We caught up with the brilliant and insightful Brigitte Sinoradzki a few weeks ago and have shared our conversation below.

Alright, Brigitte thanks for taking the time to share your stories and insights with us today. What do you think matters most in terms of achieving success?

Success is measured in many ways. If you had a room full of people and all asked them if they consider themselves successful, and why, their answers would vary vastly.

When it comes to business success, I think one of the core foundations is relationships. From internal relations (with employees) to external (clients and vendors) it is important to stay true to your word and treat everyone as you would want to be treated. Aside from that, being approachable and simultaneously keeping a high standard is a way of striking a balance that achieves confidence and appreciation in our clients. We like to have fun while working hard.

Another aspect of success is to keep moving forward. I think a lot of businesses fail because they unravel after something goes wrong. Perseverance and a positive attitude towards the future goes a long way. And, it goes without saying being good at what you do, going above and beyond, and always, ALWAYS being kind and respectful to everyone you interact with.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I was born and raised on the Upper East Side of Manhattan. Since I was a child I coveted independence, and had a strong work ethic. I always loved media – growing up with a mom who was a model I naturally leaned towards old Hollywood and glamour. I attended the prestigious Birch Wathen Lenox school in Manhattan K-12, where a few notable celebrity’s children were in my class. I grew up riding horses, excelling at sports, and being an outgoing teen. I am lucky to have a dual citizenship in the US and the Czech Republic. I am the first born American of my family, and my entire family aside from my parents resides in the CR. Because of this and the fact that my father worked in the aviation industry, travel was a big part of my childhood, spending my summers in Prague, Cape Cod, and different states throughout the US.

After graduation I opted for an experience opposite of what I grew up with in NYC, and went to college in Pennsylvania, at Muhlenberg College. There, my focus was a lot of fun… and a Bachelor’s degree in Communications. The media aspect of communications always fascinated me, and I was intent on making a career out of it. Other than communications I also loved art, with my parents being fine art collectors.

Graduation from college came and went and I moved back to Manhattan, and found a job quickly working in Marketing. It was an entry-level position that I found to be quite boring… so I decided to pursue an addition certification in Public Relations at NYU. After that I had a brief sting working in fashion PR for Kelly Cutrone. Between that and my friends being in the film industry, my 20s were filled with backstage parties, red carpet events, celebrity meetings and lots of fun! It was ideal for my age and lust for life.

Later on I focused on business communications, working for companies like Lighthouse Guild, El Al Airlines, and a hospital. I started to really hone in on health and wellness, and decided to get certified in Yoga with the 200hr Yoga Alliance teacher training. To date, the 6-month training at the Prancing Peacock Yoga Studio was one of the best and most magical experiences I ever had. I graduated and began teaching yoga, and quickly word spread and my classes were getting sold out.

After life threw me some curveballs, I decided to uproot from the NorthEast and move to Palm Beach, FL, where I have been for the last 10 years. It took a while to re-establish myself, but I returned to corporate marketing, working for various companies including being marketing director at Sensus Healthcare. I got married and a year and a half later my husband and I welcomed our now 5 year old son, the absolute light of my life. My company is in fact named after his middle name, Kai.

Covid happened, and like everyone else my world changed. I had an infant, worked from home, and eventually got laid off, which was a blessing in disguise. I always like to tell people that if a door closes, another bigger and better one will open.

The idea of starting my own firm was always an idea in the back of my mind, and with little more than a “why not” and enough know-how to build a website and social media platforms, Kai Communications and Branding Co was born. At first I thought it was going to be local, but word got out and after a few months I started gaining bigger ticket clients, nationwide. I was lucky to be able to bring on my first employee after one year, and a second this year.

I built Kai Comm from the ground up, from scratch, with no funding or backing. In 3 years we have scaled from 0 to 12 clients, and I now have two wonderful employees working alongside me.

We pride ourselves in the unique and specialized services we provide to our clients. We are very hands-on, and clients know they can rely on us to respond to texts, emails, and phone calls.

We treat each client with white glove service, and no two marketing plans are the same.

We also do not believe in “locking people in” to long-term contracts, and despite this we have yet to lose any clients. Many have been with us for 3+ years, and some consider us to be a part of their core internal team. We are lucky to have both an incredible team and incredible client base, all of which I greatly appreciate working with.

We offer the full range of business marketing services to luxury clients nationwide. We have a number of wealth advisor clients, high end real estate, luxury travel, and more. Despite our luxurious service and clientele, we keep our rates very competitive and reasonable.

Our brand is approachable, kind to everyone and loves to work hard, have fun and be successful.

Where do you think you get most of your clients from?

Word of mouth, beyond a doubt. We are lucky to be plugged into some very well to do resources and firms, and them having a great experience with us and telling their colleagues has proven invaluable.

You can spend all the money in the world on lead sources, but word of mouth will always be the strongest. It is also nice for us to have an idea of whom we will be working with when our existing clients introduce us to potential new ones.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I am so proud to say we have built an amazing community around Kai. Our repertoire with clients goes way beyond the mundane tasks of marketing. Business-wise, when we make a commitment to a client, we follow through and try to go above and beyond. We look at each client’s sale or new client as a win to celebrate. Also, we are always available for our clients. Texts, emails, calls – we get back to each promptly, honestly, and with actionable solutions.

Beyond business… we have fun. I’m humbled to call many of my clients friends at this point, even though many of them live across the country. We celebrate personal wins together, like the birth of a client’s new child, and meet with each other’s families when we’re in the same town. It truly feels like a community of supportive, intelligent, and entrepreneurial individuals.

Contact Info:

• Website: https://www.kaibranding.com/
• Instagram: https://www.instagram.com/kaibranding
• Facebook: https://www.facebook.com/kaicommunicationsfl/
• Linkedin: https://www.linkedin.com/in/brigitte-sinoradzki-969300154/

Image Credits

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