We were lucky to catch up with Bobo recently and have shared our conversation below.

Hi Bobo, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Right now mainstream media is producing at mass more products that are devoid of substance and designed to appeal to as many people as possible. We see it in all industries from music, games, movies and TV,

Frankly, we’re getting sick of it. The first thing we do at Interstellar is keep the spirit of what we derive from alive. Be it The Futuristic Cowboy with Ramxes or the nostalgic anime and games being covered on Intergalactic Outlaw or our ode to Adult Swim and Space Ghost to Coast on Space Ghost Bobo.

We unapologetically bring Interstellar Authenticity while keeping the spirit of the predecessors and progenitors in these modern times. We’ll be taking all our previous wins and applying our learnings to our future projects. In the coming years Interstellar will feel reminiscent of where the world could have gone and how we work to create that now.

Bobo, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started off studying computer science but I was always into anime. During the pandemic I realized I made a big mistake choosing this major and decided to go into marketing instead. Around then is when I met Ramxes and we got to work.

I was green and possessed very low levels of knowledge so I dove into any project I could to get my hands on some experience. I worked at NeedSEO learning the basics of outreach, worked with Shyft Digitally during the NFT Craze, learning copywriting, systems building and project management. I tried various marketing projects under Interstellar which had some degree of success.

All these experiences were learnings to get me to the level I’m at right now where we’ve helped to promote several underground artists in the triphop and DnB music spaces along with building Interstellar Bobo to almost 30,000 subscribers on YouTube. This is an accomplishment I’m especially proud of and I want to say thank you to all the folks who helped us get there!

I think all these experiences, failures and successes have helped me become a more adaptable person and showed me the importance of having a unique strategy and unique approach to a problem while getting ahead and integrating new technologies into daily business practices. That’s how we’ve found success in all our major projects.

Right now we’re looking to the future with three main projects that I’m personally working on. That will be Space Ghost Bobo and recreating the original Adult Swim vibe on the channel and bringing it up to 100,000 subscribers. Promoting and marketing the upcoming Ramxes projects which I’m really excited to hear, and working with businesses to provide marketing services.

The services we provide range from Graphic Design, UX & UI Design, Market Research and Analysis, Content Creation and our specialty, AI optimization and implementation.

If you follow us on our channels, expect an experience! If you listen to Ramxes, expect to feel nostalgic and wonder why more music couldn’t be like this. If you ever plan to work with us, expect quality in design, and ideas tailored to your situation so no one can copy your unique approach.

We’d love to hear the story of how you built up your social media audience?

This took a lot of trial and error. I initially knew nothing about social media and it worked. I looked up tonnes of videos to find a formula for growth and the new keyword hacks and the new meta tactic but it never bought me much success.

Ultimately it was that process of trial and error while documenting my findings and consistently doing market research to see what our competitors were doing that helped me figure out how I could be unique.

Once I realized it was the unique approach and perspective combined with the basics being executed to a high level consistently is when I found success. Over 100 Youtube videos later and we’ve amassed a decently sized audience which has trickled to many other platforms and even expanded to a discord community!

Now I plan to take this to the next level and execute again with Space Ghost Bobo :)

Alright – so here’s a fun one. What do you think about NFTs?

I feel like they were a good idea executed for the wrong reasons which now is struggling to make a resurgence. Most people just put a picture out there and created an NFT then folks saw its value going up and FOMO kicked in. But that’s a foundation built on paper because owning a PNG realistically isn’t going to help you pay your rent. So when the financial crisis started to hit and the effects of inflation came in, people realized they needed groceries over random gambles and the value dropped significantly.

But what if instead of a PNG, this was the rights to a property? Or it was the rights to a vehicle? Or it was the rights to an exclusive event? Or it was used to book a business consultation with someone successful within your industry? Or an NFT that provided grocery services monthly? Those transactions leverage the anonymity of blockchain and could leverage the stability of some cryptocurrencies with the international convenience of others.

There’s some real value in the latter form of execution but obviously it would take time to implement. We will probably see this sort of thing make a return in the future under a different name with a different branding.

Contact Info:

• Website: https://www.patreon.com/InterstellarHub
• Instagram: https://www.instagram.com/interstellarsun/?hl=en
• Linkedin: https://www.linkedin.com/in/zaheer-content-marketer/
• Twitter: https://twitter.com/officialBoboB
• Youtube: https://www.youtube.com/@interstellarbobo
• Other: Space Ghost Bobo: https://www.youtube.com/@spaceghostbobo Intergalactic Outlaw: https://www.youtube.com/@IntergalacticOutlaw Ramxes: https://www.youtube.com/channel/UC-afmtzTk3x0w36_Z6qFKaQ

Image Credits
Ramxes BGMatias Bobo