We’re excited to introduce you to the always interesting and insightful Brad Jordan. We hope you’ll enjoy our conversation with Brad below.

Brad, looking forward to hearing all of your stories today. Alright, let’s jump into one of the most exciting parts of starting a new venture – how did you get your first client who was not a friend or family?

Early in my career, I worked for a regional advertising agency in South Carolina. The company ceased to be profitable, so the decision was made to shut it down. Instead of searching for a job, I purchased a Mac, the Adobe Suite and a camera to continue to service the creative needs of a handful of the agency’s clients. It was a time filled with both uncertainty and excitement.

Brad, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

The path to where I am today is largely the result of a number of failed companies. It started with an internship in college at a local web (1.0) design firm that turned into a part-time job until I finished my degree in history. That company was shut down and the dot com boom was peaking, so I relocated to Atlanta to work for a technology company that was touting supposed a.i. training software. Once the angel investor money ran out, the company folded along with countless others. The manager of the failed web design firm back in South Carolina had formed an advertising agency with two partners and they offered me a job. I took it and branched out from web design to print design and video production. I began moving into the art director role just as that company shut down. I purchased the hardware and software I needed to continue servicing a number of those agency clients on a freelance basis. I flirted with some part-time employment at a television station and motorsports marketing firm in Charlotte, a print publishing partnership, as well as working for a production company that created shows for the Outdoor Channel before deciding to commit 100% to working for myself. Kinetic Media Productions was officially founded in 2011. In the beginning, the company offered creative across all media, but now just focuses on creating video solutions for our clients.

Video solutions for our clients include broadcast/streaming commercials, training/tutorial videos, product review/demo videos, investor/corporate presentations, fundraising videos and more.

There are several things I want people to know about working with my company. First, I’m going to respectfully give the client my professional opinion, even if they do not agree. When a professional just agrees with the client in order to avoid conflict, or close a sale, it really is a disservice to the client. I’ve worked with numerous industries and know what will help get the client results. Second, I’m scaling productions up and have assembled an amazing team of independent audio, lighting and other on-set creative professionals. I’m also scaling up the post-production team to expand our visual fx capabilities and to deliver a better end-product in a much faster manner. Third, these people that I surround myself with and I are always trying to get better at what we do and constantly invest in new equipment/technology/training. Last, but most importantly, I want my clients to get a return on their investment.

Have you ever had to pivot?

For a number of years, the majority of my client base were franchisees of a worldwide retail brand. It was primarily post-production work, but it was on a weekly basis. I started out servicing one franchisee in my local area. Eventually, it grew to where I was servicing more than a dozen franchisees and fifty plus locations spread throughout the United States. The clients were happy, revenues were consistent, and I admit this made me a little bit complacent. Eventually, corporate began offering free video production to the franchisees and I could not compete with free. This jolted me out of that complacency to both acquire new clients and to get behind the camera more.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

I’m not sure if they existed at the time, but all of the online training that exists now to help one create better video as well as to be better at the video business world would have helped extremely. I also wish I had found a better accountant sooner. I’m fairly certain that one accountant cost me tens of thousands of dollars in extra taxes.

Contact Info:

• Website: https://kineticmediaproductions.com
• Instagram: https://instagram.com/kineticmediaproduction
• Facebook: https://facebook.com/kineticmediaproductions
• Twitter: https://twitter.com/kmprods
• Youtube: https://www.youtube.com/@kineticmediaproductions
• Other: https://vimeo.com/kineticmediaproductions

Image Credits
Portrait – Scott Smallin Screencaptures of Work – Kinetic Media Productions