We’re excited to introduce you to the always interesting and insightful Bobby Bengal. We hope you’ll enjoy our conversation with Bobby below.
Bobby, thanks for taking the time to share your stories with us today Let’s start with the story of your mission. What should we know?
My mission is rooted in my passion for storytelling, branding, and helping artists and businesses bring their visions to life. From an early age, I was fascinated by how experiences were created—from magic tricks to Disney movies—and how they could make people feel something deeper. I’ve always been drawn to the idea that behind every great experience, there is someone carefully crafting the details, ensuring that what the audience sees is nothing short of magical.
I started in the music industry by helping my best friend build his brand, taking photos, creating visuals, and managing his online presence. At the time, it was just passion—we were kids with big dreams, creating something from nothing. But over time, I realized this was more than just content—it was identity, storytelling, and connection. I wasn’t just helping artists with visuals; I was helping them find their voice, their brand, their impact.
As I moved deeper into branding and creative direction, I saw the power of strong brand identity and visual storytelling. Whether it’s an artist stepping onto a stage for the first time, a business launching its first campaign, or a fan deeply connecting with an experience, I realized that branding isn’t just about visuals—it’s about creating emotions, building connections, and leaving a lasting impact.
What drives me every day is the opportunity to help people see the full potential of what they’re building. Many artists, brands, and businesses don’t initially realize how big their vision can be—but I do. I believe in them before they believe in themselves. I help shape their identity, refine their messaging, and develop creative strategies that elevate their brand beyond what they imagined. Seeing their growth, their breakthrough moments, and their success fuels me like nothing else.
The most fulfilling part of my work isn’t just creating visuals—it’s watching a vision come to life. Seeing the pure emotion on a fan’s face when they hear their favorite song live, watching an artist realize they’ve finally “made it,” or witnessing a brand step into its full potential—these moments are what make everything worth it.
Branding and creative direction aren’t just my profession—they’re my passion. They allow me to be part of something bigger—to help shape journeys, build legacies, and create experiences that will live on long after the work is done. That’s why I do what I do.
Bobby, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I have always been fascinated by the idea of creating something that moves people. As a child, I was a magician. I loved standing in front of an audience, knowing that I was about to show them something that would make them feel wonder, excitement, and amazement. The magic wasn’t just in the trick itself—it was in the experience, in the feeling it created.
That love for immersive experiences followed me everywhere. I was drawn to Disney and movies—how they could transport you into another world, make you feel something deeper, and leave you with a memory that would last forever. But what fascinated me even more was the behind-the-scenes process. I loved watching how stories were brought to life, how emotions were crafted, and how something seemingly simple could become something unforgettable. I wanted to understand how every small detail worked together to create an experience that felt larger than life.
Music was also a huge part of my life. I played the saxophone from a young age and throughout my life, performing in bands and orchestras. Being immersed in music taught me that it wasn’t just something you listen to—it was something you feel, something that connects people without words. Playing in an orchestra showed me how every instrument plays a role, how small details build into something greater, and how emotion is at the core of every performance. Without realizing it, those same ideas shaped the way I approach branding, storytelling, and creative direction today.
The moment everything changed for me was when I bought my first camera. I used my first paycheck from my first job to buy a used camera, and from that moment on, I brought it everywhere. It became an extension of how I saw the world. I captured moments, experimented with visuals, and started telling stories through the lens. It wasn’t just a hobby—it was my creative outlet, my passion, my way of expressing how I saw the world.
That camera sparked my visual storytelling journey. I started filming, taking photos, and creating content—not because I thought it would turn into a career, but because I loved it. What began as a passion soon led to helping local artists with their branding, visuals, and social media presence. Without realizing it, I was shaping identities, helping artists establish their image, and learning the foundations of branding and marketing.
I started working with local artists in hip-hop, capturing their journey and building their brand presence. My best friend and I worked for a hip-hop blog, covering events, interviewing artists, and networking with people we once looked up to from afar. We spent nights in New York, getting home at sunrise, fueled by our passion for music and storytelling. Through this work, I was introduced to Fetty Wap before he became a global star. We saw his potential early on and used the platforms we had—mixtape sites, blog promotions, and social media—to push his music to a wider audience. Seeing his career take off reinforced something I had already felt: branding, marketing, and storytelling are just as important as the music itself.
As my work in music grew, I began transitioning into the electronic music scene. My first introduction to EDM was when I started working with Raver Mag, covering major festivals, interviewing artists, and capturing the energy of live performances. My first festival experience was Ultra Miami 2017, and it completely changed my perspective on music. I saw how much emotion and connection went into these performances, how the music created a world that people could escape into. It was at that moment that I knew I wanted to be part of something bigger in this space.
One of the most meaningful projects of my career was building the brand for my childhood best friend, who some may know as Nurko. We had been friends since high school, and as he evolved as an artist, I knew I could help shape his visual identity. But it was more than just creating a brand—we were creating a movement.
The project wasn’t just about designing a logo or running social media. It was about building a world that fans could immerse themselves in. We spent months rebranding, refining the story, and creating something that felt authentic, unique, and emotionally resonant. Late nights, brainstorming sessions, moments of doubt, moments of triumph—we poured everything into it.
Now, when I stand in the crowd and watch him on stage, when I see thousands of people singing his music, wearing the jerseys we designed, even tattooing the logo on their arms, I feel an overwhelming sense of gratitude. This isn’t just branding. This is human connection at its purest form.
My experience working in music, helping artists grow from nothing, and learning the power of visual storytelling and marketing strategy all led me to where I am today. Branding isn’t just about logos or social media—it’s about creating a feeling, a connection, an experience that lasts.
I now work with artists, businesses, and brands across industries to develop their identity, expand their reach, and craft marketing strategies that make a lasting impact. Whether it’s a music artist stepping onto a festival stage for the first time, a brand launching its first campaign, or a business finding its true voice, my mission is always the same: to bring their vision to life and create something that connects with people in a meaningful way.
The process isn’t easy. There were times when I felt lost, times when I questioned my path, times when I wondered if I was doing enough. But every time I step into a venue and feel the energy of a crowd, every time I see an artist’s career grow, every time I help a brand find its identity, I know I am exactly where I am supposed to be.
If there is one thing I want people to take away from my story, it is this: Life is too short not to go after what you love. If you want to become a musician, start a business, or build a brand, know that it’s possible—and know that you aren’t alone. There are people like me who want to help, who want to build with you, who want to be part of a team that pushes your vision forward.
I have been through the highs and the lows, the moments of doubt and the moments of clarity. I know what it feels like to question if you are on the right path. But what I have learned is that the only way to fail is to stop trying.
Success isn’t about being the biggest or the best. It is about becoming the best version of yourself. It is about embracing your own path, focusing on your growth, and not getting caught up in comparisons.
The process matters. The journey is everything.
Make the life you want. Do not let fear, doubt, or outside expectations hold you back from building something incredible. If you love what you do and stay true to your vision, you have already won.
Because at the end of the day, it’s not about fame, numbers, or achievements. It’s about the journey, the people you build with, and the impact you leave behind.
Let’s talk about resilience next – do you have a story you can share with us?
There was a time in my career when everything felt like it was falling apart. For years, I had been taking on every opportunity that came my way, feeling like I had finally found my path. I was receiving recognition, working across industries, and felt like an asset to so many people. But the problem was, I didn’t know how to say no.
I took on too much. I convinced myself that more work meant more growth, more success, more validation. But what I didn’t realize was that I was slowly losing myself in the process.
I was working endlessly, traveling constantly, missing birthdays, skipping time with family, even working through my own birthday for years. The thing that once gave me so much joy—my creativity—started feeling like an obligation. I was no longer creating because I loved it; I was creating because I had to. I had become a machine. I felt like I was just on autopilot, going through the motions, and no matter how much I worked, I felt empty inside.
It wasn’t until life slowed down a little that I was forced to reflect. And when I did, it hurt. The pain of realizing how much time I had lost hit me deeply. I didn’t even feel like myself anymore. I had sacrificed moments I would never get back. And for what? That was the question I had to face.
But instead of letting that pain consume me, I used it as a lesson. I had to learn how to set boundaries, prioritize the things that truly matter, and create from a place of passion again, not pressure.
One of the hardest things I’ve ever faced was creative burnout. When something you love—something that once felt like your escape—starts feeling like a weight on your shoulders, it’s terrifying. There was a time when I would pick up my camera, and instead of feeling inspired, I felt dread. The same camera that I once took everywhere, the one that started it all, felt like my worst enemy. And that was a tough realization.
But I fought through it. I reminded myself why I started. I focused on rebuilding my relationship with creativity. I stopped looking at my work as just work and started creating again for the love of it.
The moment that pushed me forward wasn’t a single event—it was the example set by my father. My father has always been a strong-minded and incredibly hardworking man. Even to this day, I see how much he sacrifices, how much he dedicates to his work, and how he never complains, no matter how hard things get. Watching him, I realized that I had that same strength in me. If he could push through challenges, then I could too.
I also think about my family’s history—how my grandparents survived Auschwitz, how they rebuilt their lives from nothing, and how my family sacrificed so much so that I could be here today, as a first-generation American, doing what I love. What I’m going through—the self-doubt, the burnout, the struggles—can’t even compare to what they endured. And when I think about that, I remind myself that I have every reason to push forward.
At the end of the day, I don’t just want to succeed—I want to make an impact. I want to prove to myself that I can keep going, that I can overcome any challenge, and that I can create something meaningful that lasts.
No matter how difficult things get, I refuse to let the hard moments define me. I know now that resilience isn’t just about pushing through the struggle—it’s about learning from it, growing from it, and coming out stronger on the other side.
Is there mission driving your creative journey?
My mission is rooted in human connection. Creativity, branding, and storytelling aren’t just about business or marketing—they are about building experiences that bring people together, helping people express their vision, and making an impact that lasts.
I’ve always wanted to help people in some way. When I was younger, I thought that meant becoming a therapist or counselor because I loved being there for people, guiding them, and making a difference. As I grew older, I realized that creativity could be my way of doing that. Whether it’s helping an artist shape their brand, designing an experience that resonates with an audience, or creating visuals that capture the essence of someone’s story, my work is about giving people something to connect with.
Music, in particular, is like a universal language, much like food. It’s something we can’t live without. People don’t just listen to music; they feel it. They attach songs to the most important moments of their lives—their happiest times, their hardest struggles, their biggest triumphs. Music can heal, motivate, and bring people together in ways nothing else can. That’s why I’m passionate about working with artists—to help them create not just a song or an image, but an experience that stays with people.
At the core of everything I do, it’s not just about visuals, branding, or strategy—it’s about human connection, storytelling, and building moments that bring people together. I want my work to inspire, to resonate, and to make people feel something real. That is what drives my creative journey.
Contact Info:
- Website: https://bobbybengal.com
- Instagram: bobbybengal
- Linkedin: https://www.linkedin.com/in/bobbybengal/
- Twitter: bobbybengall
- Other: TikTok: bobbybengal
Image Credits
Bobby Bengal