We’re excited to introduce you to the always interesting and insightful Briana D’Andrea. We hope you’ll enjoy our conversation with Briana below.

Hi Briana, thanks for joining us today. It’s easy to look at a business or industry as an outsider and assume it’s super profitable – but we’ve seen over and over again in our conversation with folks that most industries have factors that make profitability a challenge. What’s biggest challenge to profitability in your industry?

User-generated content creation is often likened to a unicorn in the creative industry—rare, magical, and immensely valuable. Despite this, many creators fail to recognize their worth and the significant impact they have on businesses. More often than not, creators provide their work for free or in exchange for minimal perks, like a complimentary shampoo, rather than getting fairly compensated. Companies need to recognize the unique value that creators bring to their marketing efforts, leveraging their ability to authentically engage audiences and drive the bottom line. As a creator with a degree in broadcast journalism and a minor in marketing, I’m a professional who deserves to be paid for my expertise and the substantial value I offer, as do other creators, which is why I created a program for people to learn to monetize their influence with ugccreatives.teachable.com.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Briana D’Andrea is a broadcast media journalist turned mommy & lifestyle blogger, and user-generated content creator. She runs momgirlblog.com, a place moms can turn for inspiration on all things travel, beauty, fashion, and wellness. She is married to her high school best friend and has two beautiful children. Her mission is to be a light to those around her and to partner with like-minded brands and people who want to leave the world better than they found it. Through her blog Momgirlblog.com, podcast Momgirlpod, Instagram @brianadandrea, and her latest course with @ugccreatives—a course designed to inspire other content creators to know their worth and gain the confidence needed to learn to partner with brands and monetize their influence (available at ugccreatives.teachable.com)—she hopes to sprinkle some value into your life to become the best version of YOU. She is also the chapter officer for @thepalmbeachbloggers, a community dedicated to forging connections and partnering with brands to educate bloggers and increase profits for businesses local to the Palm Beach County area and abroad.

Is there mission driving your creative journey?

I love creating content and sharing it with others, because it allows me to embrace the uniqueness of each day. No two days are the same, and that keeps life exciting and fresh. I deeply value the freedom to manage my own time, which lets me raise my children while being my own boss. Sharing the experiences, places, and foods I love with others is incredibly fulfilling. Building a business by just being myself is the best gift. I also find fulfillment in contributing to my family’s future by doing what I love most and inspiring others to do the same.

Can you talk to us about how your side-hustle turned into something more.

I’ve seen the media landscape evolve from analog to digital throughout my career. Starting in a traditional news environment, I worked in radio, print, and TV, where I used to edit tape to tape. Over time, I realized I craved the flexibility to work from home, which led me to start my blog, momgirlblog.com, initially just for fun. Fast forward and I partnered with a beauty brand, which sparked my journey into regular video creation, and soon companies began noticing my talent. Doubling down on this momentum, I built a portfolio and media kit to demonstrate my capabilities and collaborate with brands to monetize my influence. This journey inspired me to create the UGCcreatives course at ugccreatives.teachable.com, drawing from my own experiences in navigating contracts, negotiations, deliverables, video production and content creation. While I’m constantly learning and growing, I’m passionate about empowering others to pursue their desired lifestyles without limitations. A major highlight for us was when my family and were featured on The Today Show! Skies the limit!

Contact Info:

• Website: momgirlblog.com ugccreatives.teachable.com
• Instagram: instagram.com/briandandrea instagram.com/ugccreatives
• Facebook: https://www.facebook.com/brianadandrea10
• Linkedin: https://www.linkedin.com/in/brianadandrea/
• Youtube: https://www.youtube.com/channel/UCcYzLfublW9YM5FCM7DLn_g?view_as=subscriber
• Yelp: https://www.yelp.com/user_details?userid=1WMsPg6H-VR95425C50ZtQ
• Soundcloud: https://soundcloud.com/briana-dandrea
• Other: https://momgirlblog.com

Image Credits

instagram.com/Elinasdreamphotography Elina Krivulets
Briana D’Andrea