We caught up with the brilliant and insightful Brady Holland a few weeks ago and have shared our conversation below.

Brady, thanks for taking the time to share your stories with us today So, folks often look at a successful business and think it became a success overnight – but that often obscures all the nitty, gritty details of everything that went into the growth phase of your business. We’d love to hear about your scaling story and how you scaled up?

When I started my journey in real estate, I was drawn to the challenge of making hard decisions that shape lives, much like the pivotal moment when I gave up a collegiate golf scholarship to pursue this career. It was one of the best decisions I’ve ever made, but the road to where I am today was anything but straightforward. Scaling my real estate business—and helping build the Prestige Real Estate Network—has been a mix of intentional strategy, community building, and relentless effort.

The Foundation
The first step was learning the craft and earning trust. Early on, I embraced a “stories over sales” approach. Real estate isn’t just about transactions; it’s about helping people write the next chapter of their lives. This mindset became my foundation and set me apart in a competitive field. My partnership with eXp Realty and The Tyler Miller Team provided tools and mentorship that allowed me to grow while maintaining a focus on relationships.

Building Momentum
As I gained traction, I realized the importance of surrounding myself with talented and driven individuals. The formation of the Prestige Real Estate Network with Nate and Max was a turning point. We wanted to create a culture that fostered growth, collaboration, and accountability. We didn’t want agents to feel like just another number; we wanted them to feel empowered to succeed.

We implemented events like the Realtors’ Lake Party to build community and strengthen our network. These moments weren’t just fun—they created connections that often translated into professional opportunities.

Scaling Up
Scaling required systems, support, and adaptability. Hiring a virtual assistant allowed me to focus on high-impact activities while ensuring the day-to-day operations ran smoothly. I began to refine my content strategies, emphasizing social media to share market updates, educate first-time buyers, and showcase listings. Every post, email, and call reinforced my authenticity and commitment to helping others succeed.

Hosting events like training sessions for agents and launching initiatives like “First-Time Home Buyer Friday” and “Step-Up Buyer Friday” allowed me to consistently add value to my audience. I leaned into storytelling and education, which helped me connect with clients on a deeper level and build trust.

Overcoming Challenges
It wasn’t all smooth sailing. Rising HOA insurance deductibles, navigating shifting markets, and learning new strategies like reverse prospecting forced me to adapt quickly. I learned to make adjustments while staying true to my principles—whether that was finding new ways to market listings or responding to client needs creatively.

Meaningful Moments
Some of the most rewarding milestones came from helping others grow. I’ve seen agents within the Prestige network achieve breakthroughs, and I’ve worked with clients who trusted me to guide them through major life transitions. It’s those moments—when someone finds the home of their dreams or hits a new career high—that make the late nights and tough calls worth it.

Looking Ahead
Scaling my business wasn’t about overnight success; it was about showing up consistently, building relationships, and creating opportunities. Today, my focus is on continuing to foster community, empower others, and refine my craft. Whether it’s through podcasting, hosting events, or one-on-one client interactions, I remain committed to helping people write their own stories.

The road from starting out to scaling up is paved with hard work, learning, and heart, and I wouldn’t trade any of it.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Brady Holland, a real estate professional with eXp Realty and a leader within the Prestige Real Estate Network. My journey into real estate began with a big decision—giving up a collegiate golf scholarship to pursue a career that, for me, was more about helping people than following a conventional path. That decision was pivotal, not just for my career but for how I approach life and business: always seeking growth, willing to take risks, and focused on making a meaningful impact.

How I Got Here
Real estate drew me in because it’s deeply personal. Every client has a unique story, and buying or selling a home is a major chapter in their lives. Early on, I realized the power of storytelling in building trust and connection. That led to my philosophy of “stories over sales,” which has become the foundation of my brand. I want clients to feel supported, understood, and confident, not just in the transaction but in their future.

I partnered with The Tyler Miller Team and eXp Realty for its innovative structure and joined forces with Nate and Max to create the Prestige Real Estate Network. Together, we’ve built a community that supports agents in achieving their goals through collaboration, accountability, and education.

What I Do
I provide a full suite of real estate services, from helping first-time homebuyers navigate their options to guiding seasoned homeowners looking to upgrade or downsize. I specialize in understanding clients’ needs and tailoring strategies to achieve their goals—whether it’s marketing a home to stand out in the competitive market or finding that hidden gem of a property.

Through my work, I solve problems like how to position a home to attract the right buyers, how to navigate complex market trends, and how to create a seamless process for what can often feel like an overwhelming life event.

What Sets Me Apart
My focus on storytelling and authentic connection is what sets me apart. For me, real estate is never just about numbers or properties—it’s about helping people build their future. I make it a priority to deeply understand what my clients want and need, so every decision is rooted in their story and goals.

Beyond the transactions, I’ve built my brand around community and collaboration. Hosting events like the Realtors’ Lake Party and initiatives like “First-Time Home Buyer Friday” are ways I bring people together and provide value. Whether it’s through my work with clients or leadership within Prestige, I aim to create spaces where people feel empowered to grow and succeed.

What I’m Most Proud Of
One of the things I’m most proud of is the community we’ve built at Prestige Real Estate Network. Watching agents thrive, grow their businesses, and find their own voices in this industry is incredibly rewarding. On a personal level, I’m proud of the relationships I’ve built with clients—many of whom have become lifelong friends.

I’m also proud of my work on The POD Gods podcast, where I get to dive into stories, connect with fascinating people, and showcase the power of conversation.

What I Want You to Know
If you’re a first-time buyer, a seller, or someone looking to grow within the real estate industry, I want you to know that my approach is built on authenticity, trust, and community. I don’t just want to help you buy or sell a house—I want to help you write your next chapter with confidence and excitement.

For those in real estate, the Prestige Real Estate Network is a place where you can thrive, find support, and create a career you’re proud of.

Ultimately, my work is about creating opportunities and helping others succeed, whether that’s finding the perfect home, navigating a challenging market, or empowering agents to build their dream careers. My journey is proof that when you lead with purpose, passion, and people, great things happen.

Can you tell us about a time you’ve had to pivot?

One of the most defining pivots in my life was the decision to give up a collegiate golf scholarship to pursue a career in real estate. Golf had been a huge part of my life up until that point, and the scholarship was an incredible opportunity. But deep down, I knew it wasn’t my true calling. I wanted a career where I could connect with people on a meaningful level and make a tangible impact on their lives. Walking away from golf to jump into real estate felt like a risk, but it turned out to be the best decision I’ve ever made.

Once I entered the real estate world, I quickly realized that success wasn’t just about knowing the market or closing deals—it was about building trust and creating genuine relationships. Early on, I struggled with the traditional “sales-first” approach that’s so common in the industry. It didn’t feel authentic to me, and I knew I needed to pivot again, this time in how I approached my work.

That’s when I adopted my “stories over sales” philosophy. I focused on truly understanding my clients’ stories and making their goals the center of my work. This shift not only aligned with my values but also helped me stand out in a crowded market.

Can you share a story from your journey that illustrates your resilience?

One of the most vivid examples of resilience in my journey comes from my early days in real estate when I was still figuring out how to stand out in a competitive market. I had a client who was ready to sell their home, but the property wasn’t in the best shape—it needed repairs, updates, and a strategic marketing plan to attract buyers. Complicating things further, the client was on a tight timeline, adding significant pressure.

I spent countless hours researching comparable properties, strategizing on what updates would deliver the best return, and coordinating with contractors to get the work done quickly and within budget. It wasn’t just about managing the practical challenges; it was also about keeping my client calm and confident through what was, for them, an incredibly stressful situation.

Despite all our efforts, the first few weeks on the market were tough. Showings were slow, and feedback from potential buyers wasn’t great. There were moments when I doubted whether we’d get the result my client needed. But instead of backing down, I doubled down. I reevaluated the marketing strategy, leaned into my network for additional exposure, and made targeted adjustments to how we presented the property.

In the end, resilience paid off. The home sold within the client’s timeline and at a price they were thrilled with. That experience taught me that setbacks are a natural part of the process and that success often requires perseverance, creativity, and the willingness to adapt.

It also reinforced my commitment to doing whatever it takes for my clients, even when the odds seem stacked against us. That lesson has stuck with me, shaping how I handle challenges in every aspect of my business. Whether it’s a slow market, a difficult listing, or a client feeling overwhelmed, I remind myself that persistence and problem-solving can turn almost any situation around.

Contact Info:

• Website: https://bradyholland.tylermillerteam.com
• Instagram: https://www.instagram.com/brady_holland_realtor/
• Facebook: https://www.facebook.com/brady.holland.35
• Youtube: https://www.youtube.com/@bradyholland

Image Credits

Skylar Rae