We’re excited to introduce you to the always interesting and insightful Bobby Baker. We hope you’ll enjoy our conversation with Bobby below.

Bobby, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Most companies in the digital marketing space focus on the service instead of the business. Agencies worldwide worry more about which service they are providing instead of the tools necessary to grow a brand.

We’ve developed a formula for enhancing any brand’s online revenue generation. We don’t just offer leads or purchases, we provide a holistic approach that focuses on all areas of the funnel in a fluid way. With this approach, we can test variables across different platforms and functions of the business to solidify a cohesive strategy. Omni-presence isn’t just about running ads on Facebook and Google, it’s about leveraging the top-performing creative assets across every facet of communication correlated to consumers. It’s about using data and creativity to develop a customer journey that is highly optimized and geared towards long-term customer-brand loyalty.

If you aren’t leveraging the entirety of the media cycle, your business has leaking holes.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Bobby Baker is an expert in Performance Marketing that personally manages millions of dollars in ad spend for some of the world’s fastest-growing brands. A social mastermind who methodically and passionately leverages digital growth solutions to scale success for brands of all sizes and across all verticals. Bobby has quickly solidified himself as a mentor amongst his colleagues, a trusted manager to the brands he stewards, and a thought leader for the teams he trains.

Prior to leading the million-dollar agency MuteSix and clients like K-Swiss, Tom Brady’s TB12 & Drake’s BWFH, Bobby flexed his advertising muscles as a Media Buyer at Cardone-Kern Advertising, where he managed five-figure budgets for international accounts.

Fun Fact: Bobby played sports in college and internationally, and in doing so, he discovered a passion for giving back by coaching youth athletes.

Bobby is a proud member of the ADWEEK executive mentorship program and the NFF Bill W. Campbell Honor Society, a highly accomplished group of successful entrepreneurs and athletic leaders in Silicon Valley.

The Primary Services Bobby provides are as followed but are not limited to:
-Social/Search Advertising
-Copywriting
-Creative Development
-Website Optimization
-Email & SMS
-Influencer Marketing
-PR & Affiliate

How about pivoting – can you share the story of a time you’ve had to pivot?

For most of my life, I played competitive sports. I grew up like most young athletes hoping to play at a professional level. But the most important thing to me was not playing in a pro league but rather earning a Division-1 scholarship. I did not come from a wealthy family, so paying for a college education was out of the question. And because I felt like I was a pretty good player, I wanted to play at an elite level.

I went to a small high school in Los Angeles and didn’t get much exposure early on so I went to a junior college. I quickly realized Community college is like a swamp that will eat you if you don’t get out in time. After my second year of Junior College, I realized that it didn’t matter how good of an athlete you are if no one saw or heard of you then your talent was practically useless. I thought to myself “If Michael Jordan was never seen, then he wouldn’t be the legend he is today.”

So I got smarter and started marketing – this time, myself. 20 years old with no money and no experience, yet I knew the power of social media. So I decided to create a new Facebook profile, added athletic pictures and videos of myself, posted a bunch of positive quotes, and followed over 100 coaches that I found from coaching rosters on college websites. I then carefully crafted a series of messages that would be appealing to coaches looking for young talent. If a coach didn’t respond within two weeks, I would send another one (follow-up is everything). After approximately 100 sent messages, about 25 coaches messaged me back, and 4 of those resulted in full-ride D-1 sports scholarships.

This was my first successful marketing campaign.

Can you share a story from your journey that illustrates your resilience?

Perhaps one of the most terrifying moments for me was a week after a glorious game against nationally-ranked Mississippi State. I went from having the biggest game of my life to suffering the worst injury of my life. In two “pops”, I tore my ACL and suddenly had to relearn how to walk.

This blessing in disguise happened to be one of the most important experiences in my mental development. It forced me to sit down and develop a love for learning – especially in business. I started reading and watching anything I could. This was when I learned about affirmations and the law of attraction. After surgery, I would go to seminars and networking events with a brace on under my pants. I even ended up the founding president of the Entrepreneurship Club at UAB (which is still around & thriving).

After a season with the Blazers, the “board of trustees” and the president of the university decided to shut down the football program due to “lack of funding” aka hidden controversy. It was a national event that made news on every major news & sports outlet in the country (D1 Football programs don’t get shut down very often). After the boycotts and protests, we still had to find a new home. The good thing was, because of all of the press and advantages from the NCAA, many university coaches were offering scholarships like samples at Costco. I ended up getting a call from the Georgia State quarterback and my old Junior College teammate, Nick Arbuckle. He told me the coaches at GSU were looking to pick up about 4 players from my team and to get a list of ballers. I had opportunities to go to other schools with much better football programs, but I knew football would end one day, and the relationships and connections I built in Atlanta would be far greater.
So me and 6, not “4”, of my UAB guys took a leap to ATL.

After a historical career at Georgia State, we broke records, I earned my bachelor’s degree and eventually launched my digital marketing business.

Contact Info:

• Website: Bobbygbaker.com
• Instagram: @imbobbybaker
• Linkedin: www.linkedin.com/in/bobbybjr