We caught up with the brilliant and insightful Brett Lechtenberg a few weeks ago and have shared our conversation below.
Brett, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
In a groundbreaking approach to business coaching, I use innovative flow state technology and advanced AI tools to revolutionize how companies achieve peak performance. By harnessing the power of flow—the optimal mental state for focus and creativity—and combining it with cutting-edge AI solutions, these training programs empower businesses to streamline operations, enhance decision-making, and outpace their competition. Participants gain a unique advantage by accessing tailored strategies that amplify productivity, foster innovation, and drive sustainable growth, ensuring they stay ahead in today’s fast-evolving marketplace.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
By Trade And Training, I Am A Peak Performance Coach For Individuals, Teams, and Businesses
Individuals
As your Peak Performance coach, I’ll help you develop laser-like focus so you can shut out distractions and fuel your greatest goals. I’ll also equip you with lasting motivation, a resilient mindset, and proven techniques to spark your creativity, allowing you to tap into hidden talents and build a deeper sense of purpose.
Teams
As your peak performance and flow state coach, I’ll unite your team around one powerful vision. I’ll show them how to stay calm and strong under pressure, so stress can’t stall progress. Finally, I’ll teach trust-building, motivation, and clear communication, inspiring everyone to excel.
Businesses/Chambers
As your businesses peak performance and flow state coach, I’ll empower your staff to tackle tasks swiftly, fueling higher productivity. I’ll foster a supportive environment where team members inspire one another, making your company stronger than ever. Finally, I’ll empower leaders with simple strategies to keep motivation high and stress low, pushing your business to new heights. understand the challenges of running and scaling a business while trying to maintain balance—because I’ve been there. Like you, I’ve experienced the overwhelm of juggling priorities and searching for a better way to achieve sustainable growth.
In martial arts, we learn that growth comes from finding challenges, then mastering ourselves to have the focus and discipline to break through those challenges.
Over 28 years in business, I’ve use these same martial arts concepts in my business to develop systems that have helped countless business owners, event organizers, and chambers gain clarity, streamline operations, and achieve their goals without sacrificing what matters most.
Best-selling author and creator of the Clarity Map and A.M.P. program
8th-degree Black Belt in Taekwondo applying principles of mastery and peak performance to business
Trusted by organizations like American Express, Delta Airlines, and local chambers of commerce
Over two decades of transforming businesses through coaching and training
What Flow State & Peak Performance Training Will Do For You and Your Business
Transform your mindset for personal and professional growth.
Build scalable systems for entrepreneurial success.
Empower your team to achieve peak performance.
Foster resilience, focus, and confidence in all areas of life.
The Master’s Edge – Mastery for Business and Life
My unique approach combines his expertise from decades in martial arts, business systems, and peak performance coaching.
Through tools like the Freedom Funnel, Power Scale, and Master’s Edge program, Brett has helped thousands of individuals and businesses achieve clarity, purpose, and results.
From CEOs to families, The principles are adaptable to anyone seeking meaningful and lasting transformation.
My unique approach combines his expertise from decades in martial arts, business systems, and peak performance coaching.
Through tools like the Freedom Funnel, Power Scale, and Master’s Edge program, Brett has helped thousands of individuals and businesses achieve clarity, purpose, and results.
From CEOs to families, Brett’s principles are adaptable to anyone seeking meaningful and lasting transformation.
Additionally, I am a strong proponent of implementing effective AI and automation strategies into any business for the following reasons:
Stay Ahead of The Curve
AI training and future-proofing strategies can help you stay ahead of the curve, adapt quickly to market changes, seize emerging opportunities, and maintain a strong competitive edge. Falling behind can mean lost revenue, reduced market share, and diminished relevance in an ever-evolving business landscape.
Increased Efficiency and Productivity
AI-driven tools can handle repetitive, data-heavy tasks far more quickly and accurately than humans, freeing up time for more strategic or creative work. By automating routine processes, AI helps improve efficiency, reduce costs, and streamline overall operations.
Deeper Insights and Better Decision-Making
AI algorithms can analyze large amounts of data in real time and provide actionable insights, uncover patterns, and predict trends. This capacity allows businesses (and individuals) to make more informed decisions, stay ahead of market shifts, and optimize strategies for better outcomes.
How about pivoting – can you share the story of a time you’ve had to pivot?
**How I Turned the Pandemic Into a Launchpad for Something Better**
When COVID hit, everything I’d worked so hard to build seemed to be on the line. My coaching programs, my events, the in-person interactions—all of it came to a grinding halt. Like so many others, I could have panicked. Instead, I asked myself a question: “How can I use this as an opportunity to create something even better?” That mindset kicked off one of the biggest transformations of my career.
I decided to dive deep into what I knew best—helping businesses grow by using flow state technology and tapping into the power of AI. Flow state, if you don’t know, is that magical zone where everything clicks—you’re hyper-focused, productive, and performing at your absolute best. I’d been using it for years in my programs, but I realized I could take it further by blending it with AI to give my clients an extra edge.
AI made a huge difference. It allowed me to create personalized strategies faster, automate the boring stuff, and help my clients get clear insights so they could make smarter decisions. I revamped my entire coaching program, added new tools, and launched virtual workshops that were just as interactive and engaging as being in person. Suddenly, I wasn’t just helping businesses survive the pandemic—I was helping them thrive and come out stronger on the other side.
Looking back, I realize that rebranding wasn’t just about getting through a tough time—it was about leveling up. I didn’t just rebuild what I had; I created something entirely new, something better. And honestly? I’m proud of how far I’ve come and even more excited about what’s next.
How did you build your audience on social media?
**How I Built My Online Community Around Flow, Empowerment, and Motivation**
Building my online social media audience wasn’t something that happened overnight. In fact, when I first started, I didn’t know much about algorithms or “going viral.” All I knew was that I had a passion for helping people tap into their potential, and I wanted to share that message. I figured if I could make even one person feel more empowered, inspired, or motivated, it would be worth it. So, I started posting.
At first, my posts didn’t get much attention—just a few likes here and there—but I kept showing up. I focused on themes that mattered to me: flow state, personal empowerment, motivation, and living a life with purpose. I shared stories of times when I hit roadblocks but found a way to push through. I offered advice on how to stay motivated when everything feels like it’s falling apart. And I wasn’t afraid to be real about my struggles because I knew that’s what people connect with—the real stuff.
Slowly but surely, people started following. Not because I had flashy posts or perfectly curated content, but because they could see that I genuinely cared. They knew I wasn’t just talking about these things—I was living them. My goal wasn’t just to gain followers; it was to build a community of people who wanted to grow, push themselves, and live life at their fullest potential.
If you’re trying to grow your own audience, here’s what worked for me—and I believe it can work for you too:
1. **Be Authentic**
People can sense when you’re being fake. Don’t try to be someone you’re not. Share your real experiences, your wins, and your struggles. It’s the authenticity that draws people in and makes them stay.
2. **Provide Real Value**
It’s not just about posting inspirational quotes or catchy captions. Give people something they can use—a piece of advice, a new perspective, or even a story that makes them feel less alone. When people see that you’re consistently adding value to their lives, they’ll keep coming back for more.
3. **Engage with Your Audience**
It’s called “social” media for a reason. Respond to comments, ask questions, and start conversations. When you treat your audience like a community, not just a bunch of numbers, they’ll feel more connected to you—and that connection is everything.
Looking back, what I’m most proud of isn’t the number of followers I’ve gained, but the fact that I’ve built a space where people feel inspired to grow and push their limits. And if I can do it, so can you. Just show up, be real, and keep sharing what matters most to you. You never know whose life you might change.
Contact Info:
- Website: https://brettlechtenberg.com/
- Instagram: https://www.instagram.com/blechtenberg/
- Facebook: https://www.facebook.com/BrettGLechtenberg/
- Linkedin: https://www.linkedin.com/in/brettlechtenberg/
