We recently connected with Breeze Cash and have shared our conversation below.

Breeze , looking forward to hearing all of your stories today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

The single motivating factor in me starting a clothing brand was walking into the malls week after week and leaving empty-handed. I would walk into stores and nothing really stood out to me at all so it only made sense to fill the void and create my own brand to wear. Over the next week or so I spent most of my time scouting graphic artists and once I found one whose aesthetic fit my vision I reached out and got my design created. After receiving the files that I needed I immediately went back to the mall and up to one of the screen print businesses and asked what it would cost to get the logo on a shirt. I spent $25 to get a single shirt made and left. Later that night I posted a selfie in my shirt just trying to see if people would notice and like it and they did! People immediately started asking me if they could buy one from me but at the time that one was the only one I had lol. That’s when I knew I had something on my hands. Fast-forward a few weeks right before a scheduled guys trip that me and the bros had planned, I went and got them shirts made too so we could flex all the same time in Cabo wearing them. Once I got back and posted the pictures the rest is really history. They gained so much attention that I started looking into different local vendors to mass produce tees as well as outsourcing options. I had about $1100 in my bank account and decided to take $600 and buy customized shirts with my logo in bulk. After setting up my website and prepping it was time for the launch. I think I made around $800 the first day and that’s when it hit me, this is about to be bigger than I had ever imagined from the start. Over the next year and a half I improved everything from quality, to how I handle customer service, to finding influencers to get on board with the movement, just everything. And thats gotten me to where we are here today, constantly improving the products and the processes. Til this day I have never had a single return, dispute, or exchange. Every single customer has been satisfied with their order and I take pride in that which in turn motivates me to continue putting out the best products with the best customer service possible.

Breeze , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Breeze Cash, recording artist and CEO of Big Cash Apparel, LLC. I started writing music at about 10 years old and the love for it lead me into DJ’ing as a teenager. I was doing teen clubs and parties using the equipment of my mom’s boyfriend at the time. He was a DJ himself so he would take me to different places and give me game and let me play around with the tables until I got good enough to do it on my own. I’ve always been a bit of a perfectionist at heart so getting better was the only thing I was focused on. Just like with anything else, if you invest the time and do things the right way you’re gonna get better over time. I think that kinda catapulted me into everything that I’m involved with today. I had always been creative but that actually taught me how to work. As you know, music and fashion are synonymous in hip-hop culture which is where the idea of me creating my own clothing brand was born. Once I started recording more music after moving away to college I started gaining fans and followers of my work and at the same exact time the days of burning CD’s and selling your mixtapes were on the way out and as I started noticing that, I also realized that it was gonna take alot more effort getting people to stream my music than it would just selling a $5 mixtape out of my backpack. Thats where my mind got to work. If I can create a loyal fanbase and they loved the music that I was putting out then I know they would love anything else that I produced that was high-quality. When people think of “Breeze Cash” I want only things of the highest quality associated with it and that’s something that I hold high. Over time the music lead me to the brand. If I can get people to take time out of their days to listen to me rap over beats I can get them to wear the clothes that I make. In my mind, it made perfect sense. I already had a loyal following so I needed to capitalize and keep them involved and keep ME in their faces every chance I got. So at that point they weren’t only gonna be listening to my music in their cars they were gonna be listening to me AND wearing my clothes at the same time. I built my brand on being genuine and good to everyone that I encounter and people just kinda gravitated towards my energy and I love that. Moving forward I don’t plan on changing that at all, win or lose, it’ll be on those terms.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The thing that I believe helped me build my reputation most effectively is me being transparent and keeping my word to those around me and those who watch and interact from a distance. I try to do right by people and in turn people do right by me and that’s honestly so fulfilling to me. If you support me, I’m gonna support you no matter what. Just building genuine relationships will take you a long way and I’ve learned that.

We’d love to hear the story of how you built up your social media audience?

First off, I’l be the first to admit that I can be wayyy better at the social media game, there’s alot of room for improvement but it will come. but when building my audience I had to learn to be cognizant of the fact that even though people may not be interacting with you, someone is ALWAYS watching. It’s good to be transparent and honest but there’s also a time to shut up and stay out of the way until it’s time to deliver. The wrong thing posted can break you and cause you to lose everything you’ve worked so hard for. Unless YOU are literally your brand, keep your business and personal pages separate. That’s not saying take your personality out of it, don’t, just make sure there is a distinguishing factor between the two. If you’re about business, be about business when you have people’s attention.

Contact Info:

• Website: ShopBigCash.com
• Instagram: @TheBreezeCash
• Facebook: Big Cash Apparel
• Twitter: @BigCashCEO
• Youtube: Breeze Cash

Image Credits
Khalil Johnson Bash Benzo