Alright – so today we’ve got the honor of introducing you to BJ Armstead. We think you’ll enjoy our conversation, we’ve shared it below.

Hi BJ, thanks for joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

We have worked with lots of athletes who had the potential to be one the best at the current level of their sport! However, there are many distractions that get in the way of athletes performing at their highest potential. One athlete in particular that we worked with was extremely talented, however he had gone through lots of trauma and didn’t know how to focus on his performance and stay locked in. He had trouble blocking everything out and playing up to his potential. We were able to construct a program centered around his needs but made with his strengths in at the forefront. He worked with us for 10 weeks and ended up becoming player of the year and earning a division 1 scholarship. He had a successful college career and is now a successful coach and business owner! This is what we are about! We not only enhance the athlete, but entire person!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Everything that I have done in life has brought me to what I do today. God provided the path that I followed and I am honored to be a part of the lives of young athletes everyday! In addition to being a former Division 1 athlete, I received my Bachelors degree from Morehouse College in Spanish, my Masters degree from The University of Georgia in Social Work, another Masters degree from The University of Tennessee in Sport Psychology & Motor Behavior, and I am a current PhD student and The University of Georgia in Kinesiology. God has revealed my purpose to me and I have tried to put myself in the best position to be educated and become the best that I could be.

I am extremely proud to serve athletes everyday. In addition to educating athletes on the aspects of Mental Health and providing counseling resources strictly for athletes, we enhance the mental performance game of athletes who increases the overall performance during competition.

We are unique as athletes can learn both Mental Health and Mental Toughness in our organization.

How did you put together the initial capital you needed to start your business?

My main source of funding my Buisness is putting the capital that is made from the Buisness back into the Buisness and helping it grow. We believe in reinvesting and always putting the best product out there. We aim to create the best resources to services the athletes we work with!

Where do you think you get most of your clients from?

The best source of new clients for my business has been word of mouth and exposure. My Buisness provides services that are needed, but aren’t provided often. This is what makes us unique. Parents need someone to assist their children with the mental side, but have a difficult time finding someone because Sport Psychology is not a well known topic right now. But it will be in the future. We will make sure of that!

We try and make sure that we get as much exposure as possible so that parents, coaches, and players know that we are here for them! Every time we have a session or perform a presentation, we try our best to do our best because we understand how important word of mouth is! Thankfully, we have have done a pretty good job of that thus far!

Contact Info:

• Website: apollosports.org
• Instagram: apollosportscounseling
• Linkedin: bjarmstead
• Youtube: Apollo Sports Counseling
• Other: Email: [email protected]