We recently connected with Brittani Betters and have shared our conversation below.

Brittani, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

I love this question because I feel like when it comes to any brand name/company name some intentionality should have been put into the naming process. So, I actually came up with the name of my company 3 months prior to me completing my massage courses, graduating and receiving my license from the state of Texas. I remember the moment vividly.

I was a concierge at Xpresspa, which was at the time I was working, located at DFW airport. This particular day I had been working at the front counter in terminal D, which is the international flights terminal. It was slow, and we weren’t too busy in the spa. I am a day dreamer, so, a lot of times I find myself in moments I am bored to envision my future. What came across my mind that day was trying to decide on a name for my business and what I would want the name to represent.

More often than not, I try to pull inspiration from my environment to tap into my creative edge. I started looking around the terminal to pull some sort of inspiration from the things I saw around. Well, across from us was a perfumery and on the outside of it was a marketing banner with Calvin Clein’s “Euphoria” perfume.

What caught my attention first was the color of the banner which was purple. My favorite color is purple, so, I knew the color scheme of my business would consist of all things purple. However, that word “Euphoria” just really resonated with me. I kept repeating “Euphoria,” and I just fell in love with that word. I knew though that I couldn’t just stop on the word “Euphoria” because it would not be enough to describe how I want my clients to experience my massages.

I kept playing around with the word, and other words, that would complement it. Escape came to mind. With massages, I have always felt that whenever someone is treating someone or themselves with a massage, they are trying to “escape” from their current reality for just a moment.

So, going back to “Euphoria,” by definition it means, “a feeling or state of intense excitement and happiness.” Though, in essence, this is what I wanted my clients to feel when booking my company as their service provider, it did not encompass the overall experience I want my clients to have each individually.

So, instead of “Euphoria” I leant more into its adjective and went with “Euphoric.” It by definition is the characterization of the overwhelming sense of happiness. That’s where the name “Euphoric Escape” was born.

My company encompasses this overwhelming happiness felt during one of our massages and allows this feeling to create that moment where clients feel that they are able to escape from their current realities and are able to dwell in happiness for a moment. My objective in each session is for the client to experience a massage for what it is…a recharge, a realignment and a restoration of the mind, body and soul.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Well, first and foremost, my name is Brittani Betters, and I am the owner/founder of Euphoric Escape Massage & Wellness.

My introduction into the Massage & Bodywork industry was truly by design and was adjacent to what I had been previously studying before I aligned myself with Massage & Bodywork. Those studies involved pursuing a B.S. in Kinesiology at Texas Woman’s University’s (TWU) undergrad program. The year before enrolling into an accredited massage program, I withdrew from TWU (in what would be considered my Senior year–2015) due to personal issues. I kind of like to think that I rediscovered my passion for massage because of this situation. Had certain circumstances never occurred, I would not be the owner of any such business, let alone a Massage & Wellness business. I am a true believer in “everything happens for a reason” or “divine intervention was at play.” TWU’s Kinesiology program definitely prepared me to take on pursuing a massage & bodywork career. I became a certified and licensed massage therapist (MT129142) in November of 2017, and have been a licensed massage therapist for 6 years as of this November,

I am considered a Vet in my industry. My skills and techniques have broadened since receiving a formal education in Massage & Bodywork. At Euphoric Escape my catalog of modalities allows me to offer a variety of services to my current and future clientele. From your traditional Swedish massage to more therapeutic work like Thai or Sports Massage. We are a multifaceted brand that offers unique and diverse experiences based on the client’s needs. What sets my brand apart from other massage brands is that my soul goes into the work that I perform, and yes, perform. Massage is an artistic expression, similar to dance. Specifically dances such as the waltz or tango. Each movement, when done with intention, flows into the next one. Like a dance partner, I allow the body (lead dancer) to guide me. Telling me what it needs. From the pressure that should be applied to what positions it’s most comfortable being placed in, the body is telling me its story. The goal for every massage session I perform is to reconnect clients to their body, all why having an outer body experience. A lot of us are disconnected from our bodies, and I am here as an advocate and educator to be your intuitive guide back into your body.

The thing that I am most proud of is taking that courageous leap into starting my own business and becoming a full-time entrepreneur & business owner.

One thing I want people to know about me is that I do everything with intention. From the massage I perform to the genuine rapport I build with my clients. It all means something to me, and I go out of my way to provide exceptional services, and an exceptional experience.

We’d love to hear the story of how you built up your social media audience?

Instagram is where the majority of my clients come from. I am still learning how to build my presence on Facebook and Tik Tok, but I can definitely share some advice when it comes to building your audience on Instagram.

The story behind my business page on Instagram starts at creating it immediately in the same year I completed my massage program. I knew, without a shadow of doubt, that I wanted to start my own company, even while still enrolled in the program. So, what I want to suggest to anyone, is to first create your brand name, logo and Instagram tag handle. Something that will make you stand out and that will be identifiable on Instagram.

Next, and something that was suggested to me, I followed everyone from my Facebook account. Granted, not everyone followed back, but it helped with making my presence known to my warm market. My Instagram account started with like 300-400 people. My follower to following ratio was definitely looking a little off but I just wanted people who knew me to know what I am doing.

After that, when it comes to content, you will definitely go through a trial-and-error period. Figuring out what aesthetic you want for your page, the language and quality of your content, and ensuring you are consistently showcasing your product or services in a way that represents you and your brand. The algorithm on Instagram is interesting, and it is dependent on your follower engagement. So, I’d suggest, starting off posting consistently. Pay attention to if you get a lot of engagement, if not, try a different approach. That initial approach, posting 2-3 times daily, did not work for my account personally. What works for me is posting only twice a week, but that does not work for every account.

Lastly, and the thing I feel is most important, network! Build connections with people in your industry and people in your community. Word of mouth is the best way to grow your audience and reach without always having to rely on social media. Actually, this interview was possible due to a connection I made with a personal trainer, Tayl’e Hubbard (@_coachtayperformance), who recommended my story. Talk to everyone!

Can you tell us about a time you’ve had to pivot?

I mentioned this previously, but in 2015, I had to make a major pivot from pursuing a career as a physical therapist to pursuing a career as a licensed massage therapist. I have honestly always been grateful for that one moment because I have experienced and learned so much that I do not think I would have been able to learn had I stayed on, what most would consider, a straight and narrow career path. Physical therapy is a phenomenal career. It was just not meant for me to be in, in that season of my life.

Even with my current industry, I am slowly making a pivot into the sports industry. Providing preventive and rehabilitative care to youth, collegiate, and professional athletes in all realms of sports.

Being your own boss has its perks and advantages. The best perk, that I feel is the most underrated, is the personal development that occurs. This pivot into entrepreneurship has helped me mentally, emotionally, spiritually, physically and financially.

Pivots in life are necessary. Evolving and growing is a part of being a business owner, in my opinion.

Contact Info:

• Instagram: @euphoricescape.massage
• Facebook: https://www.facebook.com/euphoricescape.massageandwellness