Alright – so today we’ve got the honor of introducing you to Briana Morales . We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Briana thanks for taking the time to share your stories and insights with us today. We’d love to hear how you think where to draw the line in terms of asking friends and family to support your business – what’s okay and what’s over the line?

I truly believe that there are multiple ways for friends and family to support a loved one’s business. There’s also a fine line of how many times should one ask for support or what does support look like? And I think for me I’ve been lucky because I have a lot of family that have supported me, and who are in my corner. I’m so grateful and thankful for that.

Support in the form of referral or word of mouth is so powerful. I’d love for my friends and family to purchase from my small business but sometimes it’s not always realistic because everybody’s budget is different. It would be completely unfair for me to expect for my loved ones to purchase something from me every time I launch a new arrival but what means the same… if not more is sharing a post or tagging us on social media.

Briana , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I own a new, small, mostly online boutique located in San Antonio, Texas. My passion is fashion in any form. I love to give other women the feeling of confidence through clothing. I truly believe what you wear is so important and can take you places.

I want to show how you how to transform any piece of clothing into your personal style.

I’m so proud of the little community of ladies that we’ve built in this journey and continue to grow. It’s fine and it’s safe and its so refreshing to have positivity in the beauty and fashion space. I hope we can continue to reach more women who add to it!

We’d love to hear a story of resilience from your journey.

There have been times where we have gone live and launched 20 new products and at the end of the live no one has bought anything. In those moments I wanted to give up and I question myself on the items I’m selling. But that’s not fair to all the hard work, time, and money- literal blood, sweat and tears- that I have put into my business. It’s not fair to the audience that I have and want to reach. It’s taken a lot to bounce back and stop feeling sorry for myself. I’ve just learned to market and move on to the next drop. Keep sourcing, keep selling, and keep pushing.

I know there’s a reason for what I’m doing and that’s what has kept me resilient and keeps me going. It’s not for the money but instead for the fashion and the people.

What’s a lesson you had to unlearn and what’s the backstory?

A lot of times, I have tried to compare myself to the other boutiques that I still shop at but all of these other businesses have been mastering this for years before Solana.

I primarily only shop small businesses and boutiques. I think that there’s some thing to learn from other businesses in this space, but it’s important not to compare ourselves to each other. I’ve stopped comparing my boutique to someone else’s, and that alone has brought me so much peace.

Contact Info:

• Website: www.Lovemysolana.com
• Instagram: Lovemysolana
• Facebook: Facebook.com/lovemysolana
• Other: Download our free “Shop Solana” app and turn on notifications for exclusive deals and live events!

Image Credits
Soignet Studios