We’re excited to introduce you to the always interesting and insightful Bridget & Jim. We hope you’ll enjoy our conversation with Bridget & Jim below.
Bridget & Jim, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?
The idea for Postcard Foods came from the balance of Bridget’s gastronomic ski bum dreams and Jim’s strategic pragmatism. Bridget knew she wanted to start a food business catering to environmentally minded lovers of the mountains. Once Jim jumped on board, he redirected some of those lofty (read: pricey) aspirations for a brick-and-mortar prepared foods market and decided to build out a food trailer instead. The frozen meals and soups component meant that we would waste less as a business, and our customers would likely waste less too. While it took months of trial-and-error, our compostable packaging really helped us to specifically focus on meals within our wheelhouse that could be reheated well.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
We have a 6 month old baby girl so it’s hard to describe our sleep-deprived selves without mentioning her. What we are most proud of is helping all the parents we have heard from in Denver writing messages of gratitude that our convenient meals helped them through some of the earliest days of parenthood when cooking a homemade meal seemed insurmountable.
How’d you meet your business partner?
The two of us met at Burning Man serving homemade liquid nitrogen ice cream. Don’t ask what Bridget was wearing.
What’s worked well for you in terms of a source for new clients?
Word of mouth is the top way we gain new clients. We cannot stress enough how important one person’s praises can impact our sales so we are extremely grateful whenever a customer shares us on social media or in person amongst friends.