We’re excited to introduce you to the always interesting and insightful Brenna Malmberg. We hope you’ll enjoy our conversation with Brenna below.
Hi Brenna, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
In the world of communications, handwritten letters sealed up in an envelope take time to arrive. It’s not instant. It’s not two-day delivery. It’s days and days, and even weeks depending on how far your letter has to travel. Because of that, it’s fondly known as “snail mail” because it arrives at a snail’s pace. In the fast-paced world we live in, I love the slow charm of snail mail. That’s why I named my company Snail Mailed It. I also wanted to go with a phrase that could be used as a verb. I look forward to people telling their friends, “Oh, I Snail Mailed It to you!” To complete the name, my company has a snail and envelope logo.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Snail Mailed It started in the fall of 2024 as a way for me, Brenna Malmberg, to continue my card writing adventure. I have always loved writing cards and sending fun snail mail, and I started to share that hobby more when I joined Instagram as @brennamedia. That account is still going strong with snail mail art, as well as other crafts and family shenanigans.
My mail hobby turned into a job in 2016 when I started writing cards (and working behind the scenes) at Punkpost. During that time, I wrote more than 8,000 cards for others, not to mention all the additional time I spent as the person — and voice— behind the company’s social and marketing platforms. Sadly, Punkpost closed in July 2024, leaving me with no cards to write and no marketing to create. That’s when I decided to open my own shop and keep writing cards.
Today, I create custom, handwritten greeting cards — message and all — and mail it off for you. These cards aren’t just any cards. They are little works for art for the recipient, complete with handlettering and doodles. I love being able to help people make good on their good intentions of sending mail.
You can find my work and let me write a card for you at snailmailedit.com.
What’s the most rewarding aspect of being a creative in your experience?
The most rewarding part of being a snail mail artist is the joy you help create between two people. Every card I create and send will not only make the recipient’s day, but there is something special about sending snail mail, even when you outsource the pen to paper part of the process. Sending a card means you’re thinking of that person. You’re making a connection. I love that I get to play a small role in that relationship, and I get to create fun art while I am at it.
Can you tell us about a time you’ve had to pivot?
When I graduated with a journalism degree in 2011, the newspaper world was struggling, and that only continued. Finding a job or even a freelance gig in the journalism world was tricky, and even if you got one, you probably didn’t make much, worked a ton and faced employment uncertainty. I lived in that world for a few years before I was burnt out. At that point, I pivoted over to more of a marketing career. I worked in-house at companies, such as Houzz and KiwiCo, before freelancing as a social media manager and content creator. That world, while not the old-school journalism I trained in previously, needed the same skills to do the job: writing, editing, storytelling, and content creation. By making the move from traditional journalism to in-house editorial and marketing, the career possibilities greatly expanded, and I got to learn new skills along the way. All of these different experiences allowed me to learn many sides of a business, and eventually open my own.
Contact Info:
- Website: https://snailmailedit.com/
- Instagram: https://www.instagram.com/snailmailedit
- Facebook: https://www.facebook.com/profile.php?id=61562019733668
- Linkedin: https://www.linkedin.com/in/brennamedia/
