We recently connected with Brendice Hines and have shared our conversation below.
Brendice , thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?
In order to be successful it takes being persistent and consistent in your field. I feel you need to know your product or whatever ideas you have you need to be able to express knowledge of that to the customer. If you consistently study your field and the trends in the market success will follow. I feel it also take a little risk to be successful you must be willing to give it your all . Your last dollar will go to it because you believe in yourself.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
My name is Brendice Hines owner of Bredazzled Fashion and Accessories Gift Shop. We have the latest trends and styles on the market. Bredazzled keeps you dripped in fashion. I am 38 yrs old and I started my business in 2015. I started by selling home made greeting cards ro family and friends and co workers. Then to go with the cards I stated making Gift baskets during the holidays and selling them out of my car and around the streets of los angeles. During the pandemic it was shut down and for some reason the cards and basket did not sell so well. I ended up adding sunglasses and Stone jewelry and started my website since I did not have access to the streets and people like before. Online has still been a struggle because you need to drive customers to your website. I decided then that I should do pop up shops and that has been really good for me. I went from making 500.00 to 1000.00 a yr to 12, 000, I made last year. I figured out my target market and it worked out because then I can bring items for that target market. I have taken several business courses and even won a pitch competition to help brand my business. I am currently working on upgrading my website for a better user experience. I work very hard to bring my customers great energy and great customer service. I like high quality products at a reasonable price.
Can you talk to us about how your funded your business?
I actually work as a lab Tech at a aerospace company for my 9 to 5. I have been working this job for 16 yrs. I decided I would work overtime and clean houses part time and that gave me the money that I needed to fund the business. I also had a tremendous amount of help and support from my family and friends and co workers who like my products and want to see me be successful as a entrepreneur.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for me was to create a business plan and know my target market and what they like and what the expect and just their whole shopping experiences from house to store. I mean everything like the times they shop and where they shop.and what catches to make that sale. Also being able to do pop up markets really helped me grow my clientele because even if I didn’t make a lot of money I was able to hand out my card, talk to people and get their email or get their social media.
Contact Info:
- Website: Www.Bredazzled1.com
- Instagram: Www.instagram.com/bredazzled1
- Facebook: Bredazzled
- Twitter: Bredazzled
- Youtube: Bredazzled