We recently connected with Bridget Potterton and have shared our conversation below.

Hi Bridget, thanks for joining us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

It was August 1st, 2007. I had been in real estate for about 4 years. I was actually in the shower. I thought, “What am I waiting for? I’m going to start my own business!.” So the next day I did. I was scared, I didn’t have a lot of money at the time, but I had a masters degree in business entrepreneurship and figured it was time to start using it.

The first few years were really hard. Building a sustainable real estate business in Southern California is challenging when the average agent sells 1.5 houses per year. I had been working 3 part-time jobs to pay for my car, and rent. I learned to live on a small budget. I ate fast food way more than any human should. I shopped for clothes and food and really cheap stores. I did whatever I could to allow me to stay in real estate and keep most of my money in my company.

Bridget, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Bridget Potterton is CEO of the Bridge Coast Team at Keller Williams. She is a 21 year real estate expert who is passionate about helping people achieve their real estate goals. She works with a lot of attorneys on more complex real estate transactions, especially as a Certified Divorce Real Estate Expert. Bridget is in the top 1% of San Diego county for production. She is also part of a coveted group of realtors who are in Gary Keller’s (CEO of Keller Williams) mastermind group. She has spoken on panels and teaches classes across the country to realtors who want to learn more about how to successful grown their real estate business. When Bridget isn’t working, she spends a lot of time working with non-profits. She goes on several mission trips to Mexico, sits on several advisory boards for the Salvation Army, and helps several local non-profits in San Diego as well.

We’d love to hear the story of how you built up your social media audience?

I often tell a story on social media. I think that’s what matters to people. Anyone can share a picture of a beautiful home. But what is the story behind the home? Why does it matter? It’s important to provide content that people resonate with.

How’d you build such a strong reputation within your market?

The most important think is transparency. I don’t mean sharing everything in your personal life. I think its about being honest about who you are first and then to your audience. You don’t need to pose in front of flashy cars to look successful. Most people don’t care. They care about who you are. As a business owner, you must ask yourself…. Why am I different? Why would my clients want to work with me? By having a solid answer, you know who your target market is.

Contact Info:

• Website: www.ComeHomeToSanDiego.com
• Instagram: https://www.instagram.com/brokerbridget/
• Facebook: https://www.facebook.com/bridgecoastrealtyteam
• Linkedin: https://www.linkedin.com/in/bfanning/

Image Credits
Image credit: Mike and Jenn Photography Crystela Photography