Alright – so today we’ve got the honor of introducing you to Bria Joyner. We think you’ll enjoy our conversation, we’ve shared it below.

Bria, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?

As a former fashion stylist, my life has always revolved around the beauty and artistry of style. I’ve spent years working closely with designers, models, and clients, helping them express their unique identities through fashion. Throughout this journey, I became acutely aware of the profound impact that scent has on personal style. I’ve always believed that a fragrance can evoke emotions, create lasting memories, and serve as an invisible signature that enhances one’s presence.

After undergoing a major lifestyle change, I found myself reflecting on my own beauty rituals. This introspection ignited a passion within me to create clean luxury fragrances that not only encapsulated the elegance of fashion but also embody the feelings of confidence and sophistication I’ve always cherished. I wanted to craft fragrances that resonate with the spirit of classic style while offering a modern twist.

With this vision, I launched January Rose Atelier, infusing it with the same creativity and attention to detail that I applied in fashion. Each fragrance is carefully crafted in small batches, allowing me to ensure the highest quality and safety standards. I source premium ingredients that reflect my commitment to sustainability and ethical practices, because I believe that luxury should not come at a cost to our health or planet

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As a seasoned fashion stylist, I spent years curating looks for high-profile clients and navigating the ever-evolving world of style. My love for aesthetics extended beyond clothing; I believed that scent plays a vital role in expressing one’s identity. Fragrance, to me was the final touch that completed an outfit, evoking memories and emotions.

My journey into the world of fragrance began unexpectedly during a moment of self-reflection, I found solace in the small rituals of my day—like lighting a candle or spritzing on my favorite perfume. These simple acts provided comfort and reminded me of the elegance I cherished. It was then that I realized I wanted to create fragrances that encapsulated these feelings—fragrances that embodied timeless elegance and could be woven into everyday life.

January Rose Atelier is a true labor of love, and every bottle tells a story—stories of elegance, grace, and the transformative power of scent. As I continue on this journey, I’m constantly inspired by my wonderful husband and our son, who remind me of the importance of authenticity and connection in everything I do. They motivate me to create fragrances that resonate deeply with others, inviting them to express their individuality and embrace their own stories.

Have you ever had to pivot?

Just six months after launching my brand, I faced a pivotal moment that would change the course of my journey. Love had swept into my life unexpectedly, and with it came the opportunity to move to a new city—a vibrant place that promised new experiences and inspiration. This decision was not just about romance; it was about embracing a future that aligned with my evolving vision.

Leaving behind the familiar landscape of my life, where my brand was just beginning to take shape, was both exhilarating and terrifying. I had poured my heart and soul into my fragrances, and the thought of starting anew felt like a leap of faith. But I firmly believed that love and passion should guide our choices, and this move represented a fresh chapter filled with possibilities.

Transitioning to a new city meant adapting to a different rhythm and culture, but it also opened doors to new creative influences. The local artisan scene, diverse communities, and unique elements of the city invigorated my creativity. I found myself inspired by the people I met, the stories I heard, and the experiences I encountered.

While establishing my brand in a new environment came with its challenges—navigating a different market, building a new network, and finding the right resources—it also provided me with invaluable lessons in resilience and adaptability, embrace uncertainty and trust my instincts, qualities that have since become fundamental to my brand’s identity.

What do you think helped you build your reputation within your market?

In the luxury fragrance industry, trust is paramount. People seek not only quality but also authenticity and connection. By engaging directly with clients through pop-up events, I create an opportunities to foster these essential relationships.

Pop-up shops allow me to transform the shopping experience into something memorable. By curating an environment that reflects the brand’s aesthetic and values, I invite customers to immerse themselves in a fragrance journey.

These events allow me to highlight the commitment to quality, sustainability, and craftsmanship. Sharing the values and practices in person fosters authenticity, allowing customers to see the care and passion behind each product. This transparency builds trust and aligns January Rose Atelier with their values.

Contact Info:

• Website: https://www.januaryroseatelier.com
• Instagram: januaryrose_events

Image Credits

Jessica Feely Photography