We’re excited to introduce you to the always interesting and insightful Brandon Ewing. We hope you’ll enjoy our conversation with Brandon below.
Brandon, thanks for joining us, excited to have you contributing your stories and insights. One of our favorite things to brainstorm about with friends who’ve built something entrepreneurial is what they would do differently if they were to start over today. Surely, there are things you’ve learned that would allow you to do it over faster, more efficiently. We’d love to hear how you would go about setting things up if you were starting over today, knowing everything that you already know
If I were to go back and start from scratch again, the most important thing I would focus on would be taking the time to learn the skill/service I’m providing and becoming a master at it – not spending my time try to get clients and provide a service I’m not confident in. I spent a solid year wasting my time sending out cold emails, cold calling, etc. trying to get clients before I even had a sturdy foundation on the service I wanted to provide – was just under the assumption I would ‘figure it out as I go’ or find someone trustworthy to outsource work too.
Once I took a break from trying to start my agency and spent a solid 6 months taking courses & training to successfully run and manage Google Ad campaigns, I became confident in my service & skills – eventually to the point where I was having clients come to me; completely making the need for cold-out reach obsolete.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
My name is Brandon Ewing and I run PPC Powerhouse, a Google Ads agency working with service based companies looking to generate leads & boost revenue.
I started this journey back when I was 18 where I spent an entire year sending out cold emails, cold calling random businesses, looking through LinkedIn job postings, and constantly strategizing to try and find potential clients to sell marketing services to – originally trying to pitch Facebook Ads before I went all-in on Google Ads.
It wasn’t until I was 20 where I decided to try something different & I took a break from trying to start an agency and instead focus on becoming an expert in Google Ads and trying my luck in freelancing. From there, that’s where everything snowballed into play for me – eventually pivoting from solely freelancing into running an agency as I always planned on.
Now, my focus is working with quality clients passionate about what they do and are just as equally excited about running ads for their business as I am.
How did you build your audience on social media?
I’m still actively building my social media presence, primarily through TikTok, but with 12,000 followers and a constant flow of leads from my content, it’s quite an impressive platform to utilize for personal branding & business.
The most important advice I would give would be to always just be authentic & transparent; I believe that is the reason I stand out from some of the other people in the same space as me. Additionally, the flashy editing & captions doesn’t matter, it’s about the actual quality of the content itself and the value you’re providing.
How’d you build such a strong reputation within your market?
One of the most influential pieces I’ve been blessed to be introduced to since starting this journey would be the people I’m sharing it with – the people I’ve met online through TikTok or Instagram who are in a similar space as me where I have that strong network of connections. Having this large network of individuals in the online business space, specifically those in digital marketing agencies, allows me to have a never ending pool of friends willing to help me – whether it be a question about a software for my agency or for advice on scaling past a ceiling I find myself hitting.
Contact Info:
- Website: https://www.ppcpowerhouse.com/
- Instagram: https://www.instagram.com/ewing.brandon/
- Linkedin: https://www.linkedin.com/in/brandon-ewing/
- Twitter: https://twitter.com/brandonewing7
- Youtube: https://www.youtube.com/@thebrandonewing
- Other: https://www.tiktok.com/@brandon_ewing