We caught up with the brilliant and insightful Brisa Renteria a few weeks ago and have shared our conversation below.

Brisa, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

We walk away from a lot of opportunities that we come across. To achieve sales success, businesses must have the right systems and environment aligned. If they don’t, success is not likely to happen.

Also, we believe in equipping companies with the skills they need to scale their businesses. Sales hiring is often a topic that’s not taught anywhere. Therefore, companies have to rely on outside help to help them find sales talent…but that doesn’t mean they’ll end up with the salesperson they need.

We give hiring managers the process and skills they need to know whether or not they’ll be hiring a strong salesperson. Whether they get outside help or not.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

In simple terms – we help companies find top-performing sales talent.

Our services include teaching them how to hire sales talent (teaching them how to “fish”) and helping them recruit sales talent (“fishing” for them).

Our newest solution is an online, self-paced program that gives our clients the process and tools they need to make a successful sales hire.

We typically work with companies who say things like:

“We don’t know whether someone will make it until after several months (sometimes years).”
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“We hire people who have the personality “to sell”, but we find out they can’t after we’ve hired them.”
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“We don’t know how to spot tenacity, drive, or grit in the sales interview.”
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“We spend a lot of time interviewing only to end up with the wrong salesperson.”
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“We hire salespeople with a great education and industry experience, but they can’t sell.”
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“We hire the right salespeople about 50% of the time.”
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“We invest a lot of time interviewing and training, only for them to leave six months later…and then we have to start the process all over again.”
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“We have salespeople who show promise, but they’re just not where we want to be.”
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“We hire salespeople who are good with our customers but won’t go after new business.”
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“We don’t know what questions to ask in the interview process to cut through the BS.”

We’re proud of helping our clients get to the next level by helping them find the right sales talent and equipping them with the skills they need to take sales hiring into their own hands more confidently.

What do you think helped you build your reputation within your market?

A couple of things – When I started my sales career, I worked for the largest sales training organization in the world and had a chance to understand the challenges that most sales organizations face. During my time there, I learned what keeps Business Owners and CEOs at night and how processes, the right sales talent, and effective sales leadership can help them overcome their challenges.

When I started my business, I had already built a reputation in the industry, so getting started was a bit “easier.”

The second factor that has helped us tremendously is that we deliver on our promise. We help companies find top-performing sales talent the first time. We have yet to refill a role, and that’s because we look at sales hiring holistically. We won’t hire someone “just because.” Part of our process is ensuring that companies have the right processes, leadership, and environment for a salesperson to succeed. If they don’t, we can help them create it. If they don’t want to create it, we have to walk away.

It may sound very black or white, but when it comes to sales hiring, you must have all the pieces for success to happen.

Does your business have multiple or supplementary revenue streams (like a ATM machine at a barbershop, etc)?

Yes! It’s one of the things that has differentiated us from our competitors. We have three different revenue streams:

Sales Selection Training – This is a one-day training session where we teach sales leadership and recruiting teams what to look for when hiring sales talent. We teach them our process and provide the tools they need to make the right sales hire the first time. Our clients have enjoyed this offer since we’re equipping them to take sales hiring into their own hands rather than relying on a recruiter who may or may not deliver a strong salesperson.

Sales Recruiting – This is where we’ll go “fishing” for them. We take every candidate through our sales hiring process and deliver 1-2 candidates who WILL succeed in our client’s selling environment.

Success Sales Hiring Course – This is our newest revenue stream. With this offer, we teach our clients how to hire salespeople in a self-paced, online format. It’s significantly more cost-effective, and our clients have enjoyed learning the steps, strategies, and tools they need to make a successful hire at their own pace.

Contact Info:

• Website: www.improve-growth.com
• Linkedin: www.linkedin.com/in/brisarenteria
• Youtube: https://www.youtube.com/channel/UCW8A2oDunv4Ab7b_nt0rxJQ
• Other: www.improve-growth.com/course

Image Credits
Lane Gray Photography