We’re excited to introduce you to the always interesting and insightful Brian Rose. We hope you’ll enjoy our conversation with Brian below.

Brian, thanks for taking the time to share your stories with us today Let’s jump right into how you came up with the idea?

Track Bar Media has quite the origin story—it certainly didn’t begin with the established name and formal approach we have today. If we rewind a bit, you’ll find me as a kid, deeply immersed in the world of racing, competing in local and regional circuits. Racing was my passion, although life and family responsibilities eventually took center stage.
Then I stumbled upon iRacing, a racing simulation game that changed everything for me. iRacing is a virtual arena where everyday racers get to measure up against their heroes on the track. My mission became clear—I needed to shine a spotlight on these exhilarating virtual races and the league’s sponsors. That’s when fate introduced me to a NASCAR ARCA series driver, curious about transforming my virtual racing videos into real-life adaptations.
The moment was surreal—one second, I’m in the sim world, the next, I’m in the garage area of my favorite sport, NASCAR, during a race weekend. Suddenly, I was creating highlight videos and promoting real drivers and their sponsors. This led to local businesses taking note and requesting commercial ads, leading to social media content creation.
That phase felt scattered, like I was running a digital enterprise without even realizing it. The necessity to streamline all these efforts under one cohesive platform gave birth to Track Bar Media. The idea was to merge speed, racing, and business advertising, fueled by the unique element of iRacing.
Now, Track Bar Media embodies a full suite of custom video ads, social media content, and opportunities for businesses to shine on global live iRacing broadcasts. The beauty? Companies can achieve this exposure without shelling out $100,000 on real-world sponsorships. With options like nationwide digital billboards, email marketing, and customizable merchandise with no minimum orders, our service has rapidly expanded to meet diverse client needs.
I had a hunch this venture would take off because it tapped into my distinct fusion of technology, creativity, and passion for racing to offer a cost-effective, innovative marketing solution. I believe that the emotional blend of passion and practicality has paved the way for Track Bar Media’s success.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ll be honest—owning a marketing agency was never part of my life plan. I grew up in Southern West Virginia, in a community where coal mining wasn’t just a job; it was a tradition. Following in my family’s footsteps, I spent 10 years working in the mining industry. But after an accident, I was faced with a life-changing decision. My doctor gave me two options: either continue the physically demanding work and risk paralysis or pivot to something completely different. It was a tough call, but for my family I choose a new path.
That decision brought me back to my college education and ultimately led me down the unexpected road of sales and marketing. I’ll admit—I had zero experience in these areas, but something about them sparked this fire in me. I found it exciting, challenging, and full of opportunities to be creative. I had the privilege of working with some incredible mentors, and their guidance pushed me to think outside the box and dream big. Before I knew it, my ideas turned into real strategies, and I started finding new, creative ways to help businesses grow.
Today, I run a marketing agency that focuses on providing affordable, innovative solutions for small businesses—specifically those in the service industry. I know firsthand how challenging it can be as a small business owner, especially when it comes to competing with bigger brands that have enormous budgets. My goal is to level the playing field by giving local businesses access to marketing tools they might never have thought were within their reach. For example, we offer nationwide billboard placements, social media content creation, and custom merchandise sales—with no minimum order requirements. These are services typically reserved for large corporations, but we make them accessible and affordable for small businesses.
What really sets us apart is our personal connection to our clients. I’m a small business owner too, so I understand the struggles, the hustle, and the heart behind every small-town dream. When I help a local business owner see their brand on a billboard or generate sales through an affordable social media strategy, it’s not just business—it’s personal. For me, the ultimate reward is being able to grow my own dream while empowering others in my community to dream bigger.
Also, I’d like to note that I’m especially proud of how our work fosters community-based growth. By helping local service businesses expand their reach, we’re not just scaling a brand; we’re building stronger towns, neighborhoods, and connections. That’s what drives me every single day.
To sum it up, my marketing agency isn’t just about flash or numbers—it’s about making an impact where it matters most. If you’re a small business owner with big ideas, we’re here to help turn them into reality.

Any advice for growing your clientele? What’s been most effective for you?

At Track Bar Media, we practice what we preach. We’re a digital marketing agency, so all the tools we recommend to our clients are the same ones we use to promote our own brand. If we can’t demonstrate success ourselves, I wouldn’t feel confident offering those strategies to others. That’s the foundation of our credibility.
That said, the most powerful growth driver by far has been word of mouth. When we deliver exceptional results for our clients, those results speak for themselves. People notice—whether that’s a competitor in the same industry or a business owner’s close network. There’s no substitute for that kind of organic trust, and it’s something money simply can’t buy.
Another critical part of our growth is staying grounded in our ethos. Track Bar Media isn’t a large corporation, nor do we aspire to be. We’re rooted in supporting local businesses. Our heart and soul are dedicated to entrepreneurs and owners in the community who are just as passionate about what they do as we are about marketing.
I always emphasize to anyone venturing into business services: don’t make it solely about the money. Some of the most meaningful opportunities come from helping someone even when there’s no immediate financial gain. Sometimes, taking a risk and helping someone whose budget is tight can lead to a relationship that ends up being invaluable. For us, those relationships often result in long-term benefits—not just financially, but also in loyalty and mutual partnership.”

We’d love to hear the story of how you built up your social media audience?

For anyone looking to grow their client base, focus on authenticity and relationships. Yes, business goals and revenue matter, but there’s something incredibly powerful about going above and beyond just money. Building trust, showing commitment, and genuinely caring about your client’s success will set you apart.
Also, remember that results speak louder than words. Produce great outcomes for your clients, and people will notice. That’s the beauty of a connected world—when your work is outstanding, it naturally generates conversations, referrals, and opportunities.
Lastly, don’t be afraid to make bold moves or work with someone even if an immediate payout isn’t guaranteed. We’ve found that by helping people in need, even when it’s not profitable in the moment, it opens doors we couldn’t imagine. Great work always has ripple effects.

Contact Info:

• Website: https://www.trackbarmedia.net/
• Instagram: https://www.instagram.com/trackbar_motorsports/
• Facebook: https://www.facebook.com/Trackbarmotorsports/
• Linkedin: https://www.linkedin.com/company/track-bar-media?trk=public_post_feed-actor-name
• Twitter: https://x.com/trackbarmedia

Image Credits

All pictures were taken by myself Brian Rose for use by my business Track Bar Media.