We caught up with the brilliant and insightful Bobbi Mullins a few weeks ago and have shared our conversation below.

Bobbi, appreciate you joining us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

I had been laid off from my corporate job due to the company consolidating offices and knew that I wanted to find something that allowed me to have more control over my time and income. I decided to learn WordPress as well as diving into coding html and css. I found an online school -Skillcrush and took a couple of their courses to help guide me through the process.

I was nervous about launching this on my own, and didn’t know anyone who needed a site so I decided to join some Facebook groups to look for possible clients who were needing assistance. My first client was someone who was having trouble with a sidebar and needed it fixed. This small step eventually led to me helping them with other technical issues on their site, a site revamp, marketing & SEO assistant as well. Nearly 8 years later, I’m still doing work with this same client.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a content creator, and marketing consultant/digital strategist who helps content creators, bloggers, and small business owners get clear, confident, and consistent with their online presence—without burning out in the process.

My path into this world wasn’t exactly linear. I’ve always been a creative problem solver, but after years of working in jobs that didn’t quite fit, I was laid off and had one of those “if not now, when?” moments. So, I took everything I’d learned—my background in IT, my Master’s in Marketing, my web design training—and started building something of my own.

These days, I create websites, perform SEO audits, set up content systems, and repurpose the heck out of your existing content so you can stop reinventing the wheel every week. I help people take what they’ve already created—like a blog post, podcast, or even a good Instagram caption—and turn it into content that works smarter, not harder.

I’ve worked with bloggers, realtors, podcasters, and product-based businesses, and the common thread is always the same: they’re tired of doing all the things and just want someone who can come in, make sense of the chaos, and help them move forward. That’s what I do best.

What makes me different? I bring both strategy and execution to the table, so you’re not just left with a bunch of ideas—you actually see them come to life. I’m a late-diagnosed ADHD girl, so I get how hard it can be to stay consistent. But I’ve learned to build systems that work with my brain, not against it—and now I help others do the same.

I’m most proud of the relationships I’ve built and the results I’ve helped clients achieve—whether that’s finally ranking on Google, feeling confident about their branding, or just being able to take a real day off because their systems are doing the work for them.

What’s a lesson you had to unlearn and what’s the backstory?

One big lesson I had to unlearn? That everything has to be perfect before it’s worth putting out into the world. As someone with ADHD there were many times that I’d turn an assignment in and although I tried my best, there would be a minor mistake that would stand out. “It would have been great, if you had added (insert thing).” Typically that thing was something I did have the information on, but forgot the detail before turning it in.

This lead to me to feeling like I needed to have all the answers, the perfect logo, the flawless website, and the step-by-step plan before I could really start anything. I’d spend so much time preparing that I’d delay actually doing the thing. And let’s be real—that’s just fear dressed up as productivity.

The backstory? After being laid off from a job I’d stayed in longer than I probably should have, I suddenly found myself without a plan—and honestly, that was the best thing that could’ve happened. I didn’t have the luxury of waiting for things to be “just right” anymore. I had to move. Take messy action. Learn as I go. And guess what? That’s where the real growth happened.

Now I help clients do the same—get out of their heads, stop overthinking, and start sharing their work in a way that feels doable and aligned. Because momentum matters more than perfection. Always.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

One of the most impactful resources that I have found in my entrepreneurial thinking is Amanda Goetz’s Office Hours Community. Amanda is a wealth of knowledge and experience but so down to earth. Having a community of people around you who are also building makes it feel less alone. One of the things that Amanda teaches are her “Two-Do’s” which are two things that you focus on each day that move YOUR business forward.

Before this I’d often put my business on the back burner to focus on what I was doing for clients. I’ve realized that in order to grow, I need to also push the things that are going to move the needle for me as well. By focusing on selecting two things, it’s not overwhelming and allows me to be intentional.

Contact Info:

• Website: littlemissblog.com andyrobsonconsolidated.com
• Instagram: https://instagram.com/_bobbimullins
• Linkedin: https://www.linkedin.com/in/bobbi-mullins/
• Twitter: https://twitter.com/_bobbimullins

Image Credits

Renee Parenteau Photography, Bobbi Mullins