We caught up with the brilliant and insightful Brian Cano Sr. a few weeks ago and have shared our conversation below.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

For folks who may not have read about you before, can you please tell our readers about yourself?

I am a simple man with a simple plan. Additionally, I am a bona-fide multimedia journalist who publishes hyperlocal ‘newsworthy’ information. My goal is to fill public media voids, – gaps, and construct empathetic bridges through understanding. My call-to-action is to provide additional perspective to public media, which can be viewed through the lens of a multigenerational, multicultural audience. I know that all the parts of my life point in the same direction and all the moving parts of life are in harmony with who I am. And I’m not perfect at this, at all.

How did you get into your industry?

The Universe called on me. How else do I explain the sequence of circumstances that have fallen so perfectly, and everything fall in to place as it should? As a younger person, I learned to connect to an existential world where it is played out in all its beauty. My early childhood imagination had tapped into the power of loving energy that connects the entire universe and all its living things.

Because of this, my ‘Universal’ signals are not an all-purpose deal, therefore, I must interpret them from a more conscious perspective. Therefore, I am a publisher of information and a journalist who writes with an empathetic conscience.

What type of services do you provide?

Our digital media production capabilities include hyperlocal news and sport reports; press releases; media relations; public relations; develop and execute social media strategies; market research; blogs; podcasts; music and wedding videography/photography

What do you think sets you apart from others?

We set specific goals and paved a charted course, of action, toward attaining them. We can quickly scale changes, in content production, to meet a clients need. As a journalist, I employ multimedia strategies that take your social media, and digital presence in general, to the next level.

What do followers need to know about your brand?

We keep our media presence real while also still positively representing our brand in an engaging way. Staying active and being authentic is the main part of connecting with our followers as, now more than ever, consumers are seeking real experiences and hold irresponsible brands accountable for its content. We want our audience to get a sense of self that comes from his or her support, knowing that we are genuine, and feeling good about following us.

What advice do you have for managing a team and maintaining high morale?

As an entrepreneur, I recognize my emotions and empathize with others. As a person with high EQ, I utilize my ‘people skills’ to cultivate lasting relationships. I believe that a company leader, with great emotional intelligence, could develop strong, non-competitive bonds that are built on mutual trust and respect.

What’s a lesson you had to unlearn and what’s the backstory?

As a news consumer, I wasn’t able to identify an old school, mainstream media tactic, which it had used to gain its audience’s attention. In other words, I didn’t notice the problem within our society of glorifying the suspect of the crime. However, at 48-years-old, and after five years of college, I changed my ways.

I credit the students at South Mountain College and ASU for showing me that victim impact supersede sensationalism – selling advertisements – and cooperate greed.

Therefore, as a news provider, I have no intention of publishing stories involving sexual assault, domestic violence, or homicide cases.

Any insights you can share with us about how you built up your social media presence?

Can you tell us the story of how your built your audience on social media?

Brand consistency across all of our social media platforms is paramount. We work extremely hard at producing the type of original content that will garner the interests of our followers. Additionally, we advise creating a social media calendar to help keep your posts consistent and timely, but it also gives you a chance to develop an integrated content strategy. Lastly, be patient.

Contact Info:

• Website: Tysonomo,com
• Instagram: https://www.instagram.com/tysonomomedia/?hl=en
• Facebook: https://m.facebook.com/Tysonomomedia/
• Linkedin: https://www.linkedin.com/in/brian-cano-sr-%E2%9C%93-aa9318145/
• Other: https://www.tiktok.com/@tysonomo1

Image Credits
All photos credited to: Tiesonomo Media Group, LLC Photo 3. (photographer w/ backpack) – Co-Founder Brian Cano Jr. captures D-Backs ‘Opening Day’ footage Photo 4. Arizona Diamondbacks Catcher, Jose Herrera, pre-game warm-ups. (We featured Herrera) Photo 6. Arizona Gubernatorial candidate, Marco Lopez, speaking to his constituents at the CPLC Action Fund $10 million voter campaign launch – “Get out the vote” – We have featured Lopez. Photo 7. Alberto Olivas – Founding Executive Director of the Congressman Ed Pastor Center for Politics & Public Service at Arizona State University Photo 8. Our company logo Photos 1, 2, and 5, Brian Cano Sr.