Alright – so today we’ve got the honor of introducing you to Bonnie Mauldin. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Bonnie, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My mission was to create a unique solution: a team of experts collaborating on a strategic marketing plan. Especially, our agency provides small business owners the opportunity to meet face-to-face with experienced consultants to share goals. The Mauldin Group crafts customized plans for new leads and enhanced brand recognition at an affordable rate, yielding a high return on investment. This vision has manifested itself and, as a result, The Mauldin Group has helped hundreds of companies become more profitable. It is truly a dream come true.
Bonnie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I saw a gap in the marketplace, where small businesses would hire several companies to complete multiple marketing tasks like web design, graphic design, copywriting and social media. Or, they would hire a marketing representative, and expect them to do outbound sales, update social media, write blogs, produce videos and handle customers, all at the same time. Both strategies can be inefficient and ineffective. My agency provides an all-in-one solution at an affordable rate; starting with strategy paired with smart implementation.
I started The Mauldin Group to help business owners to fulfill their dream of successful entrepreneurship. In my view, business owners are the brave and courageous few, who put their money, time and energy into an idea. We want to help organizations fill a need in the marketplace and grow a profitable enterprise.
Where do you think you get most of your clients from?
The best source of new clients has been from inbound marketing via SEO, Paid Ads and Content Marketing; paired with event marketing and referral marketing.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
The biggest lesson I had to learn was to focus on only a few things at a time. If you spread yourself too thin with too many ventures, businesses, customer segments, service offerings, networking groups, trade associations and other obligations, you will not have enough time to make any of it successful.
It is far better to focus on just a few things, get really good at it, grow it and train others to do it with you!
Contact Info:
- Website: https://www.themauldingroup.com
- Instagram: https://www.instagram.com/bonniemauldin_
- Linkedin: https://www.linkedin.com/company/themauldingroup/
- Twitter: https://x.com/MauldinGroup
- Youtube: https://www.youtube.com/channel/UCBW9cOUzUVLq88qXKrxsxnw
