We recently connected with Brian Snow and have shared our conversation below.

Brian, appreciate you joining us today. What do you think Corporate America gets wrong in your industry?

In my industry, there’s a lot of information but it’s being misused and misrepresented. I’ve been a play-by-play announcer for 27 years (now in my 28th) and it just seems to me that some announcers are not wanting to deliver the best product to the fans. In my opinion this especially holds true with radio play by play which happens to be my specialty. I grew up with an announcer named Jim Durham and when he and Johnny Kerr called Chicago Bulls games they brought not only the energy, but they also called it like they saw it. Good points, bad points, and all.

I also feel that in the sports talk industry, it’s gone away from what the fans want to hear and fans wanting to hear the truth about their team and their community. I will never ever go away from what brought me to the dance which is telling it like it is with the teams that I cover.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the CEO and Founder of Snowman Multimedia. I have held this position for a long time. I first got into broadcasting off of an idea in 1995 at Chicago State University. I attached a microphone to a camera that a friend checked out of the speech and theater department and with no notes or anything, I just went for it and called my first game.

I’m now learning the internet sales portion of what I need to do to fully turn this into a living – a full fledged living. I’m most proud of my wife Jodi who told me, “Snowman is your brand, use it” Since she spoke those words to me I have been going all in on the “Snowman” brand.

I’m working on a website called Snowman Multimedia (http://snowmanmultimedia.com/) Which will house a lot of sports coverage, but it will also house local and national positive stories and just spread good news around the world and the internet.

Snowman Multimedia also houses alternative play-by-play of NBA broadcasts, NHL broadcasts, NFL broadcasts and more. We want to bring a perspective to the fans because it is for the fans

Let’s talk about resilience next – do you have a story you can share with us?

I am a survivor of stage four pancreatic cancer. I was basically given a death sentence a few months after my diagnosis in 2021 by Duke University Cancer Center. But my wife said no and got a second opinion and it was that opinion that opened the door to save my life. It was a five and a half hour surgery and many including myself didn’t think I’d make it through. But when they wheeled me into ICU, and I saw my family, I knew I had made it.

There have been days where I have been very depressed wondering why am I going through this, how much more do I have to do. Because of my business I was denied disability assistance and more. When my wife explained why, I finally got it in my head that even at age 51, I can take this “hobby” and turn it into a billion dollars annually using every available weapon to me. So that is the mission I am on now

Any advice for growing your clientele? What’s been most effective for you?

As old school as possible, just going for it and putting your story out there. Talking to people, building as many relationships as possible, and for me personally, turning a negative into a positive. I’ve had to rethink and relearn how to tell my story from a positive manner. I also have a project I am doing called the #SnowmanStadiumTour where I wanna visit as many stadiums as possible and cover as many games as possible from their press boxes. The purposes are to help my family get out of the mountain of debt from medical bills mostly but to also take a chunk of the money we raise in the initial process as well as the road trips and donate it to cancer research. For more information, just log on to http://gofundme.com/f/snowmanstadiumtour/

Contact Info:

• Website: http://snowmanmultimedia.com
• Instagram: http://instagram.com/snowmanmultimedia
• Facebook: http://facebook.com/BSnowMultimedia/
• Linkedin: https://www.linkedin.com/in/brian-snow-ab4660b1/
• Twitter: http://twitter.com/SnwmnMultimedia/
• Youtube: http://youtube.com/@SnowmanMultimedia/
• Other: http://gofundme.com/f/snowmanstadiumtour/