We recently connected with Brit & Danny Grant and have shared our conversation below.

Hi Brit & Danny, thanks for joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

It’s so difficult. Danny and I went back and forth between several different options for a long time, but ultimately felt that naming our apparel business Nothings Fine was the message we wanted to express. Simply because, sometimes nothing does feel fine, especially after something like a recent diagnosis. It’s also important to try and find humor when you can and that becomes easier once you’ve accepted that life isn’t always going to look exactly how you imagined it.

We are aware that Nothings Fine isn’t the most marketable of brand names! We love it because it feels like an effective statement amongst overly saturated positive messaging that don’t often feel very relatable.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Absolutely! Nothings Fine is a family-owned business committed to designing apparel and accessories for customers who want to make it better. Every purchase made supports the Dravet Syndrome community with 10% of all revenue benefiting the Dravet Syndrome Foundation. Our son, Jude, was diagnosed at eight months with Dravet Syndrome after suffering several prolonged and life threatening seizures. Dravet Syndrome is a rare form of epilepsy that is treatment resistant, impacting children within one year of life and commonly includes other comorbidities such as mobility issues and speech delays. With the amount of therapy he requires and time consuming appointments/procedures I decided to leave my full time job as a Digital Sales Director and focus primarily on his care. My husband has always had an entrepreneurial spirit with a penchant for design and suggested we start a small apparel company, which I initially laughed off, but after coming up with a few ideas we realized how much fun we were having and wanted to make it more meaningful by giving back to the Dravet Syndrome Foundation to help fund research and ultimately find a cure.

We create original, hand-drawn, t-shirts and merch for the whole family to help drive awareness surrounding Dravet Syndrome and are probably best known for my husband’s characters depicted on our popular Free To Be Me and The Tender Years kid’s t-shirts. We are definitely most proud of our contributions to DSF and growing a small community of supporters who are eager to learn more about this disease. The biggest differentiator between us and other small apparel businesses, aside from the very niche philanthropic aspect of our company, is the quality of design! Our products are unique, humorous and most of all, superior in aesthetic and flair!

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

We design all of our products and use a wholesale imprintable apparel company to buy our merchandise. Initially, we wanted to do Print on Demand because it would handle shipping responsibilities and we wouldn’t need to worry about inventory and storage space, but we weren’t satisfied with their level of quality control so we made the decision to buy our own Direct-to-Film printing machine so we could ensure every purchase was handled with great care.

We also use a DTF transfer company which ships our designs to us so we can print them on our home printer. The process of learning how to produce our shirts and accessories came with time, but now we feel strongly that we made the right decision to invest in our company in order to produce quality products directly from home.

How’d you meet your business partner?

Danny is my husband and now business partner. We met at a bar called Blind Tiger in New York City in 2013 and discovered we had gone to high school together in southern California without knowing one another!

We lived in Brooklyn for a couple years afterwards, but decided to move back to California in and settled in Venice Beach, CA before moving to Long Beach in 2020.

Contact Info:

• Website: https://nothingsfine.com/
• Instagram: https://www.instagram.com/nothingsfine.shop
• Facebook: https://www.facebook.com/profile.php?id=61556992813079