Alright – so today we’ve got the honor of introducing you to Brielle Yoder. We think you’ll enjoy our conversation, we’ve shared it below.
Brielle, thanks for joining us, excited to have you contributing your stories and insights. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
Redefine Beauty started as a Blog in 2015! I took readers on a journey through topics related to internal and external beauty. Many of the blog posts explored topics and questions that I had asked myself over the years when it came to worth, identity, beauty, and purpose.
My past has threads of trauma and abuse woven through it. Those experiences gave me a very broken view of the world, my worth, and self image, but God radically changed my life, healed my heart, and changed my perspective over time.
In 2018 Redefine Beauty transformed from a blog to a clothing brand called, “Redefine Beauty Co.”
Now, we curate and create custom apparel, accessories, and home goods that encourage women to know their worth and where their identity is truly found!
We engage in the hard conversations and create apparel that points back to God and the Bible.
This is my calling and what I was made to do.
God has changed my life and everything I have I owe to him. It only makes sense to use the story I’ve walked, and my gifts and passions to encourage others and bring glory to him.
Brielle, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
What sets Redefine Beauty Co. apart is the fact that we are a modern and modest clothing brand that carries cool and classic pieces that are both timeless and trendy.
From women and children’s apparel to home items, we create a positive shopping experience, (whether in person or online) that encourages others.
For example, the heartbeat of our company is, “The Creator of Beauty Created You.” This central message is reflected on many of our products, and encourages the wearer that they are beautiful because they exist, and because of who created them. Not because of their size, shape, proportions, weight, unique characteristics, or differences.
I’m so passionate about sharing this truth with the world to inspire current and future generations that their worth is not found in the world and its preferences.
How did you build your audience on social media?
Relationships are crucial!
My best and biggest tip for building your social media audience is to do it with authenticity.
Connect with others.
Take the time to meet them where they are and invite them to be apart of the conversations that you introduce on social media.
They will feel like they have a voice, and will be invested in who you are, what you do, and your story. They will become raving fans based on your ability to be real and connect with them.
Growth may be slow – but it is organic and real!
That is where the treasure of your engagement will lie, and where brand loyalty is born!
What do you think helped you build your reputation within your market?
Creating high quality products, offering incredible customer service, fostering genuine connections, and being consistent through it all.
Again, it takes time, but is absolutely worth it to establish trust within your brand.
Contact Info:
- Website: www.redefinebeauty.co
- Instagram: @redefinebeauty.co
- Facebook: Redefine Beauty Co.
- Other: TikTok: @redefinebeautyco
Image Credits
Jordan Harper Co.