We caught up with the brilliant and insightful Brandon Lee Anthony a few weeks ago and have shared our conversation below.

Brandon Lee , thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

I am a student of Barbecue. I research what are the best cooking methods for any meat or vegetables on a smoker. I have discovered different herbs that I can infuse with my wood while cooking to enhance the smoke flavor. This gives the meat and vegetables a unique taste once it penetrates. By developing this style “Lee’s All in One BBQ “ has become one of the best .

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

IM Brandon Lee Anthony, the Owner of “Lee’s All In One BBQ”. My business started off from a enjoyable and therapeutic hobby of grilling. When I would grill I would get tired of having time season the meat , and then buy sauce to compliment the meat . One day I said there has to be a season I can invent that can be used to flavor any meat or vegetables without buying several seasons . Also I wanted this invention of season to be able to stand for a sauce too. This launched the birth of “Lee’s All in One Wet Rub” . A sauce and marinade that goes on any vegetables or meat without adding any other seasoning. It was a instant hit. I sold it on Facebook, Instagram, and Etsy. This seasoning along with my learned primitive style barbecue skills couldn’t be denied. From there I continued to be a student of barbecue and made it my Mission to provide people with the most authentic style of barbecue the way it was meant to be . In order to get my product out the most abundant we specialize in Event Vending and Catering . I am most proud of Lee’s All On One BBQ because of the exposure we are starting to rev up . We are vendors all across ATLANTA and is becoming a people favorite.

Let’s talk about resilience next – do you have a story you can share with us?

Since I have been trying to get my unique style of barbecue out to the world I have been closed down more than 3 times. Typically this happens form someone reporting on me at the gas station or store I am selling my barbecue at the time. Although I have permission from the building owner to sell my product , other food owners call the code enforcement on me because they feel I am taking their customers. When this would happen it would do nothing more to me than ignite a stronger fire of determination to keep going even harder.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson I had to unlearn is to stop thinking my family and friends will be my number one supporters. A lot of time these are the last people to support your business endeavor. As a business owner it is important to network, one reason is because at times you discover new loyal supporters along the way.

Contact Info:

• Instagram: Lees_all_in_one_bbq
• Other: Google : Lee’s All In One BBQ