We caught up with the brilliant and insightful Briana Martinez-Palacios a few weeks ago and have shared our conversation below.
Briana , thanks for taking the time to share your stories with us today We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry
On these beautiful hot Texas days anyone could definitely use a delicious refreshing drink. Yes you can stop at your local convenient store and pick up a lemonade, tea or Soda but you can’t just go anywhere and pick up a beautiful fresh Agua Fresca. For those of you who don’t know, Agua Fresca’s are also known as Fresh Fruit water and they are made fresh with delicious fresh fruit juice. Now that we are now post covid people are wanting to celebrate a lot more these days such as bdays, graduation’s, weddings, sweet 16’s and more and we are not just your average mobile bartending company that offers just a traditional mobile bar we offer different bars and one including our delicious Aguas Frescas! The reason why these are very high in demand is because one it’s rare to find a mobile bartending company that offers these delicious non alcoholic beautiful garnished and rimmed fruit drinks that everyone at your party can enjoy.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
So after working in the corporate world for 7 years and expanding my family with having two more children back to back during Covid I decided that the corporate world wasn’t for me anymore. I had been planning to do this for a while now and while it’s very common to find these drinks more south of Texas that some people enjoy, it wasn’t very common to find them in the Austin area. With all of the experience I have under my belt including restaurant and bartending I thought to myself why not take a leap of faith and start this high in demand business see how it goes so I did and that’s when Pour the Fun was born! I am so glad I did because July will be a full year that we started and everyone is ready to celebrate with their loved ones this days with a beautiful fancy drink. Since we are mobile bartending company and TABC certified wanting to have alcohol in these drinks is optional for a private event and that’s what our customers like. The adults can have a nice fancy drink whether they drink alcohol or not and their children can enjoy a nice fancy non-alcoholic drink at the special occasion as well!
We also do farmers markets in the area so definitely find us at a market near you and see what all of the hype is about!
We’d love to hear the story of how you built up your social media audience?
Yes I’m constantly on social media posting our delicious items. Posting, posting, posting is key! Because our drinks are so fancy and most of the time when a customer purchases a drink the first thing I see them do is take a picture of their drink. So what we did was we added a sticker to one side of our cup with our IG scan code so that when a customer purchases a drink at one of our local farmer markets they can easily see the scan code, take a pic and add it to their social media and these days everything is word of mouth, and next thing you know their friends and family see and will instantly wanna follow us..
What’s worked well for you in terms of a source for new clients?
Right now the best source for clients for us is definitely the farmers markets huge events, school events, holiday events. Those who have no idea who we are will stop by try a drink or another delicious menu item and that’s when I take advantage of letting them who we are what we do and can provide. I am constantly getting our name out there.
Contact Info:
- Website: https://pourthefun.com/
- Instagram: https://instagram.com/pourthefun?igshid=OGQ5ZDc2ODk2ZA==