We caught up with the brilliant and insightful Blanca Parciak a few weeks ago and have shared our conversation below.
Blanca, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
Thank you so much for having me! I’m so humbled you wanted to interview me and learn more about my work. I’m a High School senior photographer that offers a customized session experience. I’d say one of the things that set me apart is that I offer more than just photos, I give my clients a once-in-a-lifetime experience that gives my high school kids confidence and shows them their true beauty.
Blanca, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a high school senior photographer based in St. Louis Missouri. I started photography 9 years ago but did not start my business officially until 2017.
I started taking pictures of the girls at the barn where my daughter rode her pony, several of the barn moms asked me to do their daughter’s senior photos, and I realized I love working with teenagers and I loved capturing the bond between a girl and her horse. Seeing the bond between my daughter and her horse had, made it a lot easier to watch for the moments to capture! Soon enough I became the photographer to go for horse and girl pictures.
After years of trial and error, investing in education and gear, and learning from some of the best photographers in the country, my business has evolved, and now, I offer my clients an unparallel luxury senior picture experience, customized to each client; every senior experience is different and is tailored to showcase my client’s personality and interests. I’m truly lucky that I get to do what I love, and I can work with people who are excited to work with me!
Any advice for growing your clientele? What’s been most effective for you?
Word of mouth has been huge for me, my clients rave about their experience with me. They know I truly love working with each one of them and I want them to be happy. They gladly refer me to anyone looking for a unique high school senior experience.
Are there any books, videos or other content that you feel have meaningfully impacted your thinking?
I listen to a lot of books on mindset, and business. My favorite books are Building a StoryBrand , You are a badass, Atomic Habits, She sells, and really anything by Mike Michalowicz . All of these books have helped me with mindset, how to clarify my message and differentiate myself from other senior photographers in my area.
My business coach and Megan DiPiero coaching have been fundamental to understanding how to run a successful business.
Contact Info:
- Website: https://blancaparciakphoto.com/
- Instagram: https://www.instagram.com/bparciak_photo/
- Facebook: https://www.facebook.com/blancaparciakphotography
Image Credits
Blanca Parciak Photography