We recently connected with Brenda Shadday and have shared our conversation below.
Brenda, appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
At Bronze Fox Beauty, we’re all about doing things differently. The spa industry tends to stick to the basics—hands-on treatments, soft music in the background, maybe a candle or two. That’s nice and all, but we wanted to take relaxation to a whole new level. That’s why we’ve woven live sound therapy into our facials, massages, and head spa treatments, creating an experience that goes beyond the industry standard.
Once a month, guests can book live sound therapy sessions with certified practitioners, where the vibrations of singing bowls, gongs, and tuning forks aren’t just heard but felt—deeply. This isn’t just about setting the mood; it’s about engaging the nervous system, slowing down brain waves, and bringing the body into a state of true healing. And because we’re all about integrating wellness into every service, our estheticians are trained to use tuning forks during brows, lashes, sugaring, facials, and even head spa treatments. It’s subtle but powerful, helping to balance energy and enhance the benefits of every treatment.
For those looking for an effortless way to reset, we also offer a Yoga Nidra experience produced by Healing Culture. It’s not just a nap—it’s guided meditation designed to take you into deep relaxation, where the body can restore itself on a cellular level. Science backs all of this up. Certain sound frequencies are known to calm the nervous system, reduce inflammation, and even promote DNA repair. It’s why sound healing has been used for centuries, and why it’s the perfect complement to the holistic treatments we provide.
The results? Guests leave feeling lighter, clearer, and more in tune with themselves. Some experience emotional releases they didn’t expect, while others simply drift into the best state of relaxation they’ve had in years. Either way, it’s more than just a facial or a head spa treatment—it’s an experience that lingers long after they’ve left.
We’re not interested in being just another spa. We’re here to change the way people think about self-care, blending science, sound, and holistic beauty into something that truly nourishes from the inside out.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I never set out to be an esthetician, but life has a way of leading you exactly where you’re meant to be. For 22 years, my full-time career was being a homeschool mom to five kids—teaching, guiding, and shaping their futures. Teaching has always been at the heart of who I am, and while my path eventually shifted, that passion for education stayed with me. My journey into skincare started the way it does for so many—by making a lot of mistakes. I grew up in Florida, slathering on baby oil, using lemon juice in my hair, and baking in tanning beds. It caught up with me when I was diagnosed with skin cancer on my face. That moment changed everything.
I went down the rabbit hole of skincare, not just as a way to heal myself but as a way to truly understand how the skin works. What started as a personal mission turned into a calling, and Bronze Fox Beauty was born. But I didn’t want to create just another spa—I wanted to create an experience. A place where beauty and wellness intersect, where results-driven skincare meets deep relaxation, and where self-care is more than just a buzzword.
At Bronze Fox Beauty, we take a holistic approach to facials, head spa treatments, and body services, blending science-backed techniques with plant-based skincare, advanced modalities like Gua Sha, LED therapy, and bio-microneedling, and something most spas don’t offer—live sound therapy. Every month, guests can book sessions with certified sound practitioners, or they can experience tuning fork therapy integrated into their facial, brow, lash, or head spa treatments. We also offer a Yoga Nidra experience for deep relaxation, allowing the body to reset on a cellular level. Sound healing isn’t just for ambiance—it has been shown to calm the nervous system, reduce inflammation, and even promote DNA repair.
What sets us apart? We don’t do one-size-fits-all treatments. Every service is customized, focusing on what the skin truly needs while also nurturing the whole person. Clients don’t just walk out with glowing skin—they leave feeling lighter, more grounded, and deeply cared for.
And that love for teaching? It never left. Now, I get to mentor and guide other estheticians in this space, helping them build careers with intention and purpose. What I’m most proud of is that Bronze Fox Beauty has become more than a spa—it’s a sanctuary for both clients and practitioners. We take beauty seriously, but we take your well-being even more seriously. And once you experience it, you’ll understand exactly what makes us different.
How do you keep your team’s morale high?
Managing a team isn’t just about keeping things running—it’s about building a culture where people feel valued, inspired, and part of something bigger than themselves. At Bronze Fox Beauty, we don’t just work side by side; we grow together. One of the ways we keep our team connected is through hands-on training, where each service provider gets the chance to showcase their expertise. Whether it’s a unique facial technique, brow artistry, or the magic behind the head spa, we make sure everyone understands and appreciates what their teammates bring to the table. When you truly know the skill and passion behind a service, it’s easier to support and refer clients to each other, creating a stronger, more unified business.
But it’s not just about the technical skills—we build each other up in every way. We take team photos to celebrate our work and make sure every person feels seen. We help each other with social media because we know that in this industry, showing up online matters. No one is left figuring things out alone; if someone needs a boost, we’re there to hype them up, film content, or share ideas.
At the heart of it all, we’re a team in the truest sense. We don’t operate in silos—we collaborate, we learn from each other, and we show up not just for ourselves but for the collective success of Bronze Fox Beauty. That’s the difference between just having a staff and building a team that thrives.
Have you ever had to pivot?
There’s no getting around it—running a business is about making tough decisions, even when they’re uncomfortable. One of the most challenging pivots I had to make at Bronze Fox Beauty happened when I realized that a business partner I had brought on wasn’t fully aligned with the values I’d worked so hard to create. In the beginning, I was optimistic. I thought we’d be able to balance our strengths and build something amazing together. But over time, I saw that our vision wasn’t on the same page, and the tension started to show. It was a gut-wrenching realization because we’d invested time, energy, and resources, but I knew in my heart that I had to make a change.
The hardest part wasn’t just recognizing the misalignment—it was trusting myself to act on it. I’ve always believed in putting people and integrity first, and I knew that by staying in that partnership, I was compromising the kind of space I wanted to create. So, I made the decision to move forward without them. It wasn’t an easy conversation, but in the end, it was the best thing I could have done for the business.
The pivot wasn’t just about cutting ties—it was about rediscovering what truly mattered to me: holistic beauty, fostering growth in my team, and staying true to my vision. It was a chance to rebuild with clarity and intention, and it allowed me to focus even more on the clients and the team who were truly invested in what we were doing. I learned the hard way that partnerships are only as strong as the values that bind them, and sometimes, the courage to pivot is exactly what you need to move forward with purpose and confidence.
Contact Info:
- Website: https://www.bronzefoxbeauty.com
- Instagram: bronzefoxbeauty
- Facebook: bronzefoxbeauty
Image Credits
Alyssa Anthony Photography in St. Petersburg, Florida for all photos