We caught up with the brilliant and insightful Bo Talley-Williams a few weeks ago and have shared our conversation below.

Bo , thanks for taking the time to share your stories with us today Getting that first client is always an exciting milestone. Can you talk to us about how you got your first customer who wasn’t a friend, family, or acquaintance?

I started Bo Fitt LLC officially in 2019. I have always been into fitness and I’ve been a personal trainer for 16 years or more, however I didn’t officially make it a business until 2019.

When I realized over the years the impact my fitness knowledge has had, along with just sharing my workouts via my social media platforms, I began to notice, what an impact I was making and how I have contributed to peoples lives. I started realizing I was inspiring people to want to live a healthy lifestyle. People see me living a Healthy, Fit, Fine, and Fabulous life and they want to live that too. I realized then, it was time to l turn my lifestyle into my business.

I received my first client via social media and this was when I first got on Facebook, I can’t quite remember how long ago I first logged onto Facebook however The first person to reach out to me inquiring my services was from Facebook.

It was a young lady who saw a picture of me that went viral on social media platforms around the world and she wanted to know if I was a personal trainer. At that time the only people I was training and/or giving advice to as far as Fitness was concerned was family and close friends. I never made it a big deal to people to that say I was a personal trainer. People would just look at me and assume but no one had ever actually asked me until a photo of me went viral.

Bo , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Bo Fitt LLC is a lifestyle company/brand that motivates and inspires men and women over the age of 40 to try to maintain a healthy, fit, fine and fabulous lifestyle for their entire existence.

I provide virtual training. I provide corporate, group and individual personal training sessions. I have two clients that I will personally travel to their homes or their personal gyms to train them. However I am a virtual trainer and my clients have seen amazing results just from being trained at home.

I teach my clients that no space is too small to work out in at all. You can work out from anywhere no matter how big or small.

I love sharing with my stay at home moms and teaching them how to prioritize their own life along with their families lives so that they make sure that they can be the best impossible. Because I believe as a person whose the leader of a household if you cannot take care of yourself, if you do not take care of yourself, there’s no way you can take care of anyone else.

I’ve been an athlete my entire life and I’ve always been heavy into fitness. I am a mother of 5, however four of them are my biological children. I had gained an excessive amount of weight, over 100 pounds with my last two children and the snapback wasn’t as easy as it was when I had my first two children. Being that my body was not use to carrying that much weight I began to experience some health issues like breathing and it was hard walking up and down my stairs. For some reason I stayed sick a lot.

When I realized my health issues were preventing me from enjoying my play time with my children, it was at that time I needed to make a change. And that’s when my fitness journey began.

That’s when I decided to help the other women around me experiencing the same things.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing my clientele was letting them see me. People are visual, so I have to look the part in order for people to believe that I can help them look and feel their best. I share on my social media me working out, I share my clients reviews, I share truthfully that it’s a lot of hard work to look physically fit and that consistency and discipline is what gets you to feeling and looking like a better you.

What’s worked well for you in terms of a source for new clients?

Recently social media has been the best source for me gaining new clients. Social media is a pitbull. It can bring you so much wealth, knowledge and destruction at the same time. You really just have to know how to utilize social media so you can get the best out of it for your brand. Once you figure out your target audience and understand what they like and view from your social media, that is what you stick to and that’s how I have gained my following and my clientele.

Contact Info:

• Website: www.bofitt.com
• Instagram: https://www.instagram.com/bo_fitt/?hl=en
• Facebook: https://www.facebook.com/BoFittness/
• Twitter: https://twitter.com/iambofitt
• Youtube: Bo Fitt Health & Wellness

Image Credits
Photographer: Cat Harper Photography @catharperphotography on IG (Black body suit and purple tights) Photographer: Shots by VIP @shots_by_v.i.p (royal blue 2 piece on gold couch)