Alright – so today we’ve got the honor of introducing you to Brenda Lopez. We think you’ll enjoy our conversation, we’ve shared it below.

Brenda , appreciate you joining us today. Let’s start with the story of your mission. What should we know?

My name is Brenda Lopez. Owner of Nataly salon & spa in Sacramento, California. I am a licensed cosmetologist that specializes in beautiful acrylic nails.
What inspired me to open my business , after working in the beauty industry for several years, I noticed a lack of personalized care and attention in many salons clients were treated as just another appointment, rather than as an individual with unique needs. My dream is to create a beauty haven where clients return not just for the service, but for the experience of feeling cared for and beautiful.
Nataly salon is more than just a business , it is a deeply personal journey for me. It was created as a way to honor my precious baby girl Nataly, who now watches over me from heaven. Through this salon I carry her name and memory forward in everything I do. At Nataly salon , our mission is to create a space where clients feel truly
Special, loved, and cared for. This salon is my way of sharing that love with the world.
I offer personalized one on one acrylic nail classes, where I teach students the methods and techniques that have worked successfully for me. my goal is to provide a hands on learning experience talilored to each students needs, insuring they gain the confidence and skills to create beautiful and lasting acrylic nails.

Brenda , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

“During the pandemic, I took a bold step by launching my own line of nail supplies, including nail brushes, nail tips, nail files, and top coat, under the brand ‘Nataly by Brenda Lopez.’ The line was a huge success, and I’m excited to continue expanding the collection with new products to meet the growing needs of my clients and students

Any stories or insights that might help us understand how you’ve built such a strong reputation?

1. **Personal Brand Connection**: Naming your line “Nataly by Brenda Lopez” and connecting it to your daughter created a powerful emotional tie that resonates with your customers. This personal touch makes your brand memorable and relatable.

2. **Quality Products**: Offering high-quality nail supplies that work effectively likely built trust among your clients and students. When customers see good results from your products, they become loyal and spread the word.

3. **One-on-One Classes**: Sharing your knowledge through personalized acrylic nail classes sets you apart as an expert and mentor. These classes not only help your students succeed but also build a strong sense of community around your brand.

4. **Consistency and Passion**: Your passion for the craft and consistency in providing great services, along with effective products, likely contributed to word-of-mouth recommendations and customer loyalty.

5. **Pandemic Timing**: Launching during the pandemic, when many were seeking quality self-care and beauty products at home, provided a unique opportunity. Your timing met a market need.

6. **Customer Engagement**: Engaging directly with your customers, whether through social media, personal interactions, or classes, has probably built strong relationships and fostered a loyal customer base.

Have you ever had to pivot?

“When the pandemic forced my salon to close, I had to find another way to earn an income. That’s when I took a leap and invested in launching my own line, ‘Nataly by Brenda Lopez.’ This decision not only helped me navigate the challenges of the pandemic but also opened up new opportunities for growth and success.”

Contact Info:

• Instagram: Natalysalonandspa
• Facebook: Natalysalonandspa
• Yelp: Nataly salon and spa
• Other: TikTok: Natalysalonandspa