We’re excited to introduce you to the always interesting and insightful Brianne Provenzale. We hope you’ll enjoy our conversation with Brianne below.
Alright, Brianne thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Indeed, my mission isn’t just a statement on paper; it’s the beating heart of everything I do. For me, the journey to founding Meraki Beauty intertwined with my personal battles and losses due to melanoma. Having faced melanoma myself, and witnessing its devastating impact on my loved ones, particularly my maternal grandmother whose life it claimed, I knew I couldn’t just stand by.
Each jar, bottle, or package of my skincare products carries within it a commitment to spreading awareness about skin cancer, advocating for prevention, and supporting those battling this relentless disease. This mission isn’t merely a business strategy; it’s deeply personal and meaningful. It’s about turning pain into purpose, about transforming my family’s struggles into a beacon of hope for others.
The decision to start a nonprofit organization, dedicated to providing support and resources to skin cancer patients in need, was a natural extension of this deeply ingrained mission. I don’t just want to sell products; I want to make a tangible difference in people’s lives, just as others did for me when I was fighting melanoma.
Furthermore, my dedication to sponsoring skin checks during my pop-up events stems from a belief in proactive skincare and early detection. I want to empower my customers to take charge of their skin health, just as I’ve learned to do through regular dermatologist visits.
So, when you see my marketing campaigns centered around skin cancer awareness and education, know that it’s not just about selling a product—it’s about saving lives, honoring loved ones, and making a meaningful impact in the world. That’s the essence of my mission, and it drives everything I do.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hello everyone, I’m thrilled to have the opportunity to share my journey with you. My name is Bri, and I wear many hats – I’m a mother of two wonderful children, a published author, a signed model with NYMMG, and a social media creator and influencer. But perhaps what truly defines me is my journey into the world of holistic skincare through my brand, Meraki Beauty.
My path into this industry is deeply rooted in my background in the medical field, where I spent a decade working in various clinics, urgent cares, and prestigious medical centers such as UT Southwestern Medical Center and Baylor Scott & White Heart Hospital. It was during my time in dermatology that I underwent a profound personal discovery – I was diagnosed with skin cancer after routine skin checks and biopsies. This pivotal moment ignited a passion within me to shift from the reactive nature of traditional medicine to a more proactive and preventive approach.
Driven by this newfound purpose, I transitioned from the hospital setting to pursue my passion for promoting health and wellness as a certified personal trainer and nutritionist. Along the way, I delved into the world of cannabis, learning extensively about its therapeutic properties, including CBD, terpenes, and other compounds found within the plant.
It was this intersection of my medical background, passion for wellness, and fascination with cannabis that led me to develop my signature product – CBD-infused body butter. Through meticulous research and experimentation, I discovered the multifaceted benefits of CBD, not only for pain relief but also for skincare, including anti-aging and environmental protection.
Thus, Meraki was born, with a mission deeply rooted in the Greek word ‘meraki,’ meaning to infuse passion, soul, and creativity into one’s work. This ethos encapsulates everything I stand for – a commitment to crafting handmade, all-natural skincare products that not only nourish the skin but also embody a holistic approach to self-care.
What sets Meraki Beauty apart is our unwavering dedication to quality, transparency, and education. I prioritize sourcing the finest natural ingredients, including ethically sourced CBD, and meticulously formulate each product to deliver maximum efficacy. But beyond skincare, my brand is a platform for advocacy and awareness, particularly in the fight against skin cancer.
As someone who has personally battled melanoma and witnessed its impact on my family, I am deeply committed to raising awareness about skin cancer prevention and providing support to those affected by the disease. A portion of our profits is dedicated to funding skin cancer research and supporting patients in need, a cause that is close to my heart.
In essence, Meraki Beauty is more than just a skincare brand – it’s a labor of love, a testament to my journey, and a commitment to empowering others to embrace self-care in its truest form. Whether you’re seeking effective skincare solutions or joining me in my mission to promote wellness and awareness, I invite you to join us on this transformative journey.
Thank you for allowing me to share my story, and I look forward to connecting with each and every one of you.
Can you tell us about a time you’ve had to pivot?
The onset of the COVID-19 pandemic brought about unprecedented challenges for many, myself included. At the time, I was deeply immersed in my personal training career, working tirelessly to help clients achieve their fitness goals and lead healthier lives. However, when the pandemic forced the closure of gyms and disrupted the traditional avenues of my business, I found myself at a crossroads.
Initially, I attempted to adapt by transitioning my personal training services to a virtual platform. While this helped to some extent, it soon became apparent that many of my clients were facing financial hardships and couldn’t justify the expense of personal training amidst the uncertainty of the pandemic. It was a difficult realization, but I knew I needed to pivot in order to sustain myself and continue pursuing my passion for empowering others to live healthier lives.
That’s when I turned to something I had been tinkering with on the side – my CBD-infused body butter. What started as an experiment in my kitchen soon became a sliver of hope amidst the uncertainty. With gyms closed and fitness routines disrupted, people were seeking solace and self-care in new ways.
Recognizing the potential of my body butter to offer not only skincare benefits but also a sense of comfort and well-being during such trying times, I made the decision to pivot my focus and pursue it as my next business venture.
The transition wasn’t easy, but it was fueled by passion, resilience, and a determination to adapt to the changing landscape. I poured myself into refining my formulations, researching the benefits of CBD, and building a brand that embodied my values of holistic wellness and self-care.
Looking back, I see this pivot not just as a response to adversity, but as a transformative moment that propelled me towards a new chapter in my entrepreneurial journey. While the pandemic forced me to reevaluate my priorities and shift gears, it also opened doors to new opportunities and possibilities that I may not have explored otherwise.
Today, as I navigate the ever-evolving business landscape, I’m grateful for the lessons learned during those challenging times. They’ve made me more resilient, adaptable, and determined to pursue my passion for wellness and empowerment, no matter the obstacles that may come my way.
In retrospect, embracing change and seizing opportunities for growth has been instrumental in shaping my journey, and I’m excited to continue forging ahead, armed with the lessons learned from my pivot during the pandemic.
How’d you build such a strong reputation within your market?
My reputation within the market has been built on several key elements that have resonated deeply with my audience. Firstly, my unwavering passion for skincare and holistic wellness shines through in everything I do. From the meticulous selection of natural ingredients to the thoughtful formulation process, my commitment to quality and authenticity has earned the trust of my customers.
Moreover, my brand story, rooted in personal experience and a genuine desire to make a difference, has struck a chord with my community. By sharing my journey, including my battles with skin cancer and my dedication to promoting skin health and awareness, I’ve been able to connect with customers on a deeper level, fostering a sense of trust and loyalty.
Of course, the cornerstone of my reputation lies in the quality and efficacy of my products. Crafted with care and expertise, my handmade skincare line delivers tangible results that speak for themselves. Customers appreciate the transparency and integrity behind my formulations, which has solidified my reputation as a trusted source for all-natural skincare solutions.
Furthermore, my mission-driven approach sets me apart in the market. By donating a portion of my profits to support skin cancer patients in need and sponsoring skin checks, I’ve demonstrated my commitment to making a positive impact beyond just skincare. This sense of purpose resonates with my audience, attracting like-minded individuals who share my values and beliefs.
Ultimately, it’s my dedication to providing exceptional customer service and prioritizing the needs of my community that has truly cemented my reputation within the market. I value each and every customer, and my commitment to their satisfaction is reflected in every aspect of my business. It’s these qualities – passion, authenticity, quality, purpose, and customer-centricity – that have been instrumental in building and sustaining my reputation within the market.
Contact Info:
- Website: www.meraki.beauty
- Instagram: @briprov | @merakibeautyxo
- Facebook: https://www.facebook.com/MerakiBeautyCollection
- Linkedin: https://www.linkedin.com/in/brianne-provenzale-b48589b6/