We’re excited to introduce you to the always interesting and insightful Brianne Costa. We hope you’ll enjoy our conversation with Brianne below.

Brianne, looking forward to hearing all of your stories today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

The company I own today is a family run business founded by my mother in 2003. When I took over in 2022 , I had a clear vision of what I wanted to achieve, but I had no idea how to get there. It took hard work, dedication, and a lot of trial and error to turn my vision into a reality. Scaling up was a significant challenge, and there were many obstacles along the way.

One of the most significant challenges was finding the right team to help me grow my business. I had to learn to delegate and trust others to take on important tasks. At the same time, I had to make sure that everyone was aligned with the vision and culture of the company.

Another challenge was figuring out how to advertise and market my business effectively. I tried many different strategies, from traditional advertising, SEO and social media, but it took a lot of experimentation to find the right mix that worked for us.

Looking back, I realize that there were many mistakes along the way, but we learned from each one and used those lessons to make better decisions in the future. It was a challenging but rewarding journey, and I’m proud of what we’ve achieved.

I hope that sharing my story will inspire others to persevere and keep pushing forward, even when the path is uncertain.

Brianne, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello! My name is Brianne Costa, and I am the Owner and CEO of The Performer’s Academy. We are a family owned and operated performing arts studio that has been operating since 2003. I got into this industry because I had always had a passion for performing since I was a child, but I was extremely shy. Regardless of a potential career as a model or actress, my mom wanted me to be a confident young woman who could speak in public and hold my own in whatever career path I would someday choose. She wanted to put me in an environment that provided classes that were fun and had a solid foundation to nurture their ability to perform and build self-confidence.

Now, as the owner of our family-owned business, I provide performing arts classes for students of all ages. My main goal is to help my clients achieve their goals, whether it is to build confidence and self-esteem or to get an agent and work in the entertainment industry professionally.

Overall, I want potential clients/followers to know that I am passionate about what I do and I am committed to helping my clients succeed. If you choose to work with me, you can expect honesty and customer satisfaction.

What’s been the best source of new clients for you?

We have always found that positive online reviews and customer referrals have been the most effective way to attract new clients. We take pride in offering quality services and products to our customers, and we believe that our satisfied customers are our best spokespersons. We greatly appreciate it when our customers take the time to leave us a positive review on Yelp or Google, or recommend us to their friends and family. It not only helps our business grow, but it also reinforces our commitment to providing excellent customer service.

How do you keep in touch with clients and foster brand loyalty?

We do this by sending regular email newsletters to our customers with updates about our services and promotions. We also use social media platforms like Facebook, Instagram, and TikTok to engage with our clients and keep them updated on the latest news and events related to our business.

Another way we foster brand loyalty is by offering excellent customer service. We make sure to respond promptly to customer inquiries and concerns, and we strive to go above and beyond to exceed our customers’ expectations. We also offer special discounts to our repeat customers to show our appreciation for their continued business.

Contact Info:

• Website: https://www.performersacademy.net/
• Instagram: https://www.instagram.com/theperformersacademy/
• Facebook: https://www.facebook.com/ThePerformersAcademy.net
• Linkedin: https://www.linkedin.com/company/the-performer’s-academy/
• Youtube: https://www.youtube.com/user/performersacademy
• Yelp: https://www.yelp.com/biz/the-performers-academy-lake-forest-3
• Other: https://www.tiktok.com/@theperformersacademy