We recently connected with Breana Prince and have shared our conversation below.

Breana , appreciate you joining us today. Have you ever experienced a times when your entire field felt like it was taking a U-Turn?

I had been working for years in the typical outpatient sports physical therapy setting. I was seeing twenty to thirty patients a day, which meant most treatment time per patient was 10-20 mins each. Due to insurance regulations, many of those visits were filling out paperwork together limiting our actual usable treatment time. The time between provider and patient is the treatment, and I was seeing that active dose steadily decline. I was getting frustrated and I could tell that my patients were too. I was witnessing patients needing to come 3 times a week, for weeks on end, in order to see a change, due to minimal time spent with their PT. In order to keep productivity high, I needed to cut them off when they started sharing personal details, and be very regimented in how the treatment structure was in order to stay on time. Having a calm, safe, and unrushed environment fosters trust between patient and provider. Research has shown that the more trust there is, the better the patient outcomes are. I learned that as a physical therapist I could leave the insurance relationship to have direct access to patients in my own clinic. In 2017, I decided to take the risk to open Limitless Physical Therapy. In Phoenix at the time “cash pay” or out-of-network practices were rare, and many people were unaware of this possibility. I chose to make a U-Turn and depart from the traditional model of patient care and no longer be an employee that did not feel like they were making a positive change as a provider. The response from the Uptown Phoenix community has been amazing. We have helped many people not have surgeries they were told were urgent, many have drastically reduced their medication needs, and so many are back doing hobbies that they never thought possible again. I am unbelievably grateful I took a risk on myself, if I had not, I know I would not be a physical therapist anymore.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I came from a single-parent household and worked really hard for the opportunity to go to a University. I completed a program called the Evans Scholarship where in high school I worked full time in the summers at a golf course doing landscaping and caddying for those playing. I overcame the obstacle of critical need, with an overwhelming want, which taught me optimism during hardship. That is why I named my clinic “Limitless,” many people have an injury or hear negative outcomes for their physical future, and I have had the fortune to join them in regaining their life back. Physical therapy seems small in the world of medical practice but I think it’s so important. When we stop moving, we risk the cascade of mental health and larger physical health consequences. I will always be grateful that I had lived to have an insane personal victory of having the opportunity of going to University because I was told hundreds of times that it wasn’t possible. Now with every patient, it is my goal to make each person experience their own personal victory, and live a life without limits.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I started my practice with no patients. I am located inside of TriFit Wellness and with the Owner Laurel Roach, we decided to start with free community events. This allowed people to become familiar with me and to determine if they had a need and if they felt comfortable around me as a potential provider. I think starting with a new medical provider is daunting. Many people have negative experiences of not being heard, not having good results, or not knowing what to expect. In having the events, it started a no-risk or obligation relationship where they felt comfortable approaching me if they had any questions or concerns regarding their pain or injuries. It has been a great way to educate people who are interested in improving their health and wellness and connect me with motivated people in the community.

How’d you build such a strong reputation within your market?

I consistently ask for feedback from my patients. I check in regularly if they are receiving the care that they want and what their experience is like. When I read my reviews a trend is listening. I love hearing peoples’ personal stories. As they become more comfortable in what they share we often uncover valuable information that helps me with treating them more effectively. I think a difficult reality in our medical culture is that many people feel rushed, unheard, and unsure where their treatment is going. I never want a person to feel that way in my office. I try to keep a professional but welcoming environment so that people feel comfortable speaking with me about their life. I truly care about each of my patients, and I make an active effort to be a valuable resource for them. I think the relationship is just as important as the physical treatments we perform in the office.

Contact Info:

• Website: limitlessptaz.com
• Instagram: limitlessphysicaltherapy
• Facebook: https://www.facebook.com/limitlessptaz
• Linkedin: https://www.linkedin.com/in/drbreanaprince/
• Yelp: Limitless Physical Therapy

Image Credits
Brandon Sullivan image 6 and 7