Alright – so today we’ve got the honor of introducing you to Brandon Hill. We think you’ll enjoy our conversation, we’ve shared it below.

Brandon, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Liminal Reboot Fitness, my mission is to help Top level professionals reclaim their health, strength, and confidence, even with demanding schedules. I provide personalized fitness coaching, simple nutrition plans, and real accountability that fits into your life.

I believe fitness doesn’t have to be complicated—small, consistent changes create lasting results. My goal is to help men break free from feeling stuck and become the strongest, most confident 2.0 version of themselves—inside and out.

Brandon, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

About Me and How I Got Into the Industry

I’m Coach Brandon Hill a certified online fitness coach & founder of Liminal Reboot Fitness. My journey into the fitness industry started from personal struggle. Working 70+ hour weeks as a commercial truck driver, skipping meals, and surviving on gas station snacks left me drained—physically, mentally, and emotionally. Exercise felt impossible and my health was in a dark place.

I realized that chasing money while sacrificing my well-being wasn’t sustainable. I started small with quick workouts and better meals. Over time, I transformed from a worn-out 175lb man into a strong, confident 190lb athlete through consistency and determination.

That personal transformation sparked something deeper. Seeing how much my life improved, I knew I wanted to help other hardworking men break free from the same struggles. That’s why I started Liminal Reboot Fitness—to provide straightforward fitness coaching that helps men reclaim their health, confidence, and purpose.

What Liminal Reboot Fitness Offers

I help professional men rebuild their bodies, minds, and lives through personalized coaching focused on three key areas:

1. Strength & Fitness Coaching: Tailored workout plans for muscle growth, fat loss, and overall fitness.

2. Nutrition Guidance: Simple, sustainable meal plans for busy lifestyles.

3. Accountability & Support: Consistent coaching, personalized check-ins, group calls, and motivation/mindset 1:1 sessions to keep clients on track.

Problems I Solve

I help top-level professionals who:

Feel overwhelmed by work and life responsibilities.

Struggle to build muscle, lose fat, or gain confidence.

Have limited time for fitness but want real results with a flexible schedule.

My programs fit demanding schedules, making health and fitness achievable, even for the busiest men.

What Sets Me Apart

1. Certified Expertise: With NASM and CPR/AED certifications, along with ongoing education in advanced fitness strategies involving nutrition, corrective exercise & performance enhancement, I deliver safe and effective coaching.

2. Relatable Experience: I’ve lived the same struggles my clients face, giving me a unique understanding of their challenges.

3. No-Nonsense Approach: We focus on proven, simple methods—no fads or gimmicks.

4. Mission-Driven Purpose: Every transformation fuels our mission to help men reclaim their health and confidence.

5. Accountability & Support: We provide personalized coaching with 24/5 support, motivation, community, and valuable resources.

What I’m Most Proud Of

I’m proud of seeing clients regain confidence, purpose, and improved health and energy. Watching these transformations inspires me every day.

What I Want Potential Clients to Know

Liminal Reboot Fitness isn’t just about workouts—it’s about changing lives. If you’re ready to reclaim your health, build strength, boost your confidence & take your body to peak physical condition, I’m here to guide you every step of the way. You have the power to rewrite your story & get 1% better each day.

We’d love to hear about how you keep in touch with clients.

Building strong relationships with clients goes beyond just workouts, it’s about creating a supportive, motivating experience. Here’s how I stay connected and build lasting loyalty:

1. Consistent Communication:

Check-Ins: I conduct personalized video check-ins through my coaching app, email, and text to track progress and offer guidance.

Client Feedback Loops: I actively listen to client feedback and adjust programs to fit their evolving needs.

2. Supportive Coaching Environment:

Group Coaching Calls: Regular live coaching video calls foster a sense of community and shared accountability.

Private Messages: Clients can reach out anytime through the app or direct text messages for quick support and advice.

3. Value-Driven Content:

Motivational Emails, Texts & Posts: I put out motivational tips, fitness hacks, and nutrition advice regularly to keep clients & the general population inspired.

Exclusive Resources: Clients get access to ongoing educational content I use in my coaching program.

4. Celebrating Milestones:

Progress Highlights: I celebrate client wins—big or small—through shout-outs, private messages, or check-ins to keep momentum high.

5. Personalized Experience:

Tailored Programs: Every fitness and nutrition plan is customized to fit each client’s unique goals, lifestyle, and schedule.

By staying involved and creating a results-driven, supportive environment, I aim to foster long-term relationships built on trust, accountability, and shared success. At Liminal Reboot Fitness, clients aren’t just signing up for a program—they’re joining a fitness community with a coach who’s committed to their success.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele at Liminal Reboot Fitness has been combining authentic storytelling, targeted content marketing, and relationship-driven coaching. Here’s how I’ve built a growing fitness community through these approaches:

1. Authentic Storytelling:

Sharing My Journey: I share my personal fitness journey—my struggles, transformation, and lessons learned—so potential clients can see that I’ve lived the same challenges they face.

Real-Life Moments: I also share glimpses of my personal life outside of fitness—time with my family, hobbies, and everyday experiences. This helps people see that I’m down-to-earth and understand the importance of balance in life, not just fitness.

2. Targeted Content Marketing:

Educational & Motivational Content: I post valuable content focused on workout tips, nutrition guidance, and mindset coaching that resonates with busy professionals.

Engaging Videos & Reels: Eye-catching video content with relatable hooks helps increase visibility and reach new audiences.

Clear Call-to-Actions: I consistently invite potential clients to apply, book a call, reach out for personalized coaching, creating a direct path to join my programs, or simply follow for free value info.

3. Relationship-Driven Coaching:

Client Referrals: Happy clients often recommend my coaching to friends and colleagues, generating steady, organic growth.

Community & Accountability: Group coaching calls, progress celebrations, and personalized messages create a supportive community that encourages long-term success.

By sharing my story, creating engaging content, and fostering genuine client relationships, I’ve built a coaching business that’s both personal and results-driven. This approach helps attract motivated individuals who want real change—and a coach who truly understands their journey.

Contact Info:

• Instagram: https://instagram.com/liminalrebootfitness
• Linkedin: https://www.linkedin.com/in/brandon-hill-ab3912331
• Youtube: https://youtube.com/@liminalrebootfitness

Image Credits

Nadia Mariaaa