We were lucky to catch up with Branda Peterson recently and have shared our conversation below.

Hi Branda , thanks for joining us today. Do you manage your own social media?

There is now, an emphasis and importance in social media presence. As I learned of this demand, I have began to seek and employ brand ambassadors. This is a team that aids in the influencing and promoting of the Alpharetta Housewives brand. Social and community engagement is one of the more important aspects of my business and I found that it is a necessary component in being in this competitive market.

When I initially stepped out on faith and started my business in 2020, I had a business model that has become been ever-changing and has evolved into something greater than I had ever imagined. I have found the demand for what I provide has become heightened and with the influx of businesses that are interested in my services, I felt it was appropriate to higher a supportive cast.

I am proud to say that I now have 3 brand ambassadors for promotional purposes as well as an assistant that aids in the everyday operation of my business.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My goal with Alpharetta Housewives was to create a space for local businesses to share their products, specials and more via the AH platform.

I was driven to create this platform during the pandemic after noticing several businesses were forced to cease operations and unfortunately, some of those businesses had to close their doors.

It became a passion of mine to provide a service for our community. One that allowed local businesses to showcase their brands and offerings through AH. As businesses began to open their doors, they were struggling to get the word out and that is where Alpharetta Housewives came in. I started to spread the word through the AH social channels and website.

As I began to develop the AH platform, I found an eagerness to not only help the businesses, but also to provide a service that allowed the community to visit each partnered business in a special way. Now we have discounts, exclusives and events by AH.

The AH member attends private and posh events, receive exclusive discounts and enjoy an intimate view of local restaurants, boutiques, spas and more.

We’d love to hear the story of how you built up your social media audience?

Building a social media presence is essential in any successful business. With a background in brand and influencer marketing, there have been many peeks and valley’s. Beginning your social platforms is both necessary and should be strategic.

I have seen many businesses with low engagement and a very small amount of followers and that is primarily because they have not identified who their ideal customer is. Once you have outlined, who you are attempting to reach, you can then build campaigns to market to that person(s).

Social media is not just posting and creating witty captions. It is strategic and takes research. I encourage other small business owners to actively research who their demographic is, who they are trying to reach and more importantly, you must do your research. This is how you create an impactful social presence..

These are all things that I have learned while building my business and networks.

What’s been the most effective strategy for growing your clientele?

The most effective way I grew and am continuing to grow my clientele is by providing a great service to current clients. I learned that when working with one business owner, they will, likely, refer you to other businesses/clients (if they are happy with your product and/or service). It is also important to continue to actively work to build your network and perfecting your craft by being hands-on and involved in the growth of your business by attending networking events, mixers, conferences and more.

Contact Info:

• Website: www.alpharettahousewives.com
• Instagram: https://www.instagram.com/alpharettahousewives/
• Facebook: https://www.facebook.com/alpharettahousewives