We recently connected with Brian Whiteley and have shared our conversation below.

Brian, appreciate you joining us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

Satellite Art Show is a constant evolution. We have produced our event on the beach in Miami, in Wynwood in shipping containers, inside of empty hotels, etc. Each time is a considerable risk of actually making it happen and then having it be critically acclaimed. I compare it to a wedding. You work all year on the logistics and then you have your big moment.

Brian, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I first got into producing art fairs after I was hired to direct one in 2011 on Miami Beach. It was a great experience and a huge learning curve. At the end of the fair the property manager told me that she did not like my boss and that if I wanted to produce my own event next year for Art Basel then I could have her location. I didn’t really understand all of the workings of the fair world yet, but decided you don’t say no to that opportunity. The main guiding principle and the thing that sets us apart from the other art fairs is that we are completely focused on the art, the curation and the experience of the guests. Setting us aside from the other fairs is the fact that we also have hosted music acts (Ghost Face Killa, Wiz Khalifa, Denzel Curry, Cupcake, etc.) as well as a robust performance art program. We feel like providing a diversity of creative fields provides for a more wholistic experience.

Can you share a story from your journey that illustrates your resilience?

The first year we produced SATELLITE I was offered an empty hotel in North Beach on Ocean Terrace Drive. I arrived a week earlier to prepare the hotel and found that there was a significant amount of garbage inside as well as a homeless person. Thus we had our hands full in preparing the space. We pulled out two large trucks of garbage and found a home for the homeless person. The event went forward without any issues, but it was a last minute production.

Alright – so here’s a fun one. What do you think about NFTs?

My particular view on NFTs is that they are a fad and will not stand the test of time. Kind of similar to the blockchain. If I were collecting then I would collect an actual one of a kind object. That’s just my two cents.

Contact Info:

• Website: https://www.satellite-show.com/
• Instagram: https://www.instagram.com/satelliteartshow/?hl=en
• Linkedin: https://www.linkedin.com/company/80782946/admin/
• Other: https://vimeo.com/user77202323