have grown through word-of-mouth and client trust, which speaks volumes about the quality of service we provide.

What I Want Clients to Know

At the heart of both Maid for Muddy Paws and PassionNEAT Organizing is a genuine love for helping people. A clean and organized home isn’t just about aesthetics—it’s about creating a space that enhances your well-being and daily life. Whether you need a one-time deep clean, ongoing housekeeping, or a complete home organization overhaul, we are here to make your life easier, more manageable, and stress-free.

If you’re ready to transform your home, I’d love to help you create a space that truly works for you!

Can you share a story from your journey that illustrates your resilience?

During COVID, like many business owners, I faced an unexpected challenge. With the economy shifting and many households tightening their budgets, my cleaning company, Maid for Muddy Paws, experienced a slowdown. However, instead of seeing it as a setback, I took it as an opportunity to reassess what people truly needed in their homes.

With more people working and schooling from home, I noticed a growing frustration—not just with cleanliness, but with disorganization. Homes were becoming multi-purpose spaces, and many lacked functional systems to keep up with daily demands. Clients weren’t just asking for a deep clean; they needed solutions for clutter, better storage, and overall organization to make their spaces work for them.

This realization led me to pivot and launch PassionNEAT Organizing. The extra time during the pandemic allowed me to research, refine my approach, and develop services that would help clients create organized, stress-free environments. What started as a necessity quickly became a passion, and today, PassionNEAT continues to help homeowners reclaim their spaces with customized, practical organization solutions.

Can you tell us the story behind how you met your business partner?

I first met my business partner, Marissa, when she was a client of Maid for Muddy Paws. She later became a client of PassionNEAT Organizing, and through working together, we realized we shared a strong vision for creating functional, well-designed spaces. With her degree from Texas A&M, extensive experience in construction, and background as a business owner, teaming up was a natural fit. Her expertise has been instrumental in expanding PassionNEAT, especially as we’ve incorporated interior design into our services. Together, we’re able to offer clients not just organization, but beautifully designed spaces that are both practical and aesthetically pleasing. Our partnership has opened many doors, allowing us to take PassionNEAT to the next level.

Contact Info:

• Website: https://PassionNEATorganizing.com
• Instagram: @Passioneatorganizing
• Facebook: https://Facebook.com/passioneatorganizing

Image Credits

None