We recently connected with Blake Berman and have shared our conversation below.
Alright, Blake thanks for taking the time to share your stories and insights with us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
Our journey from idea to execution has been a dynamic and enlightening process, driven by a fundamental question: “Why can’t sodas be as healthy as sparkling waters?” This question ignited the inception of Spade.
At the outset, we were just a group of friends who realized a united frustration— the lack of a product in the market that delivered the flavor of soda while adhering to the health standards of a simple flavored sparkling water (such as LaCroix). Initially, our aim was to create this product for personal consumption, leading us to embark on a DIY endeavor. We began with a SodaStream at home, experimenting with natural ingredients, ordered off Amazon, to develop a formula that not only tasted like a delicious soda but also adhered to our stringent nutritional and ingredient criteria. It was a meticulous process, and our kitchen became a makeshift soda research facility.
Over time, we honed our recipes to perfection, achieving a product that not only excelled in taste but also met our uncompromising standards. Sharing it with friends and family yielded enthusiastic praise and a surge in demand, with inquiries about regular purchases. This pivotal moment signaled the potential of our endeavor and the need to act on it. We decided to take our formula to the next step by taking it to a reputable formulation agency for their feedback on improvements. This collaboration was transformative, streamlining our formula to meet FDA approval and the highest quality standards.
Armed with our professionally formulated product, we were poised to introduce Spade to the market. Our journey involved navigating the intricacies of product development, branding, and regulatory compliance. We encountered challenges along the way, but each obstacle contributed to our growth, providing valuable insights.
Today, Spade has transcended being a mere product; it has evolved into a brand that deeply resonates with health-conscious consumers across the nation. Our journey, from a DIY kitchen experiment to a rapidly expanding enterprise, is characterized by unwavering determination, innovation, and an unwavering commitment to excellence. We take immense pride in our roots, eagerly anticipate the promising future ahead, and extend heartfelt gratitude to our community and customers who have joined us on this voyage towards flavorful and health-conscious beverages.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Spade is more than just a brand; it’s a passionate journey towards transforming the beverage industry. As the CEO of Spade, I’ve been deeply invested in the concept of creating a soda that can be both delicious and healthy. Here’s a bit about our journey, products, and what sets us apart.
Our Story:
The idea for Spade came about because, like many, we grew up loving soda but transitioned into healthier and more active lifestyles as adults. We realized there was a glaring gap in the market for a healthier soda option that didn’t compromise on taste. So, we decided to fill that gap.
Our Products:
At Spade, we offer a range of deliciously refreshing sodas made with all-natural ingredients, zero sugar, and added electrolytes. These sodas are not just thirst-quenchers; they’re a solution to the craving for something tasty and satisfying without the guilt. Our commitment to quality, taste, and health is uncompromising, and it’s reflected in every bottle we produce.
What Sets Us Apart:
What truly sets Spade apart is our unwavering dedication to prioritizing our brand before anything else. We believe that the brand needs to resonate with our target demographic, and that’s why we’ve invested so much effort in understanding their values and preferences.
Taste is another top priority for us. We understand that taste is king in the beverage industry. Our mission is to deliver a soda that tastes outstanding, ensuring that people keep coming back for more.
Additionally, we’ve created a product that’s simple, scalable, and widely desired across the nation. Our soda isn’t just for coastal cities; it’s designed to be enjoyed by people across the country, no matter where they reside.
What We’re Proud Of:
We’re incredibly proud of the positive impact we’re making. Spade is not just a product; it’s a movement towards healthier choices and a more sustainable future. Our unique blend of taste, health, and sustainability is making waves in the industry, and that’s something we’re genuinely proud of.
What We Want You to Know:
At Spade, we’re on a mission to inspire positive change in the way people enjoy soda. We’re not just another soda brand; we’re a commitment to wellness and sustainability. Whether you’re health-conscious, a flavor enthusiast, or simply looking for a better soda option, we invite you to join us on this delicious and guilt-free journey.
Our brand is more than just a beverage; it’s a testament to the idea that you can have it all – great taste, good health, and a sustainable future. So, dive into the world of Spade, and let’s revolutionize the way you enjoy soda. Cheers to a healthier, tastier, and more sustainable future!
What else should we know about how you took your side hustle and scaled it up into what it is today?
Indeed, Spade began as a side hustle, born from a desire to create a healthier soda alternative for ourselves. It started with us crafting recipes in our kitchens and sharing them with friends. As demand grew, we decided to take the plunge and bring Spade to the market. That’s when I made the life-changing decision to leave my full-time job as an engineer and dedicate myself entirely to this venture. Key milestones included perfecting our recipes & branding, getting on our first set of shelves, and building strong partnerships. Today, Spade has grown from a kitchen experiment to a regional brand, and I couldn’t be prouder of our journey. I cannot wait to see where this journey takes us next.
Do you have any insights you can share related to maintaining high team morale?
Maintaining a high morale within your team begins with clear communication and fostering a positive work culture. Encourage open dialogue, listen to your team’s concerns, and show appreciation for their contributions. Lead by example, demonstrating a strong work ethic and a commitment to the company’s mission. Provide opportunities for professional growth and development, as this not only benefits individuals but also strengthens the team as a whole. Lastly, celebrate achievements, both big and small, to create a sense of accomplishment and unity. A motivated and engaged team is the driving force behind a successful business.
Contact Info:
- Website: www.drinkspade.com
- Instagram: https://www.instagram.com/drinkspade/