We’re excited to introduce you to the always interesting and insightful Brandy Hall. We hope you’ll enjoy our conversation with Brandy below.

Alright, Brandy thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

I grew up splitting my time between my dad, who lived in western North Carolina, and my mom and stepfather in Florida. Even as a young child, I understood the stark differences between those landscapes and ecosystems.

In North Carolina, I spent my summers in the woods, drinking well water and becoming familiar with the native, useful, and medicinal plants that grew there. In Florida, my parents owned an ornamental plant farm where agriculture was our way of life.

Over time, my mom and stepdad developed severe sensitivities to the pesticides, herbicides, and fungicides used on the farm. Their health declined to the point that my stepdad ended up in a wheelchair, and my mom began experiencing anaphylactic reactions from minor exposure. It was then that my family moved away from the farm and began an eight-year detox and recovery journey.

After completing my undergraduate studies, I earned my General Contractor’s license at the age of 20 and began training as a stone mason. There, I fell in love with the way thoughtful design can respond to and work with the natural world.

My firsthand experience with the harms of monocultures and conventional agriculture, coupled with my love for the wild forests of North Carolina and my professional training, set me on the path that eventually led me to found my permaculture landscape design company. It became a necessity to offer a different way—a new, or perhaps very old, relationship with the land.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

We are a regenerative landscape design, build, and education firm in Atlanta GA. Our services focus on building health from the ground up, focusing on the three pillars of a regenerative landscape – soil, water, and plants. Most landscapes are designed for high input, but we transition landscapes to become ecologically sound and healthy ones. We are a certified B Corp named to Inc.’s 5000 Fastest-Growing Companies in 2025. Since 2008, me company has grown to a staff of 30 and worked with thousands of clients applying permaculture across diverse contexts. Our team prides itself on working with our clients – becoming the co-creators of their landscapes and teaching them what it means to enter into a relationship with their gardens and backyards. As a leader and founder, I have learned so much about what it means to give up control, especially after I lost my brother while the company was rapidly expanding. Ecologically, the idea of stress as an asset became a true north star for me and this idea of disturbance. Ecosystems thrive on disturbances, like long-leaf pine forests needing fire to be brought back down to ground level. Shades of Green has been a place of growth for me personally, and for each individual that works there – this makes me most proud of what we’ve built.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

While we began as a landscape design company, we’ve since grown in many different directions. We launched caretaking services first. A service that sees maintenance as love, visits our client’s gardens on a weekly to monthly basis, and provides on-site education to clients who are interested in building reciprocity with the land. Then we rolled out our ecolawn services for those interested in maintaining a meadow or a polyculture lawn with a positive impact on the environment, using all-electric equipment (zero emissions!) and all-organic lawn care methods to build soil and support pollinators. Finally, our education arm, embodies the radical notion that our actions as humans can regenerate the health of the land. We give you the tools to transform conventional landscapes into beneficial ecosystems in your own backyard. We offer free resources, tools, workshops, events, permaculture design courses, and volunteer opportunities to deepen knowledge. Oh! And I published my first book this year! The Complete Guide to Home Permaculture. Diversifying our revenue streams ultimately creates more resilience

Any advice for managing a team?

Seek out individuals who share your vision, but whose strengths differ from yours. One of our company’s strengths is the incredible leadership in place, from our Caretaking Ecolawns and Design managers to our Operations Director. Putting them in place and seeing them take up their roles and succeed brings me such joy. It’s also important to show up wholly – whether thats with your fears and stressors, or to celebrate in our personal wins – we build resilience and trust through vulnerability.

Contact Info:

• Website: https://shadesofgreenpermaculture.com/
• Instagram: https://www.instagram.com/shades_of_green_permaculture/
• Linkedin: https://linkedin.com/in/brandy-hall-6526533b

Image Credits

Jonathan Banks
Ashley Wilson