We recently connected with Breasia Battle and have shared our conversation below.

Alright, Breasia thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

A Fresh Look Events didn’t start because I had a business plan or a five-year vision. It started in the most genuine way possible — my best friend needed help with her wedding.

She had all the décor, all the ideas, all the excitement… but the flow wasn’t there. Something told me to look at her timeline, and the moment I did, I said, “Okay, we’re changing this up.” I reworked the entire schedule so it actually made sense for the day she imagined.

When her wedding came around, I naturally stepped into the role of her go-to person. I was answering questions, directing vendors, handling problems before she even knew they existed. And throughout the day, the officiant, the caterer, and even the venue owner all pulled me aside and said:

“Have you done this before?
Because you’re really good at this.”

That stuck with me.

I went home replaying their words in my head. Deep down, I knew this was more than a favor — it was a gift I’d been walking in without fully naming it. Even though money was tight, I took the leap. I used my last $50 — literally my last — to file for my LLC. I was nervous, but something in me knew this was the start of something important.

And I was right.

And I did all of it while being a full-time mom.

Balancing motherhood and entrepreneurship taught me discipline, resilience, and softness all at the same time. It forced me to become even more organized, more intentional, and more dedicated to the people I serve — because every hour mattered. It wasn’t always easy, but it made the work meaningful. My daughter got to see me grow something from nothing, and that became one of the biggest motivators for me to keep going.

In just three years, A Fresh Look Events grew into something real. I’ve helped over 40 brides, doing everything from the marketing, the emails, the phone calls, and the planning… to the day-of execution, vendor coordination, setup, and teardown. Every wedding taught me something about people, communication, and leadership.

Each wedding I ran stayed exactly on time. I received so many compliments on how smoothly the day flowed that vendors were genuinely shocked — bride and groom walking down the aisle right on schedule, no scrambling, no chaos, just intentional movement from start to finish.

And that experience became the foundation for the next chapter of my career.

Through AFLE, I built the confidence and the skill set that opened the doors to DeVos Place, one of the largest convention centers in West Michigan. I stepped in coordinating major events — building timelines, working alongside large-scale productions, and learning what it meant to plan from a building and operational standpoint.

Then I was promoted to Sales Manager, where I now handle contracts, work directly with meeting planners, and make sure they have everything they need for their events to be successful. It’s a role that requires precision, communication, clarity, and calm under pressure — all things I mastered through wedding coordination.

A Fresh Look Events started with a timeline, me standing next to my best friend in the trenches making sure her day turned out exactly how she dreamed, and my last $50…

And it turned into a career, a calling, and a business that continues to grow with me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

All of my jobs in high school and college were hospitality-based — restaurants, service roles, guest-facing environments — anything that involved people, details, and creating an experience. I didn’t know it then, but those early jobs shaped the foundation for everything I do today. I made it a point to work in as many roles as I could, from housekeeping to front-of-house to leadership positions. I wanted to understand the full picture — not just the glamorous parts, but the operational ones too. I wanted to know what every position entailed, what every team member experienced, and how each role contributed to the guest experience. And I did just that.

That passion led me to pursue my bachelor’s degree in Hospitality Management at Ferris State University. I graduated in 2020, and five years later I was invited back as a guest speaker for the same program I once sat in as a student. Being able to pour into future hospitality professionals, share my journey, and show them what’s possible was a full-circle moment I’ll never forget. It reminded me just how far I’ve come — and how important it is to be an example for others coming up in this field.

The problem I solve:

Couples don’t just need a coordinator — they need someone who can take control of the moving parts, advocate for them, protect their vision, and help the entire day run effortlessly. My specialty is delivering a wedding day that’s smooth, timely, and stress-free, with every detail handled before my couples ever have to ask.

What sets me apart:

My hospitality training, my building-level event experience, and my heart for people. I understand weddings from both the client side and the venue side. I know how vendors think, how timelines actually flow, and how to communicate in a way that keeps everyone aligned. Brides trust me because I’m organized, calm, assertive, emotionally aware — and because my weddings truly do run on time.

I’m most proud of the fact that I built all of this — my career and my business — while being a full-time mom. My daughter gets to see firsthand what resilience, passion, and dedication look like, and she is one of my biggest motivators to keep going.

What I want people to know about me and my brand is simple:

Hospitality is in my DNA. Events are my calling. And every client I work with receives the same level of care, precision, and heart I give to myself.

Whether I’m coordinating a wedding through A Fresh Look Events or managing large-scale events at DeVos Place, my purpose is the same — to create peace, structure, and unforgettable moments for the people I serve.

How’d you build such a strong reputation within your market?

I built my reputation through consistency. I received plenty of “no’s,” but I didn’t let them define me — and I did not give up.
I kept showing up, kept putting myself out there, and kept believing in what I was building. Dedication and vision pushed me forward. Over time, people began to see my reliability, my work ethic, and the way I showed up for my clients — and that consistency is what ultimately created trust in my market.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I’ll be honest — this is an area I’m still growing in, but one thing I know for sure is that my clients and I build genuinely strong relationships. I believe they truly love working with me, and that means everything. Many of them recommend me to their friends and family, and those referrals are worth more than any marketing I could ever do.

Over time, a lot of my clients and I have become Facebook friends, so I get to keep up with their lives long after the wedding day. I love staying connected, celebrating their milestones, and supporting them as they move into new chapters.

What means the most is when their families also stay connected with me. I’ve had mothers, sisters, cousins, and even wedding guests recommend me in Facebook groups because they know they worked with the best of the best — me.

That level of trust and loyalty is something I don’t take lightly — and it’s the foundation of my brand community.

Contact Info:

• Instagram: https://www.instagram.com/afreshlookevents/#
• Facebook: https://www.facebook.com/Afreshlookevents